TOMOGO! Cross-Media Ad Summary

Report: August progress (Aug 1-9) vs July confirmed | Generated 2026/08/10
Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (15).csv / Google ★日別キャンペーンレポート_Google (29).csv + ★コンバージョンアクションレポート_Google (25).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (20).csv (Aug 1-9, same period) / 【TOMOGO!】Analysis Report (37).xlsx 'Admin Rawbook information' (through Aug 9) / amplitude_daily_20260810.json / July reference: monthly_master.json (all received Aug 10)
Policy note: iOS-first policy until the booking funnel is fixed (Meta Android Advantage+ paused Jul 21; iOS Advantage+ continues). Source: TOMOGOMETA_日別_パフォーマンスレポート (15).csv
ASA note: ASA CV = installs (NOT bookings — never conflate). The new ASA export (20) now covers through Aug 10, so ASA is included in total ad spend (Meta + Google + ASA) over the same Aug 1-9 window as the other channels.
Surfacing conflicting data: Amplitude 'Complete Booking (BK)' and Admin confirmed bookings differ in base/measurement/timeframe. Amplitude = app/web-measured leading indicator; Admin = confirmed incl. manual = source of truth (SSOT). Shown side-by-side, not averaged.
SECTION 1August Progress Summary (Aug 1-9)IN-PROGRESS
Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (15).csv / Google ★日別キャンペーンレポート_Google (29).csv + ★コンバージョンアクションレポート_Google (25).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (20).csv (Aug 1-9, same period) / 【TOMOGO!】Analysis Report (37).xlsx 'Admin Rawbook information' (through Aug 9) / amplitude_daily_20260810.json / July reference: monthly_master.json (all received Aug 10)
Confirmed bookings (Admin actual, SSOT, Aug 1-9) = 18 (App 14 + Web 4). Source: 【TOMOGO!】Analysis Report (37).xlsx 'Admin Rawbook information' (Booking Date Aug 1-9, 2026; 8/10受領). Status: Completed 1 / Processing 15 / Cancelled 2. Total value ¥456,951 (avg ¥25,386/booking). The lead KPI. 6 clustered on Aug 1 (kickoff); 1-4/day thereafter.
① Confirmed Bookings (Admin, SSOT)
18
2026/08/01–08/09 (9d) | Jul confirmed 9d-equiv: 15.1 ▲19%
App 14 + Web 4 | 2.0/day | Source: Admin Rawbook (36).xlsx
② Total Ad Spend (Meta+Google+ASA)
¥3.14M
2026/08/01–08/09 | 0.349M/d | Jul daily: 0.320M ▲9%
Meta 66% / Google 32% / ASA 1% | all channels, Aug 1-9 same window
CPO (M+G+ASA/Confirmed BK)
¥174,539
2026/08/01–08/09 | Jul confirmed: ¥191,000 ▼9%
Meta+Google+ASA ÷ Admin confirmed
④ Create Account (Amplitude)
530
2026/08/01–08/09 | Jul 9d-equiv: 687
Amplitude Complete Create Account (WEB+APP)
⑤ Amplitude BK (leading)
20
2026/08/01–08/09 | Jul 9d-equiv: 15.1
Complete Booking = leading (separate from Admin SSOT)
⑥ Amplitude Session / VTD / TAP
5,285
2026/08/01–08/09
Session 5,285 / VTD 2,673 / TAP 277
August Priority Funnel (lead: Booking) Aug 1-9
Decision axis: results of delivery (Cost ¥3,141,700 [Meta+Google+ASA] / IMP 1,043,076 [Meta+Google] / Click 24,081 [Meta+Google]) read in priority order Booking > Create Account (CA) > Install > Session. Booking 18 is the SSOT at the apex. Bases/measurements differ per stage — do not compare/sum naively (CA/Session = Amplitude; Install = Meta+ASA; Booking = Admin SSOT).
August Priority Funnel: Booking > Create Account > Install > Session (Aug 1-9)18BookingApp 14 + Web 4 (Admin actual, SSOT, Aug 1-9) ｜ ★ TOP priority / Admin confirmed▲ Create Account→Booking 3.4%530Create AccountAmplitude Complete Create Account (WEB+APP) Aug 1-9 ｜ Amplitude measured (leading)▲ Install→Create Account 81.7%649InstallMeta 635 + ASA 14 (ASA Aug 1-9; Google has no install metric)delivery entry point▲ Session→Install 12.3%5,285SessionAmplitude session_start (WEB+APP) Aug 1-9top-of-funnel volume
Ad Spend by Media (Meta / Google + ASA) Aug 1-9
Ad Spend by Media: Meta / Google / ASA | Aug 1-9¥2,400,113¥1,920,091¥1,440,068¥960,045¥480,023¥0¥2,087,055Meta¥1,012,304Google¥42,341ASACost (JPY)
Period：Meta/Google/ASA 2026/08/01〜08/09（全媒体同一期間） | Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (15).csv / Google ★日別キャンペーンレポート_Google (29).csv + ★コンバージョンアクションレポート_Google (25).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (20).csv (Aug 1-9, same period) / 【TOMOGO!】Analysis Report (37).xlsx 'Admin Rawbook information' (through Aug 9) / amplitude_daily_20260810.json / July reference: monthly_master.json (all received Aug 10)
MediaShareCost IMPClick/TapInstall/CVMetric def. / note
Meta66.4%¥2,087,055 898,71619,307 635
Install		 Install (Aug 1-9)
Google32.2%¥1,012,304 144,3604,774 116
CV (BK 4)		 Conversions incl. Booking, Aug 1-9
ASA1.3%¥42,341 6,40177
Tap		 14
Install		 CV=installs (NOT bookings) / Aug 1-9, included in total
Total (Meta+Google+ASA)100%¥3,141,700 1,049,477-- * Total = Meta+Google+ASA (all channels, Aug 1-9 same window). Install/CV not summed (defs differ)
Google Breakdown (P-MAX / Search / DG) | Aug 1-9
Period：Google 2026/08/01〜08/09 | Source: ★日別キャンペーンレポート_Google (29).csv＋★コンバージョンアクションレポート_Google (25).csv（8/10受領）
TypeCostShareIMPClickCVCPA
P-MAX¥132,58813.1%19,4581,80511¥12,053
Search¥609,80160.2%28,9792,427100¥6,098
DG¥269,91526.7%95,9235425¥53,983
Google Total¥1,012,304100% 144,3604,774116 ¥8,727

* Classification: name contains 'Performance Max' = P-MAX; '[DG]' or type 'Demand Generation' = DG; else Search.

Amplitude Leading Indicators | Aug (1-5) vs Jul same-9-day equiv.
Session / VTD / CA / TAP / BK. Source: amplitude_daily_20260810.json (8/10受領, Aug = 9-day sum) / July = master July values scaled to 9 days (÷31×5). Amplitude BK (leading) differs from Admin confirmed (SSOT).
Amplitude Leading Indicators | Aug (1-5) vs Jul daily-avg6,6295,3033,9772,6521,32605,2855,764Session2,6732,718VTD530687CA277268TAP2015BKAug (1-5, 9-day sum)Jul same-9-day equiv.

So What

  • Booking pace started above July (top priority). Aug 1-9 Admin confirmed 18 (App 14/Web 4) = 2.0/day. July confirmed was 52 = 1.7/day, so the daily pace is ▲19%. At this pace the month would run to ~62 (Estimate: only 9 days in, high variance — keep monitoring).
  • CPO: Aug 1-9 was ¥174,539 (Meta+Google+ASA / confirmed bookings), vs July ¥191,000 = ▼9%. The stronger booking pace pushes CPO down. This issue includes ASA spend, so it is the same definition as July confirmed (Meta+Google+ASA) — a like-for-like comparison.
  • Spend is roughly at or slightly above July pace. Aug 1-9 total spend (Meta+Google+ASA) ¥3,141,700 = ¥349,078/day (Meta 66%, Google 32%, ASA 1%) vs July ¥320,387/day = ▲9%. No large budget increase.
  • Leading indicators are solid. Aug 1-9 Session 5,285, VTD 2,673, CA 530, TAP 277, BK 20 (Amplitude leading). Roughly in line with the July same-9-day equivalent (Session 5764, CA 687) — no traffic surge, so bookings are growing via conversion, not volume (consistent with the Day-10 hypothesis).
  • Estimate: the 6-booking cluster on Aug 1 stems from the "few high-intent users (repeat + far-ahead)" analyzed last issue. Aug 2+ runs 1-4/day, so spike repeatability is still low — keep monitoring.
Year-over-Year (YoY, bookings-based)
Bookings YoY (this vs last year)
+157%
2026-08-01–2026-08-09 vs 2025-08-01–2025-08-09
This yr 18 vs last yr 7（2.6x）| bookings only (excl. spend/CPO)
Ref 1: full prior-yr month
25
2025-08-01–2025-08-31
This yr 18 in 9 days = 72%
Ref 2: prior month (Jul) YoY
+247%
2025-07-01–2025-07-31 → 2026-07-01–2026-07-31
Last yr 15 → this yr 52
Bookings YoY (same period)21171284018This year (2026)7Last year (2025)Bookings
Note: the prior-year period has a small base (7), so the growth rate is prone to overswing. Read alongside absolute counts and the monthly trend, not the rate (+157%) alone. Ref 1: full prior-year month (8/1-8/31) was 25; this year already 18 in 9 days = 72% of the full prior-year month. Ref 2: prior month (July) went 15 (last yr) -> 52 (this yr) (+247%) — YoY growth is sustained across months, not a one-off. Source: 【TOMOGO!】Analysis Report (37).xlsx 'Admin Rawbook information' (Booking Date; 8/10受領). Period: primary 2026-08-01-2026-08-09 vs 2025-08-01-2025-08-09 (prior-year same month/day). Ad spend & CPO are excluded from YoY (bookings only).
SECTION 2Daily Trend (Aug 1-9, Aug 10 provisional)
Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (15).csv / Google ★日別キャンペーンレポート_Google (29).csv + ★コンバージョンアクションレポート_Google (25).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (20).csv (Aug 1-9, same period) / 【TOMOGO!】Analysis Report (37).xlsx 'Admin Rawbook information' (through Aug 9) / amplitude_daily_20260810.json / July reference: monthly_master.json (all received Aug 10)
Aug 10 handling: ad CSVs and Amplitude include Aug 10, but Aug 10 is today and incomplete (partial), so primary KPIs use Aug 1-9. In the daily chart/table Aug 10 is shown faded/dashed as provisional (today, partial). Admin bookings are populated through Aug 8 (Aug 9 is 0 so far = possible lag); Aug 10 is N/A.
Daily Ad Spend (Meta+Google+ASA)
Daily Ad Spend (Meta+Google+ASA) Aug 1-10¥457,557¥366,046¥274,534¥183,023¥91,511¥0速報(当日partial)08-0108-0208-0308-0408-0508-0608-0708-0808-0908-10333,560378,381291,235345,977397,876325,724338,980361,998367,969196,454Spend (Meta+Google+ASA)
Daily Confirmed Bookings (Admin, populated through Aug 8)
Daily Confirmed Bookings (Admin) Aug 1-976431008-0108-0208-0308-0408-0508-0608-0708-0808-0908-10Aug1 6 bookings (kickoff)612420210Confirmed (Admin)
Daily Amplitude Leading (Session / VTD / BK)
Daily Amplitude Leading (Session/VTD/BK) Aug 1-107385914432951480速報(当日partial)08-0108-0208-0308-0408-0508-0608-0708-0808-0908-105546316286426326155594965283112462973903203313152752712281356124203202SessionVTDBK (leading)
Period：2026/08/01〜08/06（8/10は当日partial・速報） | Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (15).csv / Google ★日別キャンペーンレポート_Google (29).csv / Admin 【TOMOGO!】Analysis Report (37).xlsx / amplitude_daily_20260810.json（8/10受領）
DateMetaGoogleSpend totalBookingsCAVTDBK(amp)
08-01¥211,971¥116,319¥328,2906702466
08-02¥250,994¥122,946¥373,9401792971
08-03¥207,496¥82,012¥289,5082553902
08-04¥228,008¥112,194¥340,2024443204
08-05¥244,501¥147,422¥391,9232523312
08-06¥216,877¥103,201¥320,0780793150
08-07¥231,497¥103,582¥335,0792522753
08-08¥242,106¥114,377¥356,4831412712
08-09¥253,605¥110,251¥363,8560582280
08-10¥141,884¥54,570¥196,454N/A (today)421352
Aug 1-9 total¥2,087,055¥1,012,304 ¥3,141,70018 5302,67320

* Aug 10 is today/partial (faded, dashed). Admin bookings are populated through Aug 8 (Aug 9 = 0 may be lag); Aug 10 is blank. Totals cover the Aug 1-9 primary window only.

SECTION 3July Confirmed Reference (vs August pace)JUL FINAL
Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (15).csv / Google ★日別キャンペーンレポート_Google (29).csv + ★コンバージョンアクションレポート_Google (25).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (20).csv (Aug 1-9, same period) / 【TOMOGO!】Analysis Report (37).xlsx 'Admin Rawbook information' (through Aug 9) / amplitude_daily_20260810.json / July reference: monthly_master.json (all received Aug 10)
July confirmed reference: Admin confirmed 52 (App45+Web7), CPO ¥191,000, total spend (Meta+Google+ASA) ~¥9.93M, Amplitude leading (BK 52, CA 2,368). Source: monthly_master.json + July confirmed values (8/10受領; Booking Date Jul 1-31). Note: the monthly_master 2026-07 node is a 7/29 provisional (51 bookings); this reference uses the full-July confirmed figures (52 bookings, CPO ¥191k).
Period：7月確定 2026/07/01〜07/31 ／ 8月進捗 2026/08/01〜08/09 | Source: monthly_master.json（7月）／Meta+Google+ASA+Admin+Amplitude（8月・8/10受領）
MetricJul confirmed (month)Jul dailyAug (1-9) 9-dayAug dailyDaily pace vs Jul
Confirmed BK (Admin) 521.68 182.00 ▲19%
Total spend ¥9.93M
M+G+ASA		¥320,387 ¥3.14M
M+G+ASA		¥349,078 ▲9%
CPO ¥191,000— ¥174,539— ▼9%
Amplitude BK (leading) 521.68 202.22 ▲32%
Amplitude CA 2,36876.4 53058.9 ▼23%

* Daily pace = (Aug daily / Jul daily - 1). For CPO/spend, down arrow = improvement. Total spend base differs (Jul = M+G+ASA, Aug = M+G) — treat pace as a directional trend.

Daily pace: Aug (1-5) vs July confirmed220176132884402.01.7Bookings/day174.5191.0CPO (k JPY)34.932.0Spend/day (10k JPY)Aug (1-9)Jul confirmed
Index
Source: Meta TOMOGOMETA_日別_パフォーマンスレポート (15).csv / Google ★日別キャンペーンレポート_Google (29).csv + ★コンバージョンアクションレポート_Google (25).csv / ASA 日別キャンペーン(ストアフロント別)レポート_ASA (20).csv (Aug 1-9, same period) / 【TOMOGO!】Analysis Report (37).xlsx 'Admin Rawbook information' (through Aug 9) / amplitude_daily_20260810.json / July reference: monthly_master.json (all received Aug 10)
Data Period: 8月進捗 2026/08/01–08/09（主対象）・8/10速報（当日partial）／ 7月確定リファレンス 2026/07/01–07/31 | Generated: 2026/08/10
Aug 1-9 confirmed bookings (18) from Admin Rawbook information (Booking Date) = SSOT. Amplitude BK (20) is a separate leading indicator. Total ad spend = Meta+Google+ASA (all channels, Aug 1-9 same window; ASA CV = installs). Estimates marked 'Estimate:'.