TOMOGO! Apple Search Ads

Regular Performance Report — July Final + August Progress

2026/08/10
July final：2026/07/01〜2026/07/31（31d active） ／ August progress：2026/08/01〜2026/08/10
⚠️ ASA data is only through 8/10 (8/3 and later not yet received) = PRELIMINARY / partial-period (10-day) figures
⚠️ ASA CV = Install (NOT reservation/booking)

1. July Final KPI Summary (7/1-7/31, vs June final)

Period: 2026/07/01 – 2026/07/31 (31 days, July final) / Source: Apple Search Ads console "日別キャンペーン(ストアフロント別)レポート_ASA (20).csv" (August) / July rows from "日別キャンペーン(ストアフロント別)レポート_ASA (19).csv" (downloaded 2026:08:10 02:41 / received 2026/08/10, actual data range 2026/07/01-2026/08/10)
Comparison period: 2026/06/01 – 2026/06/30 (June final, 30 days) / Source: monthly_master.json (2026-06 ASA final values; original export as of 7/27, 5/1-7/26)
Note: July = 31 days vs June = 30 days (calendar-month totals; day counts differ). ⚠️ ASA CV = Install (NOT reservation/booking)
Total Cost
¥149,678
June (6/1-30): ¥160,372 (MoM -6.7%)
2026/07/01-2026/07/31
IMP
19,992
June (6/1-30): 21,150 (MoM -5.5%)
2026/07/01-2026/07/31
Tap
298
June (6/1-30): 314 (MoM -5.1%)
TTR 1.5% (June 1.5%)
2026/07/01-2026/07/31
CPT
¥502
June (6/1-30): ¥511 (MoM -1.7%)
2026/07/01-2026/07/31
Install
55
June (6/1-30): 63 (MoM -12.7%)
ASA CV = Install
2026/07/01-2026/07/31
CVR (Tap→Install)
18.5%
June (6/1-30): 20.1% (MoM -8.0%)
2026/07/01-2026/07/31
CPI
¥2,721
June (6/1-30): ¥2,546 (MoM +6.9%)
Target: below ¥2,000
2026/07/01-2026/07/31

2. Campaign Performance — July Final (7/1-7/31)

Period: 2026/07/01 – 2026/07/31 (31 days, July final) / Source: Apple Search Ads console "日別キャンペーン(ストアフロント別)レポート_ASA (20).csv" (August) / July rows from "日別キャンペーン(ストアフロント別)レポート_ASA (19).csv" (downloaded 2026:08:10 02:41 / received 2026/08/10, actual data range 2026/07/01-2026/08/10) ⚠️ ASA CV = Install (NOT reservation/booking)
Campaign Cost IMP Tap TTR CPT Install CVR CPI
【Search】TOMOGO_Category_US ¥124,499 16,370 247 1.5% ¥504 43 17.4% ¥2,895
【Search】TOMOGO_Category_AU ¥15,867 1,855 32 1.7% ¥496 11 34.4% ¥1,442
【Search】TOMOGO_Category_CA ¥9,312 1,767 19 1.1% ¥490 1 5.3% ¥9,312
Total ¥149,678 19,992 298 1.5% ¥502 55 18.5% ¥2,721
Per-campaign MoM comparison is not shown: this CSV covers 2026/07/01-2026/08/10 only, so June campaign-level rows are not available. The June comparison in Section 1 uses monthly totals from monthly_master.json.

Country (from campaign name)

Period: 2026/07/01 – 2026/07/31 (31 days, July final) / Source: Apple Search Ads console "日別キャンペーン(ストアフロント別)レポート_ASA (20).csv" (August) / July rows from "日別キャンペーン(ストアフロント別)レポート_ASA (19).csv" (downloaded 2026:08:10 02:41 / received 2026/08/10, actual data range 2026/07/01-2026/08/10)
Country is derived from the campaign-name suffix (_US / _AU / _CA ...). Campaigns without a country suffix are excluded from this table.
Country Cost IMP Tap TTR Install CVR CPI
US ¥124,499 16,370 247 1.5% 43 17.4% ¥2,895
AU ¥15,867 1,855 32 1.7% 11 34.4% ¥1,442
CA ¥9,312 1,767 19 1.1% 1 5.3% ¥9,312

3. Daily Trend (7/1-8/10)

Period: 2026/07/01 – 2026/08/10 (full actual CSV coverage) / Source: Apple Search Ads console "日別キャンペーン(ストアフロント別)レポート_ASA (20).csv" (August) / July rows from "日別キャンペーン(ストアフロント別)レポート_ASA (19).csv" (downloaded 2026:08:10 02:41 / received 2026/08/10, actual data range 2026/07/01-2026/08/10) ⚠️ ASA CV = Install (NOT reservation/booking)
¥10,5396¥7,9045¥5,2693¥2,6352¥002026/07/01: ¥5,803 / Install 107/012026/07/02: ¥3,541 / Install 12026/07/03: ¥1,876 / Install 12026/07/04: ¥2,079 / Install 12026/07/05: ¥3,182 / Install 22026/07/06: ¥4,818 / Install 307/062026/07/07: ¥2,729 / Install 02026/07/08: ¥4,317 / Install 02026/07/09: ¥3,887 / Install 22026/07/10: ¥6,092 / Install 22026/07/11: ¥4,340 / Install 107/112026/07/12: ¥3,316 / Install 02026/07/13: ¥6,481 / Install 32026/07/14: ¥5,104 / Install 22026/07/15: ¥5,634 / Install 32026/07/16: ¥3,115 / Install 107/162026/07/17: ¥2,755 / Install 02026/07/18: ¥6,268 / Install 52026/07/19: ¥5,718 / Install 42026/07/20: ¥7,166 / Install 22026/07/21: ¥4,963 / Install 207/212026/07/22: ¥5,338 / Install 32026/07/23: ¥7,958 / Install 02026/07/24: ¥3,651 / Install 12026/07/25: ¥4,569 / Install 02026/07/26: ¥9,164 / Install 307/262026/07/27: ¥4,210 / Install 32026/07/28: ¥4,106 / Install 12026/07/29: ¥5,993 / Install 32026/07/30: ¥4,240 / Install 22026/07/31: ¥7,265 / Install 307/312026/08/01: ¥5,270 / Install 22026/08/02: ¥4,441 / Install 12026/08/03: ¥1,727 / Install 02026/08/04: ¥5,775 / Install 32026/08/05: ¥5,953 / Install 208/052026/08/06: ¥5,646 / Install 02026/08/07: ¥3,901 / Install 12026/08/08: ¥5,515 / Install 22026/08/09: ¥4,113 / Install 32026/08/10: ¥0 / Install 008/108/1Install: 11Install: 11Install: 11Install: 11Install: 22Install: 33Install: 0Install: 0Install: 22Install: 22Install: 11Install: 0Install: 33Install: 22Install: 33Install: 11Install: 0Install: 55Install: 44Install: 22Install: 22Install: 33Install: 0Install: 11Install: 0Install: 33Install: 33Install: 11Install: 33Install: 22Install: 33Install: 22Install: 11Install: 0Install: 33Install: 22Install: 0Install: 11Install: 22Install: 33Install: 0Cost (JPY, left)Install (right)= 0 install day
Chart: bars = daily Cost (left axis; red bar = spend with 0 installs), line = daily Install (right axis). Dashed line = month boundary (8/1). Rendered as inline SVG (no external chart library).
Date Campaign Cost IMP Tap TTR Install CVR CPI
2026/07/01 【Search】TOMOGO_Category_US ¥4,663 463 10 2.2% 1 10.0% ¥4,663
2026/07/01 【Search】TOMOGO_Category_CA ¥1,140 62 2 3.2% 0 0.0% -
2026/07/01 【Search】TOMOGO_Category_AU ¥0 50 0 0.0% 0 - -
2026/07/02 【Search】TOMOGO_Category_US ¥1,745 515 4 0.8% 0 0.0% -
2026/07/02 【Search】TOMOGO_Category_AU ¥1,316 53 2 3.8% 1 50.0% ¥1,316
2026/07/02 【Search】TOMOGO_Category_CA ¥480 47 1 2.1% 0 0.0% -
2026/07/03 【Search】TOMOGO_Category_US ¥1,876 494 4 0.8% 1 25.0% ¥1,876
2026/07/03 【Search】TOMOGO_Category_AU ¥0 64 0 0.0% 0 - -
2026/07/03 【Search】TOMOGO_Category_CA ¥0 61 0 0.0% 0 - -
2026/07/04 【Search】TOMOGO_Category_US ¥1,809 412 4 1.0% 1 25.0% ¥1,809
2026/07/04 【Search】TOMOGO_Category_CA ¥270 54 1 1.9% 0 0.0% -
2026/07/04 【Search】TOMOGO_Category_AU ¥0 56 0 0.0% 0 - -
2026/07/05 【Search】TOMOGO_Category_US ¥3,182 390 7 1.8% 2 28.6% ¥1,591
2026/07/05 【Search】TOMOGO_Category_AU ¥0 71 0 0.0% 0 - -
2026/07/05 【Search】TOMOGO_Category_CA ¥0 56 0 0.0% 0 - -
2026/07/06 【Search】TOMOGO_Category_US ¥3,764 478 8 1.7% 2 25.0% ¥1,882
2026/07/06 【Search】TOMOGO_Category_AU ¥619 65 2 3.1% 1 50.0% ¥619
2026/07/06 【Search】TOMOGO_Category_CA ¥435 63 1 1.6% 0 0.0% -
2026/07/07 【Search】TOMOGO_Category_US ¥2,436 474 5 1.1% 0 0.0% -
2026/07/07 【Search】TOMOGO_Category_AU ¥293 83 1 1.2% 0 0.0% -
2026/07/07 【Search】TOMOGO_Category_CA ¥0 84 0 0.0% 0 - -
2026/07/08 【Search】TOMOGO_Category_US ¥3,161 520 6 1.2% 0 0.0% -
2026/07/08 【Search】TOMOGO_Category_AU ¥1,156 60 2 3.3% 0 0.0% -
2026/07/08 【Search】TOMOGO_Category_CA ¥0 70 0 0.0% 0 - -
2026/07/09 【Search】TOMOGO_Category_US ¥2,923 521 6 1.2% 0 0.0% -
2026/07/09 【Search】TOMOGO_Category_AU ¥507 57 1 1.8% 1 100.0% ¥507
2026/07/09 【Search】TOMOGO_Category_CA ¥457 56 1 1.8% 1 100.0% ¥457
2026/07/10 【Search】TOMOGO_Category_US ¥5,440 560 12 2.1% 2 16.7% ¥2,720
2026/07/10 【Search】TOMOGO_Category_CA ¥652 58 1 1.7% 0 0.0% -
2026/07/10 【Search】TOMOGO_Category_AU ¥0 50 0 0.0% 0 - -
2026/07/11 【Search】TOMOGO_Category_US ¥3,068 493 6 1.2% 1 16.7% ¥3,068
2026/07/11 【Search】TOMOGO_Category_AU ¥1,272 72 2 2.8% 0 0.0% -
2026/07/11 【Search】TOMOGO_Category_CA ¥0 56 0 0.0% 0 - -
2026/07/12 【Search】TOMOGO_Category_US ¥2,912 540 6 1.1% 0 0.0% -
2026/07/12 【Search】TOMOGO_Category_AU ¥404 61 1 1.6% 0 0.0% -
2026/07/12 【Search】TOMOGO_Category_CA ¥0 53 0 0.0% 0 - -
2026/07/13 【Search】TOMOGO_Category_US ¥4,852 599 10 1.7% 2 20.0% ¥2,426
2026/07/13 【Search】TOMOGO_Category_AU ¥1,629 86 3 3.5% 1 33.3% ¥1,629
2026/07/13 【Search】TOMOGO_Category_CA ¥0 63 0 0.0% 0 - -
2026/07/14 【Search】TOMOGO_Category_US ¥2,629 562 6 1.1% 1 16.7% ¥2,629
2026/07/14 【Search】TOMOGO_Category_AU ¥1,239 71 3 4.2% 1 33.3% ¥1,239
2026/07/14 【Search】TOMOGO_Category_CA ¥1,236 58 2 3.4% 0 0.0% -
2026/07/15 【Search】TOMOGO_Category_US ¥5,077 560 10 1.8% 3 30.0% ¥1,692
2026/07/15 【Search】TOMOGO_Category_CA ¥557 79 1 1.3% 0 0.0% -
2026/07/15 【Search】TOMOGO_Category_AU ¥0 56 0 0.0% 0 - -
2026/07/16 【Search】TOMOGO_Category_US ¥3,115 519 7 1.3% 1 14.3% ¥3,115
2026/07/16 【Search】TOMOGO_Category_AU ¥0 46 0 0.0% 0 - -
2026/07/16 【Search】TOMOGO_Category_CA ¥0 76 0 0.0% 0 - -
2026/07/17 【Search】TOMOGO_Category_US ¥2,199 560 4 0.7% 0 0.0% -
2026/07/17 【Search】TOMOGO_Category_CA ¥556 67 1 1.5% 0 0.0% -
2026/07/17 【Search】TOMOGO_Category_AU ¥0 56 0 0.0% 0 - -
2026/07/18 【Search】TOMOGO_Category_US ¥5,159 512 9 1.8% 3 33.3% ¥1,720
2026/07/18 【Search】TOMOGO_Category_AU ¥1,109 77 2 2.6% 2 100.0% ¥554
2026/07/18 【Search】TOMOGO_Category_CA ¥0 49 0 0.0% 0 - -
2026/07/19 【Search】TOMOGO_Category_US ¥3,951 554 9 1.6% 4 44.4% ¥988
2026/07/19 【Search】TOMOGO_Category_AU ¥1,767 73 3 4.1% 0 0.0% -
2026/07/19 【Search】TOMOGO_Category_CA ¥0 55 0 0.0% 0 - -
2026/07/20 【Search】TOMOGO_Category_US ¥6,746 574 12 2.1% 2 16.7% ¥3,373
2026/07/20 【Search】TOMOGO_Category_AU ¥420 51 1 2.0% 0 0.0% -
2026/07/20 【Search】TOMOGO_Category_CA ¥0 56 0 0.0% 0 - -
2026/07/21 【Search】TOMOGO_Category_US ¥4,163 601 10 1.7% 2 20.0% ¥2,082
2026/07/21 【Search】TOMOGO_Category_AU ¥800 55 2 3.6% 0 0.0% -
2026/07/21 【Search】TOMOGO_Category_CA ¥0 52 0 0.0% 0 - -
2026/07/22 【Search】TOMOGO_Category_US ¥4,358 568 8 1.4% 1 12.5% ¥4,358
2026/07/22 【Search】TOMOGO_Category_AU ¥745 64 2 3.1% 2 100.0% ¥372
2026/07/22 【Search】TOMOGO_Category_CA ¥235 53 1 1.9% 0 0.0% -
2026/07/23 【Search】TOMOGO_Category_US ¥7,689 539 13 2.4% 0 0.0% -
2026/07/23 【Search】TOMOGO_Category_CA ¥269 49 1 2.0% 0 0.0% -
2026/07/23 【Search】TOMOGO_Category_AU ¥0 58 0 0.0% 0 - -
2026/07/24 【Search】TOMOGO_Category_US ¥2,514 519 5 1.0% 0 0.0% -
2026/07/24 【Search】TOMOGO_Category_AU ¥636 48 1 2.1% 1 100.0% ¥636
2026/07/24 【Search】TOMOGO_Category_CA ¥501 42 1 2.4% 0 0.0% -
2026/07/25 【Search】TOMOGO_Category_US ¥4,569 535 9 1.7% 0 0.0% -
2026/07/25 【Search】TOMOGO_Category_AU ¥0 46 0 0.0% 0 - -
2026/07/25 【Search】TOMOGO_Category_CA ¥0 57 0 0.0% 0 - -
2026/07/26 【Search】TOMOGO_Category_US ¥7,681 541 14 2.6% 3 21.4% ¥2,560
2026/07/26 【Search】TOMOGO_Category_AU ¥826 57 2 3.5% 0 0.0% -
2026/07/26 【Search】TOMOGO_Category_CA ¥657 55 1 1.8% 0 0.0% -
2026/07/27 【Search】TOMOGO_Category_US ¥3,850 546 7 1.3% 2 28.6% ¥1,925
2026/07/27 【Search】TOMOGO_Category_CA ¥360 43 1 2.3% 0 0.0% -
2026/07/27 【Search】TOMOGO_Category_AU ¥0 73 0 0.0% 1 - ¥0
2026/07/28 【Search】TOMOGO_Category_US ¥3,505 581 8 1.4% 1 12.5% ¥3,505
2026/07/28 【Search】TOMOGO_Category_AU ¥601 60 1 1.7% 0 0.0% -
2026/07/28 【Search】TOMOGO_Category_CA ¥0 44 0 0.0% 0 - -
2026/07/29 【Search】TOMOGO_Category_US ¥5,660 544 11 2.0% 3 27.3% ¥1,887
2026/07/29 【Search】TOMOGO_Category_CA ¥333 60 1 1.7% 0 0.0% -
2026/07/29 【Search】TOMOGO_Category_AU ¥0 50 0 0.0% 0 - -
2026/07/30 【Search】TOMOGO_Category_US ¥3,668 568 7 1.2% 2 28.6% ¥1,834
2026/07/30 【Search】TOMOGO_Category_CA ¥572 46 1 2.2% 0 0.0% -
2026/07/30 【Search】TOMOGO_Category_AU ¥0 43 0 0.0% 0 - -
2026/07/31 【Search】TOMOGO_Category_US ¥6,135 528 10 1.9% 3 30.0% ¥2,045
2026/07/31 【Search】TOMOGO_Category_CA ¥602 43 1 2.3% 0 0.0% -
2026/07/31 【Search】TOMOGO_Category_AU ¥528 43 1 2.3% 0 0.0% -
2026/08/01 【Search】TOMOGO_Category_US ¥5,270 565 10 1.8% 2 20.0% ¥2,635
2026/08/01 【Search】TOMOGO_Category_AU ¥0 50 0 0.0% 0 - -
2026/08/01 【Search】TOMOGO_Category_CA ¥0 57 0 0.0% 0 - -
2026/08/02 【Search】TOMOGO_Category_US ¥4,358 548 8 1.5% 1 12.5% ¥4,358
2026/08/02 【Search】TOMOGO_Category_CA ¥83 44 1 2.3% 0 0.0% -
2026/08/02 【Search】TOMOGO_Category_AU ¥0 58 0 0.0% 0 - -
2026/08/03 【Search】TOMOGO_Category_US ¥1,727 654 3 0.5% 0 0.0% -
2026/08/03 【Search】TOMOGO_Category_AU ¥0 43 0 0.0% 0 - -
2026/08/03 【Search】TOMOGO_Category_CA ¥0 70 0 0.0% 0 - -
2026/08/04 【Search】TOMOGO_Category_US ¥5,775 561 9 1.6% 3 33.3% ¥1,925
2026/08/04 【Search】TOMOGO_Category_AU ¥0 37 0 0.0% 0 - -
2026/08/04 【Search】TOMOGO_Category_CA ¥0 63 0 0.0% 0 - -
2026/08/05 【Search】TOMOGO_Category_US ¥4,811 628 7 1.1% 2 28.6% ¥2,406
2026/08/05 【Search】TOMOGO_Category_AU ¥652 53 1 1.9% 0 0.0% -
2026/08/05 【Search】TOMOGO_Category_CA ¥490 76 1 1.3% 0 0.0% -
2026/08/06 【Search】TOMOGO_Category_US ¥3,988 701 8 1.1% 0 0.0% -
2026/08/06 【Search】TOMOGO_Category_CA ¥1,017 95 2 2.1% 0 0.0% -
2026/08/06 【Search】TOMOGO_Category_AU ¥641 38 1 2.6% 0 0.0% -
2026/08/07 【Search】TOMOGO_Category_US ¥3,000 619 6 1.0% 0 0.0% -
2026/08/07 【Search】TOMOGO_Category_CA ¥654 61 1 1.6% 0 0.0% -
2026/08/07 【Search】TOMOGO_Category_AU ¥247 37 1 2.7% 1 100.0% ¥247
2026/08/08 【Search】TOMOGO_Category_US ¥4,849 523 10 1.9% 1 10.0% ¥4,849
2026/08/08 【Search】TOMOGO_Category_CA ¥666 64 1 1.6% 1 100.0% ¥666
2026/08/08 【Search】TOMOGO_Category_AU ¥0 61 0 0.0% 0 - -
2026/08/09 【Search】TOMOGO_Category_US ¥2,890 583 5 0.9% 3 60.0% ¥963
2026/08/09 【Search】TOMOGO_Category_CA ¥680 57 1 1.8% 0 0.0% -
2026/08/09 【Search】TOMOGO_Category_AU ¥543 55 1 1.8% 0 0.0% -
2026/08/10 【Search】TOMOGO_Category_AU ¥0 11 0 0.0% 0 - -
2026/08/10 【Search】TOMOGO_Category_CA ¥0 12 0 0.0% 0 - -
2026/08/10 【Search】TOMOGO_Category_US ¥0 200 0 0.0% 0 - -

4. August Progress (8/1-8/10)

Period: 2026/08/01 – 2026/08/10 (10 day(s), August progress). NOTE: ASA data only through 8/10 (nothing after that received yet) = preliminary / partial period / Source: Apple Search Ads console "日別キャンペーン(ストアフロント別)レポート_ASA (20).csv" (August) / July rows from "日別キャンペーン(ストアフロント別)レポート_ASA (19).csv" (downloaded 2026:08:10 02:41 / received 2026/08/10, actual data range 2026/07/01-2026/08/10) ⚠️ ASA CV = Install (NOT reservation/booking)
⚠️ August progress covers 8/1 through the latest date in the CSV (2026/08/10, auto-detected; 10 day(s)). ASA data only reaches 8/10 — 8/3 and later have NOT been exported/received yet. These are PRELIMINARY / partial-period figures — NOT a full month.
Total Cost
¥42,341
Daily pace vs July avg: ¥4,234/d vs ¥4,828/d
2026/08/01-2026/08/10
IMP
6,624
2026/08/01-2026/08/10
Tap
77
TTR 1.2%
2026/08/01-2026/08/10
CPT
¥550
2026/08/01-2026/08/10
Install
14
Daily pace vs July avg: 1.4/d vs 1.8/d
2026/08/01-2026/08/10
CVR (Tap→Install)
18.2%
2026/08/01-2026/08/10
CPI
¥3,024
Target: below ¥2,000
2026/08/01-2026/08/10

Campaign breakdown (August progress)

Period: 2026/08/01 – 2026/08/10 (10 day(s), August progress). NOTE: ASA data only through 8/10 (nothing after that received yet) = preliminary / partial period / Source: Apple Search Ads console "日別キャンペーン(ストアフロント別)レポート_ASA (20).csv" (August) / July rows from "日別キャンペーン(ストアフロント別)レポート_ASA (19).csv" (downloaded 2026:08:10 02:41 / received 2026/08/10, actual data range 2026/07/01-2026/08/10) ⚠️ ASA CV = Install (NOT reservation/booking)
Campaign Cost IMP Tap TTR CPT Install CVR CPI
【Search】TOMOGO_Category_US ¥36,668 5,582 66 1.2% ¥556 12 18.2% ¥3,056
【Search】TOMOGO_Category_CA ¥3,590 599 7 1.2% ¥513 1 14.3% ¥3,590
【Search】TOMOGO_Category_AU ¥2,083 443 4 0.9% ¥521 1 25.0% ¥2,083
Total ¥42,341 6,624 77 1.2% ¥550 14 18.2% ¥3,024
Keyword and search-term sections are omitted this issue: no keyword / search-term export covering the full month of July has been received (the latest keyword export covers only through 7/26 — see the 7/27 issue). They will be restored once a full-July keyword/search-term export arrives.

5. Observations & Next Actions

Period: 2026/07/01 – 2026/07/31 (31 days, July final) / Source: Apple Search Ads console "日別キャンペーン(ストアフロント別)レポート_ASA (20).csv" (August) / July rows from "日別キャンペーン(ストアフロント別)レポート_ASA (19).csv" (downloaded 2026:08:10 02:41 / received 2026/08/10, actual data range 2026/07/01-2026/08/10)
Comparison period: 2026/06/01 – 2026/06/30 (June final, 30 days) / Source: monthly_master.json (2026-06 ASA final values; original export as of 7/27, 5/1-7/26)

1. July final (7/1-31) — facts

  • Cost ¥149,678 (MoM -6.7%), Install 55 (MoM -12.7%), CPI ¥2,721 (MoM +6.9%) vs June final (6/1-30, monthly_master.json). Note: July = 31 days vs June = 30 days (calendar-month totals; day counts differ). ASA CV = Install (not bookings).
  • CVR (Tap→Install) 18.5%, TTR 1.5% (June: CVR 20.1%, TTR 1.5%).
  • Top campaigns by cost (7/1-31): 【Search】TOMOGO_Category_US: ¥124,499 / Install 43 / CPI ¥2,895; 【Search】TOMOGO_Category_AU: ¥15,867 / Install 11 / CPI ¥1,442; 【Search】TOMOGO_Category_CA: ¥9,312 / Install 1 / CPI ¥9,312.
  • Days with spend but 0 installs (7/1-31): 6 day(s) — 07/07, 07/08, 07/12, 07/17, 07/23, 07/25.

2. August progress (2026/08/01-2026/08/10) — early read

  • 8/1-8/10 (10 day(s)): Cost ¥42,341, Install 14, CPI ¥3,024; daily pace ¥4,234/d vs July ¥4,828/d. Zero-install spend days in August so far: 08/03, 08/06.
  • With only 10 day(s) of data, treat August figures as directional; re-evaluate after the first full week.

3. Data notes

  • Keyword / search-term sections omitted (no full-July keyword or search-term export received). Re-run negative-KW / bid-utilization analysis once it arrives.
  • Per-campaign MoM not available (CSV starts 2026/07/01); June comparison uses monthly totals only.