TOMOGO! Cross-Media Ad Summary

Report: August MTD (Aug 1-26) vs July (Jul 1-26 MoM) | Generated 2026/08/27
Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx (sheet 'Raw Data Report') / Google ★日別キャンペーンレポート_Google (33).csv + ★コンバージョンアクションレポート_Google (29).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (22).csv / 【TOMOGO!】Analysis Report (43).xlsx ('_daily_data' + 'Admin Rawbook information'). Period: Aug 1-26, 2026 (MTD, 26 complete days); MoM base Jul 1-26 (same 26-day range). Received 8/27受領.
Policy note: iOS-first policy until the booking funnel is fixed (Meta Android Advantage+ paused; iOS Advantage+ continues). Source: TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx
ASA note: ASA CV = installs (NOT bookings — never conflate). ASA is included in total media spend (Meta + Google + ASA) over the same Aug 1-26 window as the other channels.
Surfacing conflicting data #1 (Booking): Admin/_daily_data confirmed bookings (=41) are the SSOT. Meta 'Purchase' (=12) is undercounted and is not the true booking count. ASA CV is installs, not bookings. Do not conflate.
Surfacing conflicting data #2 (Cost): Two Cost series are shown side by side. _daily_data Cost = ¥7,895,710 (basis for cross-media KPI/CPO) vs 3-media report sum = ¥8,173,617 (Meta ¥5,816,859 + Google ¥2,242,876 + ASA ¥113,882). Gap ¥277,907. Both shown, not averaged. Main driver: media-level ad_raw / day-level accounting timing (e.g. Google P-MAX). Estimate: accounting timing difference.
SECTION 1August MTD Summary (Aug 1-26)MTD
Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx (sheet 'Raw Data Report') / Google ★日別キャンペーンレポート_Google (33).csv + ★コンバージョンアクションレポート_Google (29).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (22).csv / 【TOMOGO!】Analysis Report (43).xlsx ('_daily_data' + 'Admin Rawbook information'). Period: Aug 1-26, 2026 (MTD, 26 complete days); MoM base Jul 1-26 (same 26-day range). Received 8/27受領.
Confirmed bookings (Admin actual, SSOT, Aug 1-26) = 41 (App 35 + Web 6). Source: 【TOMOGO!】Analysis Report (43).xlsx 'Admin Rawbook information' (Booking Date Aug 1-26, 2026; 8/27受領). Status: Completed 3 / Processing 33 / Cancelled 5. First 34 / Repeat 7. Gender: Male 19 / Female 15 (missing 7). Total value ¥1,087,647 (avg ¥26,528/booking). The lead KPI.
① Confirmed Bookings (SSOT)
41
2026/08/01–08/26 (26d) | Jul same-26d: 46 ▼11%
App 35 + Web 6 | Source: _daily_data / Admin Rawbook
② Ad Spend (_daily_data)
¥7.90M
2026/08/01–08/26 | Jul same-26d: ¥9.50M ▼17%
media report sum: ¥8.17M（gap ¥277,907）
CPO (_daily_data Cost/Confirmed BK)
¥192,578
2026/08/01–08/26 | Jul same-26d: ¥206,455 ▼7%
_daily_data Cost ÷ confirmed bookings
④ Create Account (_daily_data)
1,357
2026/08/01–08/26 | Jul same-26d: 2,029 ▼33%
Create Account APP 1337 + WEB 20
⑤ Confirmed Revenue
¥0.98M
2026/08/01–08/26 | Jul same-26d: ¥0.97M ▲1%
_daily_data Confirmed Revenue (~flat)
⑥ Session / Install
13,044
2026/08/01–08/26 | Session Jul: 16,459 ▼21%
Session 13,044 / Install(Meta+ASA) 1,606 | VTD/TAP=N/A (out of this edition's data)
August MTD Priority Funnel (lead: Booking) Aug 1-26
Decision axis: results of delivery (Cost ¥7,895,710 [_daily_data] / IMP 2,974,655 [Meta+Google] / Click 64,616 [Meta+Google]) read in priority order Booking > Create Account (CA) > Install > Session. Booking 41 is the SSOT at the apex. Bases/measurements differ per stage — do not compare/sum naively (CA/Session = _daily_data; Install = Meta+ASA media; Booking = Admin/_daily_data SSOT).
August MTD Priority Funnel: Booking > Create Account > Install > Session (Aug 1-26)41BookingApp 35 + Web 6 (_daily_data/Admin, SSOT, Aug 1-26) ｜ ★ TOP priority / confirmed (SSOT)▲ Create Account→Booking 3.0%1,357Create AccountCreate Account APP 1337 + WEB 20 (_daily_data, Aug 1-26) ｜ _daily_data measured▲ Install→Create Account 84.5%1,606InstallMeta 1,556 + ASA 50 (media reports; Google has no install metric)delivery entry point▲ Session→Install 12.3%13,044SessionStart Session (WEB+APP) _daily_data, Aug 1-26top-of-funnel volume
Ad Spend by Media (Meta / Google / ASA) Aug 1-26
Ad Spend by Media: Meta / Google / ASA | Aug 1-26 (media report sum)¥6,689,388¥5,351,510¥4,013,633¥2,675,755¥1,337,878¥0¥5,816,859Meta¥2,242,876Google¥113,882ASACost (JPY)
Period：Meta/Google/ASA 2026/08/01〜08/26（全媒体同一期間） | Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx (sheet 'Raw Data Report') / Google ★日別キャンペーンレポート_Google (33).csv + ★コンバージョンアクションレポート_Google (29).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (22).csv / 【TOMOGO!】Analysis Report (43).xlsx ('_daily_data' + 'Admin Rawbook information'). Period: Aug 1-26, 2026 (MTD, 26 complete days); MoM base Jul 1-26 (same 26-day range). Received 8/27受領.
MediaShareCost IMPClick/TapInstall/CVMetric def. / note
Meta71.2%¥5,816,859 2,666,46553,697 1,556
Install		 Install. Total incl. LE-recruit ¥1,118,502 (acquisition CP ¥4,698,357 + LE)
Google27.4%¥2,242,876 308,19010,919 347
CV		 Conversions, Aug 1-26
ASA1.4%¥113,882 17,627218
Tap		 50
Install		 CV=installs (NOT bookings) / mostly US, Aug 1-26
3-media sum (Meta+Google+ASA)100%¥8,173,617 2,992,282-- * 3-media sum ¥8,173,617 differs from _daily_data Cost ¥7,895,710 by ¥277,907 (accounting timing). CPO uses _daily_data Cost. Install/CV not summed (defs differ)
Meta by Campaign (Aug 1-26, source: Meta daily xlsx)
Period：2026/08/01〜08/26 | Source: TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx（シート'Raw Data Report'・8/27受領）。Reg/Purchase from total column (avoid App+Web double count). Meta purchase = undercounted; SSOT is Admin bookings.
CampaignCostIMPClickInstallRegPur
[APP_Booking]IOS_Advantage+_CP¥1,983,798746,14720,5941,3087236
[WEB&APP]CV_Create Account¥1,405,798510,35515,282124983
[LE募集]セミナー募集_Calendly¥1,118,502740,2416,771000
[Lead]Pathways¥435,83098,3572,358000
[WEB&APP] RT_Purchase¥407,390372,4543,35118302
[WEB&APP]ASC_Booking¥205,65872,264344310
[APP_Chat]IOS_Advantage+_CP¥147,32054,562601100601
[SNS]Instagram Follower Acquisition Campaign¥112,56372,0854,396320
Meta Total (incl LE)¥5,816,859 2,666,46553,697 1,55691412

* [LE-recruit] Calendly seminar is guide recruitment (excluded from booking funnel). Total Install/Reg/Purchase use acquisition-CP (LE excluded) total columns.

Google Breakdown (P-MAX / Search / DG) | Aug 1-26
Period：Google 2026/08/01〜08/26 | Source: ★日別キャンペーンレポート_Google (33).csv＋★コンバージョンアクションレポート_Google (29).csv（8/27受領）
TypeCostShareIMPClickCVCPA
P-MAX¥277,45012.4%39,3423,70690¥3,083
Search¥1,405,04462.6%71,4685,802247¥5,688
DG¥560,38225.0%197,3801,41110¥56,038
Google Total¥2,242,876100% 308,19010,919347 ¥6,464

* Classification: name contains 'Performance Max' = P-MAX; '[DG]' or type 'Demand Generation' = DG; else Search.

Leading Indicators MoM | Aug (1-26) vs Jul (1-26)
Session (Start Session) / CA (Create Account APP+WEB) / Booking (Bookings Total), all from _daily_data. Source: 【TOMOGO!】Analysis Report (43).xlsx '_daily_data' (8/27受領). VTD / Tap Booking / magic-number granular metrics are not in this edition's source (_daily_data), so they are N/A (Amplitude MCP required). Not fabricated.
Leading Indicators MoM | Aug (1-26) vs Jul (1-26, same range)18,92815,14211,3577,5713,786013,04416,459Session1,3572,029CA4146BookingAug (1-26)Jul (1-26)

So What

  • Bookings down slightly MoM (top priority). Aug 1-26 Admin confirmed 41 (App 35/Web 6) vs July same-26-day 46 = ▼11% (~-10.9%). But CPO improved (below).
  • CPO: Aug 1-26 was ¥192,578 (_daily_data Cost / confirmed bookings) vs July ¥206,455 = ▼7% (-6.7% = better). Spend was cut more than bookings, so acquisition efficiency rose.
  • Spend down clearly. Aug 1-26 _daily_data Cost ¥7,895,710 vs July ¥9,496,949 = ▼17%. Media report sum is ¥8,173,617 (gap ¥277,907, accounting timing). IMP and Click also shrank (deliberately reduced volume).
  • Leading indicators fell with the spend cut, while confirmed revenue held flat. Aug 1-26 Session 13,044 (Jul 16,459, ▼21%), CA 1,357 (Jul 2,029, ▼33%). Confirmed Revenue ¥980,232 (Jul ¥968,281, ▲1% = ~flat). Cut volume while holding revenue = an efficiency-improvement pattern.
  • Estimate: revenue held flat likely because avg booking value (¥26,528/booking) was maintained. Granular stages (VTD/Tap) are not in this edition's data source (_daily_data) so they are N/A (Amplitude MCP required).
Year-over-Year (YoY, bookings-based)
Bookings YoY (this vs last year)
+86%
2026-08-01–2026-08-26 vs 2025-08-01–2025-08-26
This yr 41 vs last yr 22（1.9x）| bookings only (excl. spend/CPO)
Ref 1: full prior-yr month
25
2025-08-01–2025-08-31
This yr 41 in 26 days = 164%
Ref 2: prior month (Jul) YoY
+247%
2025-07-01–2025-07-31 → 2026-07-01–2026-07-31
Last yr 15 → this yr 52
Bookings YoY (same period)473828199041This year (2026)22Last year (2025)Bookings
Note: the prior-year period has a small base (22), so the growth rate is prone to overswing. Read alongside absolute counts and the monthly trend, not the rate (+86%) alone. Ref 1: full prior-year month (8/1-8/31) was 25; this year already 41 in 26 days = 164% of the full prior-year month. Ref 2: prior month (full July) went 15 (last yr) -> 52 (this yr) (+247%) — YoY growth is sustained across months, not a one-off. Source: 【TOMOGO!】Analysis Report (43).xlsx 'Admin Rawbook information' (Booking Date; 8/27受領). Period: primary 2026-08-01-2026-08-26 vs 2025-08-01-2025-08-26 (prior-year same month/day). Ad spend & CPO are excluded from YoY (bookings only).
SECTION 2Daily Trend (Aug 1-26)
Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx (sheet 'Raw Data Report') / Google ★日別キャンペーンレポート_Google (33).csv + ★コンバージョンアクションレポート_Google (29).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (22).csv / 【TOMOGO!】Analysis Report (43).xlsx ('_daily_data' + 'Admin Rawbook information'). Period: Aug 1-26, 2026 (MTD, 26 complete days); MoM base Jul 1-26 (same 26-day range). Received 8/27受領.
Period handling: primary window is Aug 1-26 (26 complete days). No provisional/partial handling (Aug 27 excluded). Spend is the daily sum of media reports (Meta+Google+ASA); bookings/CA/Session are daily _daily_data values. The media-report daily spend total does not equal _daily_data Cost due to accounting timing (see note #2).
Daily Ad Spend (Meta+Google+ASA, media reports)
Daily Ad Spend (Meta+Google+ASA, media reports) Aug 1-26¥510,179¥408,143¥306,107¥204,072¥102,036¥008-0108-0208-0308-0408-0508-0608-0708-0808-0908-1008-1108-1208-1308-1408-1508-1608-1708-1808-1908-2008-2108-2208-2308-2408-2508-26403,653443,634350,015384,373441,724361,076375,344407,020412,197399,807346,075394,445392,005339,043319,268403,967362,493313,003309,824128,751154,525142,081138,430152,777145,263152,824Spend (Meta+Google+ASA)
Daily Confirmed Bookings (_daily_data/Admin)
Daily Confirmed Bookings (_daily_data/Admin) Aug 1-2676431008-0108-0208-0308-0408-0508-0608-0708-0808-0908-1008-1108-1208-1308-1408-1508-1608-1708-1808-1908-2008-2108-2208-2308-2408-2508-2661242021021130122131110112Confirmed bookings
Daily Leading (Session / CA / Booking)
Daily Leading (Session/CA/Booking) Aug 1-26767614460307153008-0108-0208-0308-0408-0508-0608-0708-0808-0908-1008-1108-1208-1308-1408-1508-1608-1708-1808-1908-2008-2108-2208-2308-2408-2508-26553631609631611605553498530605553619667552472623570626544271269222277346285322707855435279524158675269676644596850582835343041303161242021021130122131110112SessionCABooking
Period：2026/08/01〜08/26 | Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx / Google ★日別キャンペーンレポート_Google (33).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (22).csv / 【TOMOGO!】Analysis Report (43).xlsx'_daily_data'（8/27受領）
DateMetaGoogleASASpend (media)BookingsCASession
08-01¥282,064¥116,319¥5,270¥403,653670553
08-02¥316,247¥122,946¥4,441¥443,634178631
08-03¥266,670¥81,618¥1,727¥350,015255609
08-04¥266,470¥112,128¥5,775¥384,373443631
08-05¥288,386¥147,385¥5,953¥441,724252611
08-06¥252,229¥103,201¥5,646¥361,076079605
08-07¥267,910¥103,533¥3,901¥375,344252553
08-08¥287,185¥114,320¥5,515¥407,020141498
08-09¥297,861¥110,223¥4,113¥412,197058530
08-10¥282,524¥115,488¥1,795¥399,807267605
08-11¥221,142¥118,117¥6,816¥346,075152553
08-12¥277,092¥112,374¥4,979¥394,445169619
08-13¥252,371¥131,651¥7,983¥392,005367667
08-14¥242,213¥93,755¥3,075¥339,043066552
08-15¥222,485¥92,069¥4,714¥319,268144472
08-16¥267,179¥130,364¥6,424¥403,967259623
08-17¥263,579¥96,144¥2,770¥362,493268570
08-18¥219,972¥89,806¥3,225¥313,003150626
08-19¥224,019¥80,999¥4,806¥309,824358544
08-20¥107,239¥19,970¥1,542¥128,751128271
08-21¥110,378¥40,906¥3,241¥154,525135269
08-22¥115,962¥21,814¥4,305¥142,081134222
08-23¥114,461¥19,202¥4,767¥138,430030277
08-24¥123,833¥23,048¥5,896¥152,777141346
08-25¥122,584¥20,591¥2,088¥145,263130285
08-26¥124,804¥24,905¥3,115¥152,824231322
Aug 1-26 total¥5,816,859¥2,242,876¥113,882 ¥8,173,61741 1,35713,044

* Spend columns are media-report daily (3-media sum ¥8,173,617). CPO/cross-media KPIs use _daily_data Cost ¥7,895,710 (gap ¥277,907). Bookings/CA/Session are daily _daily_data values.

SECTION 3MoM Comparison (Aug MTD vs Jul, same 26-day)MoM
Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx (sheet 'Raw Data Report') / Google ★日別キャンペーンレポート_Google (33).csv + ★コンバージョンアクションレポート_Google (29).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (22).csv / 【TOMOGO!】Analysis Report (43).xlsx ('_daily_data' + 'Admin Rawbook information'). Period: Aug 1-26, 2026 (MTD, 26 complete days); MoM base Jul 1-26 (same 26-day range). Received 8/27受領.
MoM comparison (same 26-day range): Aug MTD 2026/8/1-8/26 vs July 2026/7/1-7/26. Per-channel (Meta/Google/ASA) exports are August-only, so per-channel July MoM is N/A. Cross-media MoM (Cost/Booking/CPO/Session/CA/ConfirmedRevenue) is recomputed from 【TOMOGO!】Analysis Report (43).xlsx '_daily_data' for both months. July same-26-day: bookings 46 (App39/Web7), Cost ¥9,496,949, CPO ¥206,455.
Period：8月 2026/08/01〜08/26 ／ 7月 2026/07/01〜07/26 | Source: 【TOMOGO!】Analysis Report (43).xlsx'_daily_data'（両月・8/27受領）
MetricJul (1-26)Aug (1-26)MoM
Confirmed BK 4641▼11%
Cost (_daily_data) ¥9,496,949¥7,895,710▼17%
CPO ¥206,455¥192,578▼7%
Start Session 16,45913,044▼21%
Create Account (CA) 2,0291,357▼33%
Confirmed Revenue ¥968,281¥980,232▲1%

* MoM = (Aug / Jul - 1). For CPO/Cost, down arrow = improvement. All metrics from _daily_data, same definition, same 26-day range = like-for-like. Per-channel (Meta/Google/ASA) July values are N/A (not in exports).

MoM: Aug (1-26) vs Jul (1-26)2371901429547041.046.0Bookings192.6206.5CPO (k JPY)7.99.5Cost (M JPY)Aug (1-26)Jul (1-26)
Index
Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx (sheet 'Raw Data Report') / Google ★日別キャンペーンレポート_Google (33).csv + ★コンバージョンアクションレポート_Google (29).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (22).csv / 【TOMOGO!】Analysis Report (43).xlsx ('_daily_data' + 'Admin Rawbook information'). Period: Aug 1-26, 2026 (MTD, 26 complete days); MoM base Jul 1-26 (same 26-day range). Received 8/27受領.
Data Period: 8月MTD 2026/08/01–08/26（主対象・26日）／ MoM基準 2026/07/01–07/26（同26日） | Generated: 2026/08/27
Aug 1-26 confirmed bookings (41) from _daily_data / Admin Rawbook information (Booking Date) = SSOT. Meta purchase (=12) is undercounted, separate axis. ASA CV = installs (not bookings). Cost shown as both _daily_data ¥7,895,710 and 3-media sum ¥8,173,617 (not averaged). Estimates marked 'Estimate:'.