TOMOGO! Google Search Ads — Data Appendix (JP) 2026/04/27

1. 日別キャンペーンパフォーマンス

キャンペーン: [Search] TOMOGO_General_JP | 広告グループ: ③体験・特化 (Experiences)

日付	IMP	Click	CTR(%)	Cost(¥)	CPC(¥)	上部IS(%)	最上部IS(%)
2026-04-12	2	0	0.0	0	0	100.0	0.0
2026-04-13	20	2	10.0	600	300	88.9	33.3
2026-04-14	26	3	11.5	376	125	100.0	26.3
2026-04-15	52	6	11.5	2,699	450	95.9	44.9
2026-04-16	75	7	9.3	3,041	434	82.8	32.8
2026-04-17	128	8	6.3	3,454	432	93.0	34.0
2026-04-18	148	10	6.8	4,732	473	92.8	28.9
2026-04-19	82	7	8.5	1,644	235	92.3	35.9
2026-04-20	77	6	7.8	2,412	402	85.3	22.1
2026-04-21	106	12	11.3	5,036	420	88.9	31.9
2026-04-22	83	10	12.1	5,066	507	90.2	36.1
2026-04-23	118	4	3.4	938	235	88.0	20.0
2026-04-24	100	5	5.0	864	173	86.8	17.7
2026-04-25	176	5	2.8	4,907	981	89.0	36.7
2026-04-26	139	9	6.5	6,355	706	88.4	36.8
2026-04-27	51	2	3.9	1,453	727	86.5	16.2
合計	1,383	96	6.9	43,577	454	—	—

2. 広告キーワード一覧

キャンペーン: [Search] TOMOGO_General_JP | 広告グループ: ③体験・特化 (Experiences) | 集計期間: 4/12-4/27

キーワード	マッチ	QS	状態	IMP	Click	CTR(%)	Cost(¥)	CPC(¥)
tokyo bar hopping	完全	3	有効	428	30	7.0	11,017	367
tokyo bar tour	フレーズ	4	有効	133	16	12.0	9,404	588
shinjuku bar hopping	完全	3	有効	114	10	8.8	8,917	892
bar hopping tour tokyo	フレーズ	7	有効	323	20	6.2	6,368	318
tokyo nightlife tour	完全	3	有効	156	8	5.1	3,098	387
izakaya tour tokyo	フレーズ	4	有効	42	4	9.5	1,855	464
tokyo night tour	完全	1	制限付き	58	3	5.2	696	232
ueno bar hopping	完全	--	有効	1	1	100.0	427	427
shibuya bar hopping	完全	5	有効	65	2	3.1	343	172
asakusa bar hopping	完全	2	制限付き	12	0	0.0	0	0

3. 検索クエリ全件（105件）

検索語句レポート集計 | 期間: 4/1-4/27（キャンペーン稼働: 4/12以降）

検索語句	IMP	Click	CTR(%)	Cost(¥)	CPC(¥)
shinjuku bar hopping tour	19	4	21.1	4,290	1,073
pub crawl tokyo	80	9	11.3	2,601	289
tokyo pub crawl	138	7	5.1	1,880	269
bar crawl tokyo	44	3	6.8	1,801	600
shinjuku drinking tour	2	1	50.0	1,354	1,354
tokyo bar crawl tour	4	2	50.0	1,023	512
tokyo nightlife tour	5	1	20.0	626	626
bar hopping in tokyo	4	2	50.0	609	305
tokyo bar hopping	11	1	9.1	604	604
izakaya tour tokyo	9	1	11.1	509	509
bar hopping tokyo	24	2	8.3	445	223
bar hopping tour shinjuku	4	1	25.0	444	444
tokyo bar tour	9	1	11.1	404	404
bar hopping shinjuku	17	1	5.9	376	376
tokio pub crawl	2	1	50.0	284	284
bar hopping shibuya	6	1	16.7	234	234
tokyo pub crawl roppongi	1	1	100.0	186	186
night life in tokyo	17	1	5.9	160	160
nightlife in tokyo	16	1	6.3	147	147
tokyo night life	21	1	4.8	79	79
bar hopping in shinjuku	8	1	12.5	57	57
tokyo nightlife	50	0	0.0	0	0
tokyo bar crawl	30	0	0.0	0	0
pub crawl shinjuku	19	0	0.0	0	0
golden gai tour	15	0	0.0	0	0
shibuya pub crawl	13	0	0.0	0	0
tokyo night tour	11	0	0.0	0	0
bar tour tokyo	9	0	0.0	0	0
shinjuku pub crawl	9	0	0.0	0	0
shinjuku bar hopping	8	0	0.0	0	0
tokyo night tours	7	0	0.0	0	0
toranomon hills bar hopping	6	0	0.0	0	0
roppongi bar crawl	6	0	0.0	0	0
tokyo by night tour	5	0	0.0	0	0
shinjuku bar tour	5	0	0.0	0	0
shinjuku bar crawl	5	0	0.0	0	0
shibuya nightlife tour	5	0	0.0	0	0
shibuya bar hopping	5	0	0.0	0	0
pub crawl tokio	5	0	0.0	0	0
nightlife tokyo	5	0	0.0	0	0
nightlife in tokyo japan	5	0	0.0	0	0
drinking tour tokyo	5	0	0.0	0	0
tokyo pub crawl photos	4	0	0.0	0	0
tokyo drinking tour	4	0	0.0	0	0
things to do in tokyo at night	4	0	0.0	0	0
shibuya bar crawl	4	0	0.0	0	0
roppongi pub crawl	4	0	0.0	0	0
pub crawl shibuya	4	0	0.0	0	0
night tour tokyo	4	0	0.0	0	0
night life tokyo	4	0	0.0	0	0
golden gai pub crawl	4	0	0.0	0	0
bar hopping tour tokyo	4	0	0.0	0	0
tokyo pub crawls	3	0	0.0	0	0
tokyo pub crawl reviews	3	0	0.0	0	0
tokyo izakaya tour	3	0	0.0	0	0
tokyo bar hopping tour	3	0	0.0	0	0
tokyo bar hopping night tour in shinjuku	3	0	0.0	0	0
shinjuku nightlife tour	3	0	0.0	0	0
shinjuku izakaya tour	3	0	0.0	0	0
pub crawl roppongi	3	0	0.0	0	0
pub crawl in tokyo	3	0	0.0	0	0
izakaya food tour tokyo	3	0	0.0	0	0
golden gai bar tour	3	0	0.0	0	0
golden gai bar hopping	3	0	0.0	0	0
golden gai bar crawl	3	0	0.0	0	0
best bar hopping tokyo	3	0	0.0	0	0
where to go at night in tokyo	2	0	0.0	0	0
what to do in tokyo at night	2	0	0.0	0	0
tokyo pub crawl prices	2	0	0.0	0	0
tokyo night walking tour	2	0	0.0	0	0
tokyo night foodie tour in shinjuku	2	0	0.0	0	0
tokyo night activities	2	0	0.0	0	0
tokyo japan nightlife	2	0	0.0	0	0
tokyo gay bar tour	2	0	0.0	0	0
shibuya club crawl	2	0	0.0	0	0
shibuya bar hopping tour	2	0	0.0	0	0
night activity in tokyo	2	0	0.0	0	0
japanese nightlife tokyo	2	0	0.0	0	0
japan tokyo nightlife	2	0	0.0	0	0
japan tokyo night life	2	0	0.0	0	0
japan nightlife tokyo	2	0	0.0	0	0
japan bar hopping	2	0	0.0	0	0
izakaya hopping tokyo	2	0	0.0	0	0
bar hopping japan	2	0	0.0	0	0
where to go tokyo at night	1	0	0.0	0	0
where to go out at night in tokyo	1	0	0.0	0	0
what to see in tokyo at night	1	0	0.0	0	0
what to do tokyo at night	1	0	0.0	0	0
tokyo pub crawl shibuya	1	0	0.0	0	0
tokyo crawl	1	0	0.0	0	0
tokyo club crawl	1	0	0.0	0	0
shinjuku izakaya food tour	1	0	0.0	0	0
pubcrawl tokyo	1	0	0.0	0	0
nightlife in japan tokyo	1	0	0.0	0	0
night tours tokyo	1	0	0.0	0	0
night tours in tokyo	1	0	0.0	0	0
night sightseeing in tokyo	1	0	0.0	0	0
night out in tokyo	1	0	0.0	0	0
japan pub crawl	1	0	0.0	0	0
japan night life tokyo	1	0	0.0	0	0
japan bar crawl	1	0	0.0	0	0
best pub crawl tokyo	1	0	0.0	0	0
bar hopping in shibuya	1	0	0.0	0	0
bar crawl shinjuku	1	0	0.0	0	0
asakusa bar hopping	1	0	0.0	0	0
合計（105件）	808	43	5.3	18,113	421