TOMOGO! Google Ads August MTD Detailed Report — 2026/08/17

Cost KPIs (Aug 1-16, vs Jul 1-16)

Conversion-Action KPIs (Aug 1-16, vs Jul 1-16)

CV Action Details (Aug 1-16, vs Jul 1-16)

Per-action CV (Booking / SignUp / View_item) joined by campaign name (source: conversion-action report (20), Aug 1-16). Rate = each-action CV / campaign Click (%). Unit = campaign total Cost / each-action CV. Note: cost cannot be allocated per action, so the unit is a reference figure = row total cost / each-action CV; the same total cost is the denominator for multiple actions (CV = 0 shown as "-").

Checksum: campaign-level action CV totals are Booking 7.0 ✓ / SignUp 35 ✓ / View_item 123 ✓, matching the Google-wide totals (Aug 1-16, conversion-action sheet): Booking 7.0 / SignUp 35 / View_item 123.

Per-action CV (Booking / SignUp / View_item) joined by ad-group name (source: conversion-action report (20), Aug 1-16). Rate = each-action CV / ad-group Click (%). Unit = ad-group total Cost / each-action CV. Note: cost cannot be allocated per action, so the unit cost is a reference figure dividing the ad-group total cost by each per-action CV count — the same total cost is the denominator for multiple actions (CV = 0 shown as "-").

Campaign × Ad Group CV Action Breakdown (Aug 1-16)

Source: conversion-action report (Google), filtered to the cost window (Aug 1-16). CV counts are actual per-action. Unit cost = ad-group Cost / each-action CV (ad-group Cost from ad-group sheet; it is the total ad-group cost, shared across actions). CVR (each CV / clicks) is not computable here because the conversion-action sheet has no click column (left blank).

Note: keyword-grain action totals can be lower than the Google-wide totals (unjoined portions such as P-MAX are not tied to the keyword report). Joined CV: Booking 5.7/7.0 (81.00%), SignUp 19/35 (54.29%), View_item 81/123 (65.85%).

Terms with Conversions × Action Breakdown

Sorted by Cost desc. Terms marked "not joinable" have no row in the search-term report (mainly P-MAX terms), so cost cannot be attached. CV counts are actuals from the conversion-action report.

Note: search-term-grain action totals can be lower than the Google-wide totals (unjoined portions such as P-MAX are not tied to the search-term report). Of 56 CV-bearing terms, 24 could not attach cost (mainly P-MAX). Joined CV: Booking 5.3/7.0 (76.14%), SignUp 19/35 (54.29%), View_item 95/123 (77.24%).

Wasted Terms TOP50 (CV=0, by Cost desc)

Recommended Negative Keywords (limited to last-7-day IMP > 0)

Data Operations

• [Data] All reports unified to Aug 1-16 (August MTD)：All CSVs (cost, CV actions, ad-group, keyword, search-term; received Aug 17, Jul 1 - Aug 16) aggregated uniformly over Aug 1-16. MoM = same-day range Jul 1-16; YoY = N/A (out of data range). Keep exporting at this same grain going forward.
• [Data] DG Obtain DG video-view metrics：The campaign report CSV has no video-view columns, so DG views/view-rate cannot be evaluated. Export a report that includes video-view metrics to assess DG effectiveness.

Demand Generation (DG)

• [DG] Monitor DG efficiency：DG total for Aug 1-16: ¥470,135 cost / 8.0 CV (2 campaigns). Track DG contribution to bookings, sign-ups and CPA daily and decide budget by Booking/SignUp contribution. If view metrics become available, also assess awareness efficiency.

P-MAX Management

• [P-MAX] Performance Evaluation：Review Performance Max-1 (Aug 1-16: ¥238,510 / CV 62.0) cost efficiency and decide budget allocation based on Booking/SignUp contribution.
• [P-MAX] Asset Quality Check：Check P-MAX asset quality scores and replace any "Needs improvement" assets. Prioritize adding creatives highlighting private tour experiences.

Search Term Quality

• [Negative KW] Immediate Negation of Irrelevant Terms：Negate irrelevant terms (food, hotels, jobs, etc.) immediately. Estimated savings: ¥5,754 (7 terms, based on Aug 1-16 actuals).
• [Negative KW] Sync to Shared Negative List：Add negative keywords to the shared negative list (not campaign-level only) to apply across P-MAX, Search, and DG campaigns.

Brand Search Enhancement

• Brand Performance (Aug 1-16)：Booking CV=0.0 + View_item 11.0, total CV 11.0, Cost=¥122,221, CPA=¥11,111. Continue preventing branded-search leakage.
• Brand KW Expansion：Add keyword variations: "TOMOGO app", "TOMOGO tour", "TOMOGO Japan", etc. to capture incremental branded searches.

Stop / Reduce Recommendations

• [Ad Group] ① ブランド動画-LP"private-tours"（[DG] Awareness_US_AU）— CV=0, Cost ¥84,417（8/1〜8/16）. Review keywords, consider pausing.
• [Ad Group] YouTubeインフィード（[DG]YouTube_Contents_Boost）— CV=0, Cost ¥63,607（8/1〜8/16）. Review keywords, consider pausing.

Summary & Next Actions

• August MTD (Aug 1-16) Summary：Ad spend ¥1,804,539（vs Jul 1-16 same-day ▼ -13.6%）、All CV 227.0（campaign sheet）。YoY: N/A（out of data range）。
• CV actions (Aug 1-16)：Booking 7.0（WEB 4.0＋APP 3.0、prev same-day 5.0） / SignUp 35（▼ -16.7%） / View_item 123（▼ -14.0%）。
• Next Actions：(1) Monitor DG efficiency (track bookings/sign-ups/CPA daily) + obtain a video-view metrics report, (2) Reallocate campaign budgets based on Booking/SignUp contribution (incl. P-MAX), (3) Sync negative KWs to shared list, (4) Prevent branded-search leakage.