Per-action CPA is computed with both cost and CV aligned to Aug 1-26: Booking CPA=¥320,410 (Booking 7.0), SignUp CPA=¥52,159 (SignUp 43), ContentView CPA=¥10,835 (View_item 207).
Cost, impressions and clicks are all-campaign totals (campaign sheet, 2026/08/01〜2026/08/26). Orange = August MTD (Aug 1-26), blue = July. Booking = Complete Booking_WEB + Complete Booking_APP; SignUp and View_item are tallied separately from the conversion-action sheet (2026/08/01〜2026/08/26). Aug 16 is treated as a complete day.
| Date | Cost | IMP | Click | CTR | CPC | CV (All) | Booking | SignUp | View_item |
|---|---|---|---|---|---|---|---|---|---|
| 2026-08-01 | ¥116,319 | 16,756 | 568 | 3.39% | ¥204 | 32.0 | 2.0 | 2 | 27 |
| 2026-08-02 | ¥122,946 | 14,623 | 507 | 3.47% | ¥242 | 30.0 | 2.0 | 5 | 20 |
| 2026-08-03 | ¥81,618 | 15,657 | 458 | 2.93% | ¥178 | 11.0 | - | 3 | 4 |
| 2026-08-04 | ¥112,128 | 18,823 | 591 | 3.14% | ¥189 | 8.0 | - | - | 8 |
| 2026-08-05 | ¥147,385 | 17,631 | 562 | 3.19% | ¥262 | 8.0 | - | 4 | 4 |
| 2026-08-06 | ¥103,201 | 17,345 | 505 | 2.91% | ¥204 | 1.0 | - | 1 | - |
| 2026-08-07 | ¥103,533 | 14,232 | 503 | 3.53% | ¥205 | 29.0 | - | 2 | 27 |
| 2026-08-08 | ¥114,320 | 14,936 | 556 | 3.72% | ¥205 | 19.0 | 2.0 | 2 | 2 |
| 2026-08-09 | ¥110,223 | 14,345 | 523 | 3.65% | ¥210 | 58.0 | - | 4 | 8 |
| 2026-08-10 | ¥115,488 | 18,388 | 547 | 2.97% | ¥211 | 6.0 | - | 2 | - |
| 2026-08-11 | ¥118,117 | 16,248 | 493 | 3.03% | ¥239 | 22.0 | - | 3 | 15 |
| 2026-08-12 | ¥112,374 | 17,134 | 555 | 3.24% | ¥202 | 11.0 | - | 2 | 9 |
| 2026-08-13 | ¥131,651 | 14,297 | 621 | 4.34% | ¥211 | 40.0 | 1.0 | 3 | 28 |
| 2026-08-14 | ¥93,755 | 12,676 | 512 | 4.04% | ¥183 | 8.0 | - | 2 | 2 |
| 2026-08-15 | ¥92,069 | 15,341 | 505 | 3.29% | ¥182 | 8.0 | - | 1 | 7 |
| 2026-08-16 | ¥130,364 | 17,462 | 740 | 4.24% | ¥176 | 7.0 | - | 1 | 3 |
| 2026-08-17 | ¥96,144 | 10,363 | 501 | 4.83% | ¥191 | 24.0 | - | 2 | 22 |
| 2026-08-18 | ¥89,806 | 10,410 | 531 | 5.10% | ¥169 | 1.0 | - | 1 | - |
| 2026-08-19 | ¥80,999 | 15,867 | 460 | 2.90% | ¥176 | 8.0 | - | 1 | 7 |
| 2026-08-20 | ¥19,970 | 1,998 | 73 | 3.65% | ¥273 | 0.0 | - | - | - |
| 2026-08-21 | ¥40,906 | 2,152 | 71 | 3.30% | ¥576 | 0.0 | - | - | - |
| 2026-08-22 | ¥21,814 | 2,238 | 83 | 3.71% | ¥262 | 7.0 | - | - | 7 |
| 2026-08-23 | ¥19,202 | 2,412 | 134 | 5.56% | ¥143 | 3.0 | - | - | 3 |
| 2026-08-24 | ¥23,048 | 2,457 | 118 | 4.80% | ¥195 | 0.0 | - | - | - |
| 2026-08-25 | ¥20,591 | 2,563 | 101 | 3.94% | ¥203 | 6.0 | - | 2 | 4 |
| 2026-08-26 | ¥24,905 | 1,836 | 101 | 5.50% | ¥246 | 0.0 | - | - | - |
| Total（2026/08/01〜2026/08/26） | ¥2,242,876 | 308,190 | 10,919 | 3.54% | ¥205 | 347.0 | 7.0 | 43 | 207 |
The campaign sheet "Conversions" total (Aug 1-26) is 347.0 (all conversion actions). The conversion-action sheet (Aug 1-26) shows Booking 7.0 (WEB 4.0 + APP 3.0), SignUp 43 (Android + iOS sign_up), View_item 207 (Android/iOS). The two totals differ in action coverage (do not force them equal).
| CV Action | CV (2026/08/01〜2026/08/26) | Prev (MoM) | Change | CV Value | Campaign Breakdown |
|---|---|---|---|---|---|
| Complete Booking_WEB(GA4_purchase) | 4.0 | N/A (out of data range) | N/A | ¥67,100 | [Search] TOMOGO_General_EN: 4.0 |
| Complete Booking_APP (iOS) | 2.0 | N/A (out of data range) | N/A | ¥37,840 | [Search] TOMOGO_General_EN: 2.0 |
| Complete Booking_APP(Android) | 1.0 | N/A (out of data range) | N/A | ¥23,760 | [Search] TOMOGO_General_EN: 1.0 |
| TOMOGO! (Android) sign_up | 38.0 | N/A (out of data range) | N/A | ¥190,000 | [Search] TOMOGO_General_EN: 17.0, [Search] TOMOGO_General_JP: 14.0, [DG] Awareness_US_AU: 7.0 |
| com.tomogo.travel.guest (iOS) sign_up | 5.0 | N/A (out of data range) | N/A | ¥25,000 | [DG] Awareness_US_AU: 3.0, [Search] TOMOGO_General_EN: 2.0 |
| Android_View_item(コンテンツビュー) | 129.0 | N/A (out of data range) | N/A | ¥19,350 | [Search] TOMOGO_General_EN: 54.0, [Search] TOMOGO_General_JP: 52.0, [Search] TOMOGO_Brand_EN: 23.0 |
| iOS_View_item(コンテンツビュー) | 78.0 | N/A (out of data range) | N/A | ¥11,700 | [Search] TOMOGO_General_EN: 68.0, [Search] TOMOGO_Brand_EN: 10.0 |
| Total (CV action sheet) | 257.0 | N/A (out of data range) | N/A | ¥374,750 | Booking 7.0 + SignUp 43 + View_item 207 |
A new campaign "Performance Max-1" has appeared in Google (campaign type = P-MAX). This table classifies campaigns into three types: P-MAX / Search / Demand Generation (DG).
Per-action CV (Booking / SignUp / View_item) joined by campaign name (source: conversion-action report (20), Aug 1-26). Rate = each-action CV / campaign Click (%). Unit = campaign total Cost / each-action CV. Note: cost cannot be allocated per action, so the unit is a reference figure = row total cost / each-action CV; the same total cost is the denominator for multiple actions (CV = 0 shown as "-").
| Campaign | Type | Delivery | Booking | SignUp | View_item | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cost | Cost MoM | IMP | Click | CTR | CPC | Total CV | CVR | CPA | CV | Rate | Unit | CV | Rate | Unit | CV | Rate | Unit | ||
| [Search] TOMOGO_General_EN | 検索 | ¥1,013,125 | N/A | 32,968 | 3,004 | 9.11% | ¥337 | 148.0 | 4.93% | ¥6,845 | 7.0 | 0.23% | ¥144,732 | 19 | 0.63% | ¥53,322 | 122 | 4.06% | ¥8,304 |
| [DG] Awareness_US_AU DG | デマンド ジェネレーション | ¥496,776 | N/A | 83,549 | 815 | 0.98% | ¥609 | 10.0 | 1.23% | ¥49,677 | - | - | - | 10 | 1.23% | ¥49,677 | - | - | - |
| Performance Max-1 P-MAX | P-MAX | ¥277,450 | N/A | 39,342 | 3,706 | 9.42% | ¥74 | 90.0 | 2.43% | ¥3,082 | - | - | - | - | - | - | - | - | - |
| [Search] TOMOGO_Brand_EN Brand | 検索 | ¥201,844 | N/A | 2,811 | 478 | 17.00% | ¥422 | 33.0 | 6.90% | ¥6,116 | - | - | - | - | - | - | 33 | 6.90% | ¥6,116 |
| [Search] TOMOGO_General_JP | 検索 | ¥190,075 | N/A | 35,689 | 2,320 | 6.50% | ¥81 | 66.0 | 2.84% | ¥2,879 | - | - | - | 14 | 0.60% | ¥13,576 | 52 | 2.24% | ¥3,655 |
| [DG]YouTube_Contents_Boost DG | デマンド ジェネレーション | ¥63,606 | N/A | 113,831 | 596 | 0.52% | ¥106 | 0.0 | 0.00% | - | - | - | - | - | - | - | - | - | - |
| Total (Aug 1-26) | ¥2,242,876 | - | 308,190 | 10,919 | - | - | 347.0 | - | - | 7.0 | - | - | 43 | - | - | 207 | - | - | |
Checksum: campaign-level action CV totals are Booking 7.0 ✓ / SignUp 43 ✓ / View_item 207 ✓, matching the Google-wide totals (Aug 1-26, conversion-action sheet): Booking 7.0 / SignUp 43 / View_item 207.
August MTD (2026/08/01〜2026/08/26) DG delivery: 2 campaign(s), total cost ¥560,382 (24.98% of Google total). DG serves awareness / re-engagement (YouTube etc.). Figures aggregated from the daily campaign report CSV (received Aug 27, Aug 1 - Aug 27). This CSV has no video-view columns (views / view-rate), so DG is evaluated on Cost/IMP/Click/CV only.
This export (campaign sheet (24)) does not include video-view columns (views, view rate, etc.), so DG performance is shown as Cost / IMP / Click / CV only. To evaluate view metrics, export a report that includes video-view columns separately.
| DG Campaign | Cost | Cost MoM | IMP | Click | CTR | CPC | Booking | SignUp | View_item | Total CV | CPA |
|---|---|---|---|---|---|---|---|---|---|---|---|
| [DG] Awareness_US_AU DG | ¥496,776 | N/A | 83,549 | 815 | 0.98% | ¥609 | - | 10 | - | 10.0 | ¥49,677 |
| [DG]YouTube_Contents_Boost DG | ¥63,606 | N/A | 113,831 | 596 | 0.52% | ¥106 | - | - | - | 0.0 | - |
| DG Total | ¥560,382 | - | 197,380 | 1,411 | 0.71% | - | 0.0 | 10 | 0.0 | 10.0 | ¥56,038 |
The source CSV for this section (received Aug 27) is August-only (coverage Aug 1 - Aug 27), so this section aggregates 2026/08/01〜2026/08/26 (August MTD, 26 days) — the same window as campaign cost and CV actions. MoM is N/A (out of data range) because the CSV has no July.
Per-action CV (Booking / SignUp / View_item) joined by ad-group name (source: conversion-action report (20), Aug 1-26). Rate = each-action CV / ad-group Click (%). Unit = ad-group total Cost / each-action CV. Note: cost cannot be allocated per action, so the unit cost is a reference figure dividing the ad-group total cost by each per-action CV count — the same total cost is the denominator for multiple actions (CV = 0 shown as "-").
| Ad Group | Campaign | Delivery | Booking | SignUp | View_item | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cost | IMP | Click | CTR | CV | CPA | CV | Rate | Unit | CV | Rate | Unit | CV | Rate | Unit | ||
| ②顕在層 (High-Intent) | [Search] TOMOGO_General_EN | ¥1,198,104 | 68,443 | 5,306 | 7.75% | 214.0 | ¥5,598 | 7.0 | 0.13% | ¥171,157 | 33 | 0.62% | ¥36,306 | 174 | 3.28% | ¥6,885 |
| ②RT_体験型コンテンツ_US_AU | [DG] Awareness_US_AU | ¥346,956 | 25,225 | 193 | 0.77% | 9.0 | ¥38,550 | - | - | - | 9 | 4.66% | ¥38,550 | - | - | - |
| Brand Search | [Search] TOMOGO_Brand_EN | ¥201,844 | 2,811 | 478 | 17.00% | 33.0 | ¥6,116 | - | - | - | - | - | - | 33 | 6.90% | ¥6,116 |
| ① ブランド動画-LP"private-tours" | [DG] Awareness_US_AU | ¥149,823 | 58,324 | 622 | 1.07% | 1.0 | ¥149,823 | - | - | - | 1 | 0.16% | ¥149,823 | - | - | - |
| YouTubeインフィード | [DG]YouTube_Contents_Boost | ¥63,606 | 113,831 | 596 | 0.52% | 0.0 | - | - | - | - | - | - | - | - | - | - |
| ③体験・特化 (Experiences) | [Search] TOMOGO_General_JP | ¥5,094 | 214 | 18 | 8.41% | 0.0 | - | - | - | - | - | - | - | - | - | - |
| Total (Aug 1-26) | ¥1,965,427 | 268,848 | 7,213 | - | 257.0 | - | 7.0 | - | - | 43 | - | - | 207 | - | - | |
Source: conversion-action report (Google), filtered to the cost window (Aug 1-26). CV counts are actual per-action. Unit cost = ad-group Cost / each-action CV (ad-group Cost from ad-group sheet; it is the total ad-group cost, shared across actions). CVR (each CV / clicks) is not computable here because the conversion-action sheet has no click column (left blank).
| Campaign | Ad Group | Cost | Booking (WEB+APP) | Cost/CV | Sign Up | Cost/CV | View_item | Cost/CV |
|---|---|---|---|---|---|---|---|---|
| [Search] TOMOGO_General_EN | ②顕在層 (High-Intent) | ¥1,009,506 | 7.0 | ¥144,215 | 19.0 | ¥53,131 | 122.0 | ¥8,274 |
| [Search] TOMOGO_General_JP | ②顕在層 (High-Intent) | ¥188,598 | - | - | 14.0 | ¥13,471 | 52.0 | ¥3,626 |
| [Search] TOMOGO_Brand_EN | Brand Search | ¥201,844 | - | - | - | - | 33.0 | ¥6,116 |
| [DG] Awareness_US_AU | ②RT_体験型コンテンツ_US_AU | ¥346,956 | - | - | 9.0 | ¥38,550 | - | - |
| [DG] Awareness_US_AU | ① ブランド動画-LP"private-tours" | ¥149,823 | - | - | 1.0 | ¥149,823 | - | - |
| Total (Aug 1-26) | - | 7.0 | - | 43.0 | - | 207.0 | - | |
The source CSV for this section (received Aug 27) is August-only (coverage Aug 1 - Aug 27), so this section aggregates 2026/08/01〜2026/08/26 (August MTD, 26 days) — the same window as campaign cost and CV actions. MoM is N/A (out of data range) because the CSV has no July.
Source: conversion-action report (search keywords), which carries per-action CV at the keyword grain (no cost/click columns). We joined it by exact keyword match to the keyword-level cost/click from the keyword report (both CSVs filtered to Aug 1-26). Three buckets: Booking = Complete Booking_WEB/_APP; SignUp = Android/iOS sign_up; View_item = Android/iOS View_item. CVR = action CV / keyword clicks; Unit cost = keyword total cost / action CV. Important: cost is per-click and cannot be allocated across action types. This "unit cost" equals Google Ads "Cost per conversion (per action)"; summing per-action unit costs does NOT equal the keyword total cost.
Note: keyword-grain action totals can be lower than the Google-wide totals (unjoined portions such as P-MAX are not tied to the keyword report). Joined CV: Booking 5.7/7.0 (81.00%), SignUp 24/43 (55.81%), View_item 155/207 (74.88%).
| Keyword | Campaign | Delivery | Booking | SignUp | View_item | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| QS | Cost | Click | CPC | CV | Rate | Unit | CV | Rate | Unit | CV | Rate | Unit | ||
| local tour guides tokyo | [Search] TOMOGO_General_EN | 5.0 | ¥218,889 | 620 | ¥353 | 3.0 | 0.48% | ¥72,963 | 3.0 | 0.48% | ¥72,963 | 21.0 | 3.39% | ¥10,423 |
| personal tour guide japan | [Search] TOMOGO_General_EN | 8.0 | ¥130,979 | 323 | ¥405 | 0.7 | 0.21% | ¥195,491 | 3.0 | 0.93% | ¥43,659 | 17.0 | 5.26% | ¥7,704 |
| TOMOGO | [Search] TOMOGO_Brand_EN | 8.0 | ¥124,680 | 367 | ¥339 | - | - | - | - | - | - | 30.0 | 8.17% | ¥4,156 |
| best private tours of japan | [Search] TOMOGO_General_EN | 7.0 | ¥82,002 | 139 | ¥589 | - | - | - | 1.0 | 0.72% | ¥82,002 | 1.0 | 0.72% | ¥82,002 |
| Tokyo private tour | [Search] TOMOGO_General_EN | 6.2 | ¥68,551 | 496 | ¥138 | - | - | - | 3.0 | 0.60% | ¥22,850 | 6.0 | 1.21% | ¥11,425 |
| Private tour guide Japan | [Search] TOMOGO_General_EN | 8.0 | ¥62,145 | 457 | ¥135 | - | - | - | 4.0 | 0.88% | ¥15,536 | 11.0 | 2.41% | ¥5,649 |
| Private tour Kyoto | [Search] TOMOGO_General_EN | 5.0 | ¥61,663 | 165 | ¥373 | - | - | - | 1.0 | 0.61% | ¥61,663 | 3.0 | 1.82% | ¥20,554 |
| best japan private tours | [Search] TOMOGO_General_EN | - | ¥52,458 | 128 | ¥409 | 1.0 | 0.78% | ¥52,458 | 1.0 | 0.78% | ¥52,458 | 3.0 | 2.34% | ¥17,486 |
| japan private tour guide cost | [Search] TOMOGO_General_EN | 7.0 | ¥52,049 | 121 | ¥430 | - | - | - | - | - | - | 3.0 | 2.48% | ¥17,349 |
| japanese private tour guide | [Search] TOMOGO_General_EN | 8.0 | ¥47,356 | 75 | ¥631 | - | - | - | 1.0 | 1.33% | ¥47,356 | - | - | - |
| tomogo reviews | [Search] TOMOGO_Brand_EN | 6.0 | ¥41,971 | 8 | ¥5,246 | - | - | - | - | - | - | - | - | - |
| Private tour tokyo | [Search] TOMOGO_General_EN | 7.0 | ¥31,980 | 83 | ¥385 | - | - | - | 2.0 | 2.41% | ¥15,990 | 22.0 | 26.51% | ¥1,453 |
| private guide kyoto | [Search] TOMOGO_General_EN | 8.0 | ¥30,825 | 78 | ¥395 | - | - | - | 1.0 | 1.28% | ¥30,825 | 2.0 | 2.56% | ¥15,412 |
| japan individual tours | [Search] TOMOGO_General_EN | - | ¥21,149 | 49 | ¥431 | - | - | - | 1.0 | 2.04% | ¥21,149 | 1.0 | 2.04% | ¥21,149 |
| Kyoto private tour | [Search] TOMOGO_General_EN | 5.0 | ¥14,999 | 23 | ¥652 | - | - | - | - | - | - | 1.0 | 4.35% | ¥14,999 |
| Private tour guide tokyo | [Search] TOMOGO_General_EN | 7.5 | ¥14,423 | 71 | ¥203 | - | - | - | 2.0 | 2.82% | ¥7,211 | 2.0 | 2.82% | ¥7,211 |
| tomogo japan | [Search] TOMOGO_Brand_EN | 9.0 | ¥12,176 | 35 | ¥347 | - | - | - | - | - | - | - | - | - |
| TOMOGO tours | [Search] TOMOGO_Brand_EN | 10.0 | ¥11,144 | 37 | ¥301 | - | - | - | - | - | - | 1.0 | 2.70% | ¥11,144 |
| Japan private tour | [Search] TOMOGO_General_EN | 4.2 | ¥6,873 | 12 | ¥572 | - | - | - | - | - | - | - | - | - |
| Private tour Osaka | [Search] TOMOGO_General_EN | 7.0 | ¥6,822 | 23 | ¥296 | 1.0 | 4.35% | ¥6,822 | - | - | - | 1.0 | 4.35% | ¥6,822 |
| TOMOGO travel | [Search] TOMOGO_Brand_EN | 9.0 | ¥6,413 | 19 | ¥337 | - | - | - | - | - | - | 2.0 | 10.53% | ¥3,206 |
| tomogo tokyo | [Search] TOMOGO_Brand_EN | 9.0 | ¥5,461 | 12 | ¥455 | - | - | - | - | - | - | - | - | - |
| tokyo bar hopping | [Search] TOMOGO_General_EN | 3.0 | ¥3,983 | 14 | ¥284 | - | - | - | - | - | - | - | - | - |
| Osaka private tour | [Search] TOMOGO_General_EN | 7.0 | ¥3,608 | 15 | ¥240 | - | - | - | 1.0 | 6.67% | ¥3,608 | 27.0 | 180.00% | ¥133 |
| Private tour guide osaka | [Search] TOMOGO_General_EN | 7.0 | ¥2,903 | 23 | ¥126 | - | - | - | - | - | - | 1.0 | 4.35% | ¥2,903 |
| tokyo bar tour | [Search] TOMOGO_General_EN | 4.0 | ¥1,111 | 4 | ¥277 | - | - | - | - | - | - | - | - | - |
| Private tour guide kyoto | [Search] TOMOGO_General_EN | 6.0 | ¥469 | 6 | ¥78 | - | - | - | - | - | - | - | - | - |
| private english tour in kyoto | [Search] TOMOGO_General_EN | - | ¥30 | 2 | ¥15 | - | - | - | - | - | - | - | - | - |
| bar hopping tour tokyo | [Search] TOMOGO_General_EN | 4.0 | ¥0 | 0 | ¥0 | - | - | - | - | - | - | - | - | - |
| tokyo nightlife tour | [Search] TOMOGO_General_JP | - | ¥0 | 0 | ¥0 | - | - | - | - | - | - | - | - | - |
| Total (entire keyword CV-action report, Aug 1-26) | 5.7 | - | - | 24.0 | - | - | 155.0 | - | - | |||||
The source CSV for this section (received Aug 27) is August-only (coverage Aug 1 - Aug 27), so this section aggregates 2026/08/01〜2026/08/26 (August MTD, 26 days) — the same window as campaign cost and CV actions. MoM is N/A (out of data range) because the CSV has no July.
Source: conversion-action report (search terms), carrying per-action CV at the term grain (no cost/click). Joined by exact term match to term-level cost/click from the search-term report (both CSVs filtered to Aug 1-26). Bucket definitions identical to the keyword table. CVR = action CV / term clicks; Unit cost = term total cost / action CV (same as Google Ads "Cost per conversion (per action)"; not additive to total cost). Note: among CV-bearing terms, P-MAX terms and some Search terms have NO cost row in the search-term report, so cost/click/CVR/unit-cost are NOT joinable (shown as "not joinable" rather than fabricated).
Negate terms unrelated to tours/travel (food, hotels, jobs, etc.). New terms may still be in learning, so be cautious about excluding tour-relevant CV=0 terms immediately.
Sorted by Cost desc. Terms marked "not joinable" have no row in the search-term report (mainly P-MAX terms), so cost cannot be attached. CV counts are actuals from the conversion-action report.
Note: search-term-grain action totals can be lower than the Google-wide totals (unjoined portions such as P-MAX are not tied to the search-term report). Of 68 CV-bearing terms, 30 could not attach cost (mainly P-MAX). Joined CV: Booking 5.3/7.0 (76.14%), SignUp 23/43 (53.49%), View_item 194/207 (93.72%).
| Search Term | Type | Delivery | Booking | SignUp | View_item | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cost | Click | CV | Rate | Unit | CV | Rate | Unit | CV | Rate | Unit | ||
| tomogo | Search | ¥113,991 | 318 | - | - | - | - | - | - | 28.0 | 8.81% | ¥4,071 |
| japan rail pass | Search | ¥15,834 | 48 | - | - | - | 1.0 | 2.08% | ¥15,834 | 3.0 | 6.25% | ¥5,278 |
| tomogo tours | Search | ¥9,026 | 32 | - | - | - | - | - | - | 1.0 | 3.12% | ¥9,026 |
| tomogo travel | Search | ¥6,413 | 19 | - | - | - | - | - | - | 2.0 | 10.53% | ¥3,206 |
| tokyo to osaka bullet train | Search | ¥6,396 | 1 | - | - | - | 1.0 | 100.00% | ¥6,396 | - | - | - |
| japanese tour guide | Search | ¥5,347 | 2 | - | - | - | - | - | - | 6.0 | 300.00% | ¥891 |
| shibuya sky reservations | Search | ¥5,313 | 2 | - | - | - | - | - | - | 10.0 | 500.00% | ¥531 |
| japanese holidays in october | Search | ¥4,871 | 1 | - | - | - | - | - | - | 2.0 | 200.00% | ¥2,435 |
| tokyo day tours | Search | ¥4,153 | 5 | 1.0 | 20.00% | ¥4,153 | - | - | - | 3.0 | 60.00% | ¥1,384 |
| tokyo tour guides | Search | ¥3,131 | 4 | 1.0 | 25.00% | ¥3,131 | - | - | - | - | - | - |
| jr pass japan | P-MAX | ¥3,068 | 20 | - | - | - | - | - | - | 1.0 | 5.00% | ¥3,068 |
| tomogo tour guide | Search | ¥2,884 | 24 | - | - | - | - | - | - | 2.0 | 8.33% | ¥1,442 |
| kyoto private tours | Search | ¥2,321 | 3 | - | - | - | - | - | - | 1.0 | 33.33% | ¥2,321 |
| tokyo events this month | Search | ¥2,032 | 1 | - | - | - | 1.0 | 100.00% | ¥2,032 | 1.0 | 100.00% | ¥2,032 |
| seasons in japan | Search | ¥1,197 | 2 | - | - | - | - | - | - | 1.0 | 50.00% | ¥1,197 |
| contiki japan tours | Search | ¥940 | 1 | - | - | - | 1.0 | 100.00% | ¥940 | 2.0 | 200.00% | ¥470 |
| how to go to osaka from tokyo | Search | ¥812 | 1 | - | - | - | - | - | - | 1.0 | 100.00% | ¥812 |
| japanese tour guide tokyo | Search | ¥719 | 3 | - | - | - | 1.0 | 33.33% | ¥719 | - | - | - |
| tokyo guides | Search | ¥683 | 2 | - | - | - | - | - | - | 1.0 | 50.00% | ¥683 |
| shun tours japan | Search | ¥678 | 1 | - | - | - | 1.0 | 100.00% | ¥678 | 1.0 | 100.00% | ¥678 |
| teamlab planets or borderless | Search | ¥671 | 1 | - | - | - | 1.0 | 100.00% | ¥671 | 22.0 | 2200.00% | ¥30 |
| japan travel essentials | Search | ¥561 | 9 | - | - | - | - | - | - | 1.0 | 11.11% | ¥561 |
| what to do in tokyo | Search | ¥481 | 1 | - | - | - | 1.0 | 100.00% | ¥481 | 1.0 | 100.00% | ¥481 |
| everything to do in tokyo | Search | ¥446 | 1 | - | - | - | 1.0 | 100.00% | ¥446 | 1.0 | 100.00% | ¥446 |
| japan tourist company | Search | ¥322 | 1 | - | - | - | 1.0 | 100.00% | ¥322 | - | - | - |
| nippon travel agency japan | Search | ¥319 | 1 | - | - | - | - | - | - | 3.0 | 300.00% | ¥106 |
| blossom trees japan season | Search | ¥249 | 1 | - | - | - | 1.0 | 100.00% | ¥249 | 1.0 | 100.00% | ¥249 |
| what to pack for 2 weeks in japan | Search | ¥226 | 1 | 1.0 | 100.00% | ¥226 | - | - | - | 1.0 | 100.00% | ¥226 |
| things to do in japan in december 2026 | Search | ¥194 | 1 | - | - | - | - | - | - | 2.0 | 200.00% | ¥97 |
| japan seasons | Search | ¥53 | 1 | 1.0 | 100.00% | ¥53 | - | - | - | 1.0 | 100.00% | ¥53 |
| what is japan rail pass used for | Search | ¥46 | 1 | - | - | - | - | - | - | 1.0 | 100.00% | ¥46 |
| tamago tour guide | Search | ¥40 | 2 | - | - | - | 1.0 | 50.00% | ¥40 | - | - | - |
| ten day japan itinerary | Search | ¥29 | 1 | - | - | - | - | - | - | 1.0 | 100.00% | ¥29 |
| 12 day japan itinerary | P-MAX | ¥25 | 1 | - | - | - | - | - | - | 3.0 | 300.00% | ¥8 |
| tokyo japan guide | Search | ¥16 | 1 | - | - | - | 1.0 | 100.00% | ¥16 | 8.0 | 800.00% | ¥2 |
| what is the best train pass for japan | P-MAX | ¥0 | 0 | - | - | - | - | - | - | 23.0 | n/a | n/a |
| bamboo forest kyoto | Search | ¥0 | 0 | - | - | - | 1.0 | n/a | n/a | 9.0 | n/a | n/a |
| osaka tours | Search | n/a | n/a | 1.3 | n/a | n/a | - | - | - | 6.0 | n/a | n/a |
| tokyo meet locals | Search | n/a | n/a | - | - | - | - | - | - | 6.0 | n/a | n/a |
| thank you for the meal in japanese | P-MAX | n/a | n/a | - | - | - | 1.0 | n/a | n/a | 5.0 | n/a | n/a |
| what to wear in japan in september | Search | n/a | n/a | - | - | - | - | - | - | 4.0 | n/a | n/a |
| clothes to wear in japan in september | Search | n/a | n/a | - | - | - | - | - | - | 3.0 | n/a | n/a |
| best place to stay in ginza tokyo | Search | n/a | n/a | - | - | - | - | - | - | 3.0 | n/a | n/a |
| shibamata tokyo | P-MAX | n/a | n/a | - | - | - | - | - | - | 3.0 | n/a | n/a |
| best ramen in tokyo | P-MAX | n/a | n/a | - | - | - | - | - | - | 2.0 | n/a | n/a |
| panoramic ropeway fuji | P-MAX | n/a | n/a | - | - | - | - | - | - | 2.0 | n/a | n/a |
| railway pass japan | P-MAX | ¥0 | 0 | - | - | - | 1.0 | n/a | n/a | 1.0 | n/a | n/a |
| japan jobs with visa sponsorship | Search | n/a | n/a | - | - | - | 1.0 | n/a | n/a | 1.0 | n/a | n/a |
| kozushima | Search | n/a | n/a | - | - | - | 1.0 | n/a | n/a | - | - | - |
| best transit card for japan | P-MAX | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| japanese conversation phrases | P-MAX | n/a | n/a | - | - | - | 1.0 | n/a | n/a | - | - | - |
| shibamata | P-MAX | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| best cheap shopping in tokyo | P-MAX | n/a | n/a | - | - | - | 1.0 | n/a | n/a | - | - | - |
| best souvenirs from japan | P-MAX | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| private tour mt fuji from tokyo | P-MAX | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| useful japanese phrases | P-MAX | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| how do you say thank you in japanese | P-MAX | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| tokyo hostel | Search | n/a | n/a | - | - | - | 1.0 | n/a | n/a | - | - | - |
| japan spa tokyo | Search | n/a | n/a | - | - | - | 1.0 | n/a | n/a | - | - | - |
| japan words to know | P-MAX | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| things to buy in japan tokyo | P-MAX | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| when is the cherry blossom season in japan | P-MAX | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| nara deer park | Search | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| malls in tokyo | Search | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| hello in japanese | P-MAX | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| jr pass calculator 2026 | P-MAX | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| say thank you in japanese | P-MAX | n/a | n/a | - | - | - | - | - | - | 1.0 | n/a | n/a |
| tattoo friendly onsen osaka | Search | n/a | n/a | - | - | - | 1.0 | n/a | n/a | - | - | - |
| Total (entire search-term CV-action report, Aug 1-26) | 5.3 | - | - | 23.0 | - | - | 194.0 | - | - | |||
| Search Term | Match Type | IMP | Click | CTR | CPC | Cost | Exclude? |
|---|---|---|---|---|---|---|---|
| tomogo japan | 完全一致 | 85 | 25 | 29.41% | ¥325 | ¥8,128 | |
| tomogo official | 完全一致（類似パターン） | 53 | 17 | 32.08% | ¥352 | ¥5,999 | |
| red tokyo tower tickets | AI 最大化設定 | 2 | 1 | 50.00% | ¥5,526 | ¥5,526 | |
| kyoto tea ceremony | インテント マッチ | 5 | 1 | 20.00% | ¥5,329 | ¥5,329 | |
| kyoto geisha | インテント マッチ | 1 | 1 | 100.00% | ¥5,149 | ¥5,149 | |
| tokiotours | AI 最大化設定 | 4 | 2 | 50.00% | ¥2,412 | ¥4,824 | |
| japan planning app | インテント マッチ | 1 | 1 | 100.00% | ¥4,460 | ¥4,460 | |
| japan vacation packages 2027 | インテント マッチ | 4 | 3 | 75.00% | ¥1,214 | ¥3,644 | |
| japan family vacation packages | インテント マッチ | 2 | 1 | 50.00% | ¥3,466 | ¥3,466 | |
| tokyo train station | AI 最大化設定 | 2 | 1 | 50.00% | ¥3,420 | ¥3,420 | |
| hachiko square tokyo | インテント マッチ | 1 | 1 | 100.00% | ¥3,339 | ¥3,339 | |
| kyoto private tour | 完全一致 | 12 | 4 | 33.33% | ¥816 | ¥3,267 | |
| red rabbit travel japan | インテント マッチ | 8 | 2 | 25.00% | ¥1,631 | ¥3,263 | |
| temples to see in tokyo | インテント マッチ | 2 | 1 | 50.00% | ¥3,203 | ¥3,203 | |
| jr pass japan | インテント マッチ | 149 | 20 | 13.42% | ¥153 | ¥3,068 | Recommend |
| tomogo review | 完全一致（類似パターン） | 8 | 1 | 12.50% | ¥2,952 | ¥2,952 | |
| food tour tokyo | インテント マッチ | 18 | 3 | 16.67% | ¥970 | ¥2,911 | Recommend |
| tokyo tour guide private | 完全一致（類似パターン） | 12 | 3 | 25.00% | ¥951 | ¥2,854 | |
| tour guide tokyo | 完全一致（類似パターン） | 21 | 9 | 42.86% | ¥309 | ¥2,783 | |
| japan tour guide | フレーズ一致（類似パターン） | 44 | 8 | 18.18% | ¥340 | ¥2,726 | |
| howzit japan | フレーズ一致（類似パターン） | 23 | 3 | 13.04% | ¥906 | ¥2,720 | |
| getyourguide japan | インテント マッチ | 9 | 1 | 11.11% | ¥2,658 | ¥2,658 | |
| japanese tour guides | 完全一致（類似パターン） | 3 | 1 | 33.33% | ¥2,592 | ¥2,592 | |
| private tour guide tokyo | 完全一致 | 19 | 4 | 21.05% | ¥643 | ¥2,574 | |
| things to do in japan | AI 最大化設定 | 31 | 7 | 22.58% | ¥351 | ¥2,459 | |
| japan bullet train | インテント マッチ | 6 | 1 | 16.67% | ¥2,411 | ¥2,411 | |
| get your guide japan | インテント マッチ | 32 | 1 | 3.12% | ¥2,379 | ¥2,379 | |
| gowithguide japan | フレーズ一致（類似パターン） | 5 | 1 | 20.00% | ¥2,365 | ¥2,365 | |
| geisha show tokyo | インテント マッチ | 5 | 2 | 40.00% | ¥1,160 | ¥2,320 | |
| water bus tokyo | インテント マッチ | 2 | 1 | 50.00% | ¥2,311 | ¥2,311 | |
| tokyo tours | インテント マッチ | 42 | 7 | 16.67% | ¥329 | ¥2,307 | |
| tokyo to kyoto bullet train | AI 最大化設定 | 9 | 1 | 11.11% | ¥2,294 | ¥2,294 | |
| tour guide japan tokyo | 完全一致（類似パターン） | 9 | 3 | 33.33% | ¥744 | ¥2,234 | |
| walking tours tokyo | フレーズ一致（類似パターン） | 8 | 2 | 25.00% | ¥1,078 | ¥2,156 | |
| xmas in japan | インテント マッチ | 2 | 1 | 50.00% | ¥2,115 | ¥2,115 | |
| tomogo tours reviews | 完全一致（類似パターン） | 22 | 2 | 9.09% | ¥1,047 | ¥2,095 | |
| travel agency for japan | インテント マッチ | 1 | 1 | 100.00% | ¥2,093 | ¥2,093 | |
| go tokyo | AI 最大化設定 | 6 | 2 | 33.33% | ¥1,045 | ¥2,091 | |
| private tour in kyoto | 完全一致（類似パターン） | 2 | 1 | 50.00% | ¥2,071 | ¥2,071 | |
| japan travel | インテント マッチ | 21 | 1 | 4.76% | ¥2,060 | ¥2,060 | |
| top 10 things to do in tokyo | インテント マッチ | 3 | 1 | 33.33% | ¥2,059 | ¥2,059 | |
| tokyo tour guide | 完全一致（類似パターン） | 65 | 10 | 15.38% | ¥203 | ¥2,036 | |
| transportation narita to tokyo | インテント マッチ | 1 | 1 | 100.00% | ¥2,035 | ¥2,035 | |
| imperial household agency tour | インテント マッチ | 1 | 1 | 100.00% | ¥2,019 | ¥2,019 | |
| kawagoe day trip | インテント マッチ | 6 | 1 | 16.67% | ¥2,009 | ¥2,009 | |
| self guided japan tours | インテント マッチ | 3 | 2 | 66.67% | ¥984 | ¥1,969 | |
| nikko day trip from tokyo | AI 最大化設定 | 5 | 1 | 20.00% | ¥1,930 | ¥1,930 | |
| is tourhq legit | インテント マッチ | 2 | 1 | 50.00% | ¥1,906 | ¥1,906 | |
| sunrise tours jtb | インテント マッチ | 3 | 1 | 33.33% | ¥1,903 | ¥1,903 | |
| tokyo walking tour | インテント マッチ | 9 | 2 | 22.22% | ¥951 | ¥1,903 |
Because already-excluded terms still appear in the period aggregate (Aug 1-26), only terms with impressions in the last 7 data days (2026/08/20〜2026/08/26) are listed (CV=0, clicks ≥ 2, unrelated to tours/travel). Terms dropped for having no IMP in the last 7 days: 3. Note: "recent" here is 2026/08/20〜2026/08/26.
| Term to Exclude | Wasted Cost (period total) | Click | Last-7d IMP | Reason |
|---|---|---|---|---|
| jr pass japan | ¥3,068 | 20 | 29 | CV=0, unrelated to tours/travel, last-7d IMP>0 |
| food tour tokyo | ¥2,911 | 3 | 3 | CV=0, unrelated to tours/travel, last-7d IMP>0 |
| japan rail pass price | ¥1,060 | 12 | 12 | CV=0, unrelated to tours/travel, last-7d IMP>0 |
| food tour japan | ¥859 | 2 | 3 | CV=0, unrelated to tours/travel, last-7d IMP>0 |
| rail pass japan | ¥397 | 3 | 7 | CV=0, unrelated to tours/travel, last-7d IMP>0 |
| is it worth getting a jr pass in japan | ¥259 | 3 | 2 | CV=0, unrelated to tours/travel, last-7d IMP>0 |
| japan jr rail pass | ¥122 | 2 | 4 | CV=0, unrelated to tours/travel, last-7d IMP>0 |
| is japan rail pass worth it | ¥91 | 2 | 6 | CV=0, unrelated to tours/travel, last-7d IMP>0 |
| jr rail pass japan | ¥8 | 2 | 3 | CV=0, unrelated to tours/travel, last-7d IMP>0 |