TOMOGO! Apple Search Ads

Regular Performance Report — August MTD (8/1-8/26)

2026/08/27
August MTD：2026/08/01〜2026/08/26（26days, complete／26d active）
⚠️ ASA CV = Install (NOT reservation/booking)
MoM: N/A (August-only ASA export)

1. KPI Summary (8/1-8/26)

Period: 2026/08/01 – 2026/08/26 (26 days, August MTD, complete; 8/27 same-day partial excluded) / Source: Apple Search Ads console "日別キャンペーン(ストアフロント別)レポート_ASA (22).csv" (downloaded 2026:08:27 03:26 / received 2026/08/27, declared range 2026-08-01 - 2026-08-27, aggregated 8/1-8/26)
MoM: N/A — this edition's ASA CSVs are August-only (8/1-8/27) with no July rows, so July MoM is out of data range and cannot be computed. Labeled N/A (not fabricated). ⚠️ ASA CV = Install (NOT reservation/booking)
Total Cost
¥113,882
¥4,380/d avg
2026/08/01-2026/08/26
IMP
17,627
2026/08/01-2026/08/26
Tap
218
TTR 1.2%
2026/08/01-2026/08/26
CPT
¥522
2026/08/01-2026/08/26
Install
50
ASA CV = Install
2026/08/01-2026/08/26
CVR (Tap→Install)
22.9%
2026/08/01-2026/08/26
CPI
¥2,278
Target: below ¥2,000
2026/08/01-2026/08/26

2. Campaign / Storefront Performance (8/1-8/26)

Period: 2026/08/01 – 2026/08/26 (26 days, August MTD, complete; 8/27 same-day partial excluded) / Source: Apple Search Ads console "日別キャンペーン(ストアフロント別)レポート_ASA (22).csv" (downloaded 2026:08:27 03:26 / received 2026/08/27, declared range 2026-08-01 - 2026-08-27, aggregated 8/1-8/26) ⚠️ ASA CV = Install (NOT reservation/booking)
Campaign Cost IMP Tap TTR CPT Install CVR CPI
【Search】TOMOGO_Category_US ¥99,322 14,766 184 1.2% ¥540 42 22.8% ¥2,365
【Search】TOMOGO_Category_CA ¥9,559 1,509 21 1.4% ¥455 5 23.8% ¥1,912
【Search】TOMOGO_Category_AU ¥5,001 1,352 13 1.0% ¥385 3 23.1% ¥1,667
Total ¥113,882 17,627 218 1.2% ¥522 50 22.9% ¥2,278
Per-campaign / period MoM comparison is N/A this issue: the ASA CSVs cover August only (8/1-8/27), so July rows are outside the data range. Not fabricated.

Storefront / Country (from campaign name)

Period: 2026/08/01 – 2026/08/26 (26 days, August MTD, complete; 8/27 same-day partial excluded) / Source: Apple Search Ads console "日別キャンペーン(ストアフロント別)レポート_ASA (22).csv" (downloaded 2026:08:27 03:26 / received 2026/08/27, declared range 2026-08-01 - 2026-08-27, aggregated 8/1-8/26)
Storefront/country is derived from the campaign-name suffix (_US / _AU / _CA ...). Install is concentrated in the US (42 of 50).
Country Cost IMP Tap TTR Install CVR CPI
US ¥99,322 14,766 184 1.2% 42 22.8% ¥2,365
CA ¥9,559 1,509 21 1.4% 5 23.8% ¥1,912
AU ¥5,001 1,352 13 1.0% 3 23.1% ¥1,667

3. Daily Trend (8/1-8/26)

Period: 2026/08/01 – 2026/08/26 (August MTD, 26 days) / Source: Apple Search Ads console "日別キャンペーン(ストアフロント別)レポート_ASA (22).csv" (downloaded 2026:08:27 03:26 / received 2026/08/27, declared range 2026-08-01 - 2026-08-27, aggregated 8/1-8/26) ⚠️ ASA CV = Install (NOT reservation/booking)
¥9,1806¥6,8855¥4,5903¥2,2952¥002026/08/01: ¥5,270 / Install 208/012026/08/02: ¥4,441 / Install 12026/08/03: ¥1,727 / Install 02026/08/04: ¥5,775 / Install 308/042026/08/05: ¥5,953 / Install 22026/08/06: ¥5,646 / Install 02026/08/07: ¥3,901 / Install 108/072026/08/08: ¥5,515 / Install 22026/08/09: ¥4,113 / Install 32026/08/10: ¥1,795 / Install 008/102026/08/11: ¥6,816 / Install 42026/08/12: ¥4,979 / Install 12026/08/13: ¥7,983 / Install 508/132026/08/14: ¥3,075 / Install 12026/08/15: ¥4,714 / Install 22026/08/16: ¥6,424 / Install 408/162026/08/17: ¥2,770 / Install 42026/08/18: ¥3,225 / Install 02026/08/19: ¥4,806 / Install 108/192026/08/20: ¥1,542 / Install 22026/08/21: ¥3,241 / Install 22026/08/22: ¥4,305 / Install 308/222026/08/23: ¥4,767 / Install 22026/08/24: ¥5,896 / Install 22026/08/25: ¥2,088 / Install 108/252026/08/26: ¥3,115 / Install 208/26Install: 22Install: 11Install: 0Install: 33Install: 22Install: 0Install: 11Install: 22Install: 33Install: 0Install: 44Install: 11Install: 55Install: 11Install: 22Install: 44Install: 44Install: 0Install: 11Install: 22Install: 22Install: 33Install: 22Install: 22Install: 11Install: 22Cost (JPY, left)Install (right)= 0 install day
Chart: bars = daily Cost (left axis; red bar = spend with 0 installs), line = daily Install (right axis). Rendered as inline SVG (no external chart library).
Date Campaign Cost IMP Tap TTR Install CVR CPI
2026/08/01 【Search】TOMOGO_Category_US ¥5,270 565 10 1.8% 2 20.0% ¥2,635
2026/08/01 【Search】TOMOGO_Category_AU ¥0 50 0 0.0% 0 - -
2026/08/01 【Search】TOMOGO_Category_CA ¥0 57 0 0.0% 0 - -
2026/08/02 【Search】TOMOGO_Category_US ¥4,358 548 8 1.5% 1 12.5% ¥4,358
2026/08/02 【Search】TOMOGO_Category_CA ¥83 44 1 2.3% 0 0.0% -
2026/08/02 【Search】TOMOGO_Category_AU ¥0 58 0 0.0% 0 - -
2026/08/03 【Search】TOMOGO_Category_US ¥1,727 654 3 0.5% 0 0.0% -
2026/08/03 【Search】TOMOGO_Category_AU ¥0 43 0 0.0% 0 - -
2026/08/03 【Search】TOMOGO_Category_CA ¥0 70 0 0.0% 0 - -
2026/08/04 【Search】TOMOGO_Category_US ¥5,775 561 9 1.6% 3 33.3% ¥1,925
2026/08/04 【Search】TOMOGO_Category_AU ¥0 37 0 0.0% 0 - -
2026/08/04 【Search】TOMOGO_Category_CA ¥0 63 0 0.0% 0 - -
2026/08/05 【Search】TOMOGO_Category_US ¥4,811 628 7 1.1% 2 28.6% ¥2,406
2026/08/05 【Search】TOMOGO_Category_AU ¥652 53 1 1.9% 0 0.0% -
2026/08/05 【Search】TOMOGO_Category_CA ¥490 76 1 1.3% 0 0.0% -
2026/08/06 【Search】TOMOGO_Category_US ¥3,988 701 8 1.1% 0 0.0% -
2026/08/06 【Search】TOMOGO_Category_CA ¥1,017 95 2 2.1% 0 0.0% -
2026/08/06 【Search】TOMOGO_Category_AU ¥641 38 1 2.6% 0 0.0% -
2026/08/07 【Search】TOMOGO_Category_US ¥3,000 619 6 1.0% 0 0.0% -
2026/08/07 【Search】TOMOGO_Category_CA ¥654 61 1 1.6% 0 0.0% -
2026/08/07 【Search】TOMOGO_Category_AU ¥247 37 1 2.7% 1 100.0% ¥247
2026/08/08 【Search】TOMOGO_Category_US ¥4,849 523 10 1.9% 1 10.0% ¥4,849
2026/08/08 【Search】TOMOGO_Category_CA ¥666 64 1 1.6% 1 100.0% ¥666
2026/08/08 【Search】TOMOGO_Category_AU ¥0 61 0 0.0% 0 - -
2026/08/09 【Search】TOMOGO_Category_US ¥2,890 583 5 0.9% 3 60.0% ¥963
2026/08/09 【Search】TOMOGO_Category_CA ¥680 57 1 1.8% 0 0.0% -
2026/08/09 【Search】TOMOGO_Category_AU ¥543 55 1 1.8% 0 0.0% -
2026/08/10 【Search】TOMOGO_Category_US ¥1,795 545 4 0.7% 0 0.0% -
2026/08/10 【Search】TOMOGO_Category_AU ¥0 59 0 0.0% 0 - -
2026/08/10 【Search】TOMOGO_Category_CA ¥0 46 0 0.0% 0 - -
2026/08/11 【Search】TOMOGO_Category_US ¥5,437 565 10 1.8% 3 30.0% ¥1,812
2026/08/11 【Search】TOMOGO_Category_AU ¥1,026 57 2 3.5% 0 0.0% -
2026/08/11 【Search】TOMOGO_Category_CA ¥353 52 1 1.9% 1 100.0% ¥353
2026/08/12 【Search】TOMOGO_Category_US ¥4,204 513 8 1.6% 1 12.5% ¥4,204
2026/08/12 【Search】TOMOGO_Category_CA ¥775 48 2 4.2% 0 0.0% -
2026/08/12 【Search】TOMOGO_Category_AU ¥0 44 0 0.0% 0 - -
2026/08/13 【Search】TOMOGO_Category_US ¥7,983 515 15 2.9% 5 33.3% ¥1,597
2026/08/13 【Search】TOMOGO_Category_AU ¥0 38 0 0.0% 0 - -
2026/08/13 【Search】TOMOGO_Category_CA ¥0 48 0 0.0% 0 - -
2026/08/14 【Search】TOMOGO_Category_US ¥3,075 565 6 1.1% 1 16.7% ¥3,075
2026/08/14 【Search】TOMOGO_Category_AU ¥0 47 0 0.0% 0 - -
2026/08/14 【Search】TOMOGO_Category_CA ¥0 43 0 0.0% 0 - -
2026/08/15 【Search】TOMOGO_Category_US ¥4,714 559 8 1.4% 2 25.0% ¥2,357
2026/08/15 【Search】TOMOGO_Category_AU ¥0 68 0 0.0% 0 - -
2026/08/15 【Search】TOMOGO_Category_CA ¥0 48 0 0.0% 0 - -
2026/08/16 【Search】TOMOGO_Category_US ¥5,724 602 11 1.8% 4 36.4% ¥1,431
2026/08/16 【Search】TOMOGO_Category_CA ¥700 48 1 2.1% 0 0.0% -
2026/08/16 【Search】TOMOGO_Category_AU ¥0 54 0 0.0% 0 - -
2026/08/17 【Search】TOMOGO_Category_US ¥2,277 611 5 0.8% 2 40.0% ¥1,138
2026/08/17 【Search】TOMOGO_Category_CA ¥493 49 2 4.1% 2 100.0% ¥246
2026/08/17 【Search】TOMOGO_Category_AU ¥0 52 0 0.0% 0 - -
2026/08/18 【Search】TOMOGO_Category_US ¥2,898 581 6 1.0% 0 0.0% -
2026/08/18 【Search】TOMOGO_Category_AU ¥327 66 1 1.5% 0 0.0% -
2026/08/18 【Search】TOMOGO_Category_CA ¥0 59 0 0.0% 0 - -
2026/08/19 【Search】TOMOGO_Category_US ¥3,436 567 7 1.2% 1 14.3% ¥3,436
2026/08/19 【Search】TOMOGO_Category_CA ¥1,097 58 2 3.4% 0 0.0% -
2026/08/19 【Search】TOMOGO_Category_AU ¥273 46 1 2.2% 0 0.0% -
2026/08/20 【Search】TOMOGO_Category_US ¥1,542 527 3 0.6% 1 33.3% ¥1,542
2026/08/20 【Search】TOMOGO_Category_AU ¥0 51 0 0.0% 1 - ¥0
2026/08/20 【Search】TOMOGO_Category_CA ¥0 68 0 0.0% 0 - -
2026/08/21 【Search】TOMOGO_Category_US ¥2,961 493 5 1.0% 2 40.0% ¥1,480
2026/08/21 【Search】TOMOGO_Category_AU ¥280 41 1 2.4% 0 0.0% -
2026/08/21 【Search】TOMOGO_Category_CA ¥0 50 0 0.0% 0 - -
2026/08/22 【Search】TOMOGO_Category_US ¥3,592 498 6 1.2% 2 33.3% ¥1,796
2026/08/22 【Search】TOMOGO_Category_CA ¥403 54 1 1.9% 0 0.0% -
2026/08/22 【Search】TOMOGO_Category_AU ¥310 71 2 2.8% 1 50.0% ¥310
2026/08/23 【Search】TOMOGO_Category_US ¥3,274 530 7 1.3% 1 14.3% ¥3,274
2026/08/23 【Search】TOMOGO_Category_CA ¥1,135 49 2 4.1% 1 50.0% ¥1,135
2026/08/23 【Search】TOMOGO_Category_AU ¥358 80 1 1.2% 0 0.0% -
2026/08/24 【Search】TOMOGO_Category_US ¥5,002 634 8 1.3% 2 25.0% ¥2,501
2026/08/24 【Search】TOMOGO_Category_CA ¥550 70 2 2.9% 0 0.0% -
2026/08/24 【Search】TOMOGO_Category_AU ¥344 65 1 1.5% 0 0.0% -
2026/08/25 【Search】TOMOGO_Category_US ¥1,625 564 3 0.5% 1 33.3% ¥1,625
2026/08/25 【Search】TOMOGO_Category_CA ¥463 67 1 1.5% 0 0.0% -
2026/08/25 【Search】TOMOGO_Category_AU ¥0 48 0 0.0% 0 - -
2026/08/26 【Search】TOMOGO_Category_US ¥3,115 515 6 1.2% 2 33.3% ¥1,558
2026/08/26 【Search】TOMOGO_Category_AU ¥0 33 0 0.0% 0 - -
2026/08/26 【Search】TOMOGO_Category_CA ¥0 65 0 0.0% 0 - -

4. Keyword Report (8/1-8/26)

集計期間: 2026/08/01 〜 2026/08/26（26日間） / Source: Apple Search Ads console "日別キーワードレポート_ASA (19).csv" (downloaded 2026:08:27 03:26, aggregated 8/1-8/26)
Top keywords by cost (8/1-26). ASA CV = Install. ⚠️ ASA CV = Install (NOT reservation/booking)
Keyword Ad Group Match Type Cost IMP Tap TTR CPT Install CVR CPI
japan Category_HighIntent_EN 部分一致 ¥29,864 3,153 50 1.6% ¥597 12 24.0% ¥2,489
japan travel Category_HighIntent_EN 部分一致 ¥26,492 4,384 45 1.0% ¥589 10 22.2% ¥2,649
japan tour Category_HighIntent_EN 部分一致 ¥22,422 3,016 42 1.4% ¥534 10 23.8% ¥2,242
japan itinerary Category_HighIntent_EN 部分一致 ¥9,924 2,101 22 1.0% ¥451 5 22.7% ¥1,985
japan travel Category_HighIntent_EN 部分一致 ¥4,019 691 9 1.3% ¥447 0 0.0% -
japan Category_HighIntent_EN 部分一致 ¥3,519 441 7 1.6% ¥503 3 42.9% ¥1,173
japan trip Category_HighIntent_EN 部分一致 ¥2,942 553 7 1.3% ¥420 1 14.3% ¥2,942
tokyo travel Category_HighIntent_EN 部分一致 ¥2,410 417 6 1.4% ¥402 2 33.3% ¥1,205
japan Category_HighIntent_EN 部分一致 ¥2,136 354 6 1.7% ¥356 2 33.3% ¥1,068
tokyo tour Category_HighIntent_EN 部分一致 ¥2,103 327 6 1.8% ¥350 1 16.7% ¥2,103
japan tour Category_HighIntent_EN 部分一致 ¥1,668 213 4 1.9% ¥417 1 25.0% ¥1,668
things to do in tokyo Category_HighIntent_EN 部分一致 ¥1,483 119 3 2.5% ¥494 1 33.3% ¥1,483
japan tour Category_HighIntent_EN 部分一致 ¥1,269 276 2 0.7% ¥634 0 0.0% -
tokyo itinerary Category_HighIntent_EN 部分一致 ¥871 94 3 3.2% ¥290 1 33.3% ¥871
japan travel Category_HighIntent_EN 部分一致 ¥725 420 2 0.5% ¥362 0 0.0% -
tokyo guide Category_HighIntent_EN 部分一致 ¥589 275 1 0.4% ¥589 0 0.0% -
things to do in japan Category_HighIntent_EN 部分一致 ¥570 100 1 1.0% ¥570 0 0.0% -
tokyo itinerary Category_HighIntent_EN 部分一致 ¥523 136 1 0.7% ¥523 0 0.0% -
japan guide Category_HighIntent_EN 部分一致 ¥353 2 1 50.0% ¥353 1 100.0% ¥353
japan guide Category_HighIntent_EN 部分一致 ¥0 56 0 0.0% ¥0 0 - -
japan itinerary Category_HighIntent_EN 部分一致 ¥0 128 0 0.0% ¥0 0 - -
japan trip Category_HighIntent_EN 部分一致 ¥0 18 0 0.0% ¥0 0 - -
japan itinerary Category_HighIntent_EN 部分一致 ¥0 104 0 0.0% ¥0 0 - -
japan guide Category_HighIntent_EN 部分一致 ¥0 144 0 0.0% ¥0 0 - -
japan trip Category_HighIntent_EN 部分一致 ¥0 8 0 0.0% ¥0 0 - -
tokyo travel Category_HighIntent_EN 部分一致 ¥0 17 0 0.0% ¥0 0 - -
tokyo nightlife Category_HighIntent_EN 部分一致 ¥0 5 0 0.0% ¥0 0 - -
tokyo itinerary Category_HighIntent_EN 部分一致 ¥0 25 0 0.0% ¥0 0 - -
tokyo nightlife Category_HighIntent_EN 部分一致 ¥0 5 0 0.0% ¥0 0 - -
tokyo bar hopping Category_HighIntent_EN 部分一致 ¥0 12 0 0.0% ¥0 0 - -
tokyo tour Category_HighIntent_EN 部分一致 ¥0 2 0 0.0% ¥0 0 - -
tokyo nightlife Category_HighIntent_EN 部分一致 ¥0 29 0 0.0% ¥0 0 - -
tokyo tour Category_HighIntent_EN 部分一致 ¥0 1 0 0.0% ¥0 0 - -
tokyo bar hopping Category_HighIntent_EN 部分一致 ¥0 1 0 0.0% ¥0 0 - -
Total ¥113,882 17,627 218 1.2% ¥522 50 22.9% ¥2,278

5. Search-Term Report

Source: Apple Search Ads console "検索語句レポート_今月_ASA (5).csv" (downloaded 2026:08:27 03:26, declared range 2026-08-01 - 2026-08-27)
Search-term report is aggregated over the export's declared range (2026-08-01 - 2026-08-27); this file has no daily breakdown so it cannot be trimmed to 8/26 — it may include a small 8/27 tail. ASA CV = Install. ⚠️ ASA CV = Install (NOT reservation/booking)
Search Term Country Keyword Match Type Cost IMP Tap TTR CPT Install CVR CPI
(Low volume terms) 米国 japan 部分一致 ¥27,518 3,092 46 1.5% ¥598 11 23.9% ¥2,502
(Low volume terms) 米国 japan travel 部分一致 ¥26,492 4,397 45 1.0% ¥589 10 22.2% ¥2,649
(Low volume terms) 米国 japan tour 部分一致 ¥22,072 2,698 41 1.5% ¥538 10 24.4% ¥2,207
(Low volume terms) 米国 japan itinerary 部分一致 ¥9,524 2,058 21 1.0% ¥454 5 23.8% ¥1,905
(Low volume terms) カナダ japan travel 部分一致 ¥4,019 697 9 1.3% ¥447 0 0.0% -
(Low volume terms) カナダ japan 部分一致 ¥3,519 445 7 1.6% ¥503 3 42.9% ¥1,173
(Low volume terms) 米国 japan trip 部分一致 ¥2,942 565 7 1.2% ¥420 1 14.3% ¥2,942
vpn japan 米国 japan 部分一致 ¥2,876 70 5 7.1% ¥575 1 20.0% ¥2,876
(Low volume terms) 米国 tokyo travel 部分一致 ¥2,410 424 6 1.4% ¥402 2 33.3% ¥1,205
(Low volume terms) オーストラリア japan 部分一致 ¥2,136 355 6 1.7% ¥356 2 33.3% ¥1,068
(Low volume terms) 米国 tokyo tour 部分一致 ¥2,103 329 6 1.8% ¥350 1 16.7% ¥2,103
(Low volume terms) カナダ japan tour 部分一致 ¥1,668 217 4 1.8% ¥417 1 25.0% ¥1,668
(Low volume terms) 米国 things to do in tokyo 部分一致 ¥1,483 121 3 2.5% ¥494 1 33.3% ¥1,483
(Low volume terms) オーストラリア japan tour 部分一致 ¥1,269 278 2 0.7% ¥634 0 0.0% -
(Low volume terms) オーストラリア tokyo itinerary 部分一致 ¥871 95 3 3.2% ¥290 1 33.3% ¥871
tous les jours 米国 japan tour 部分一致 ¥734 340 2 0.6% ¥367 0 0.0% -
(Low volume terms) オーストラリア japan travel 部分一致 ¥725 421 2 0.5% ¥362 0 0.0% -
(Low volume terms) 米国 tokyo guide 部分一致 ¥589 276 1 0.4% ¥589 0 0.0% -
(Low volume terms) 米国 things to do in japan 部分一致 ¥570 100 1 1.0% ¥570 0 0.0% -
(Low volume terms) 米国 tokyo itinerary 部分一致 ¥523 137 1 0.7% ¥523 0 0.0% -
popo 米国 japan itinerary 部分一致 ¥400 55 1 1.8% ¥400 0 0.0% -
(Low volume terms) カナダ japan guide 部分一致 ¥353 2 1 50.0% ¥353 1 100.0% ¥353
(Low volume terms) オーストラリア japan guide 部分一致 ¥0 57 0 0.0% ¥0 0 - -
(Low volume terms) オーストラリア japan itinerary 部分一致 ¥0 128 0 0.0% ¥0 0 - -
(Low volume terms) オーストラリア japan trip 部分一致 ¥0 18 0 0.0% ¥0 0 - -
(Low volume terms) オーストラリア tokyo nightlife 部分一致 ¥0 5 0 0.0% ¥0 0 - -
(Low volume terms) オーストラリア tokyo tour 部分一致 ¥0 1 0 0.0% ¥0 0 - -
(Low volume terms) カナダ japan itinerary 部分一致 ¥0 106 0 0.0% ¥0 0 - -
(Low volume terms) カナダ japan trip 部分一致 ¥0 8 0 0.0% ¥0 0 - -
(Low volume terms) カナダ tokyo bar hopping 部分一致 ¥0 1 0 0.0% ¥0 0 - -
(Low volume terms) カナダ tokyo itinerary 部分一致 ¥0 26 0 0.0% ¥0 0 - -
(Low volume terms) カナダ tokyo nightlife 部分一致 ¥0 5 0 0.0% ¥0 0 - -
(Low volume terms) カナダ tokyo tour 部分一致 ¥0 2 0 0.0% ¥0 0 - -
(Low volume terms) カナダ tokyo travel 部分一致 ¥0 17 0 0.0% ¥0 0 - -
(Low volume terms) 米国 japan guide 部分一致 ¥0 149 0 0.0% ¥0 0 - -
(Low volume terms) 米国 tokyo bar hopping 部分一致 ¥0 12 0 0.0% ¥0 0 - -
(Low volume terms) 米国 tokyo nightlife 部分一致 ¥0 29 0 0.0% ¥0 0 - -
china airlines 米国 japan travel 部分一致 ¥0 11 0 0.0% ¥0 0 - -
jp fans 米国 japan 部分一致 ¥0 21 0 0.0% ¥0 0 - -
san japan 米国 japan 部分一致 ¥0 13 0 0.0% ¥0 0 - -
travelers 米国 japan travel 部分一致 ¥0 21 0 0.0% ¥0 0 - -
Total ¥114,796 17,802 220 1.2% ¥522 50 22.7% ¥2,296

6. Observations & Next Actions

Period: 2026/08/01 – 2026/08/26 (26 days, August MTD, complete; 8/27 same-day partial excluded) / Source: Apple Search Ads console "日別キャンペーン(ストアフロント別)レポート_ASA (22).csv" (downloaded 2026:08:27 03:26 / received 2026/08/27, declared range 2026-08-01 - 2026-08-27, aggregated 8/1-8/26)
MoM: N/A — this edition's ASA CSVs are August-only (8/1-8/27) with no July rows, so July MoM is out of data range and cannot be computed. Labeled N/A (not fabricated).

1. August MTD (8/1-26) — facts

  • Cost ¥113,882, IMP 17,627, Tap 218 (TTR 1.2%), Install 50 (CVR 22.9%), CPI ¥2,278, CPT ¥522. ASA CV = Install (not bookings).
  • Top campaigns by cost: 【Search】TOMOGO_Category_US: ¥99,322 / Install 42 / CPI ¥2,365; 【Search】TOMOGO_Category_CA: ¥9,559 / Install 5 / CPI ¥1,912; 【Search】TOMOGO_Category_AU: ¥5,001 / Install 3 / CPI ¥1,667.
  • US-centric: Install is concentrated in the US (42 of 50 = 84%). CA and AU are small tails.
  • Days with spend but 0 installs (8/1-26): 4 day(s) — 08/03, 08/06, 08/10, 08/18.

2. Keyword / search-term read

  • High-intent English keywords (japan / japan travel / japan tour) drive the bulk of spend and installs; see Sections 4-5.
  • Watch keywords with spend but 0 installs for negative-KW / bid pruning candidates (red rows).

3. Data notes

  • MoM is N/A: ASA CSVs are August-only (8/1-8/27). No July comparison fabricated.
  • 8/27 (same-day partial) excluded from the campaign/keyword windows. The search-term file has no daily breakdown and reflects the declared range (2026-08-01 - 2026-08-27).