TOMOGO! Meta Ads Report | August MTD (8/1-16)

1. August MTD Summary (Aug 1 - Aug 16, close 8/16)

Period: 2026-08-01 ~ 2026-08-16 (August MTD, close 8/16, 16 days) | MoM: 2026-07-01 ~ 07-16 (same range)｜MoM base: 2026-07-01 ~ 2026-07-16 (same date-range, 16 days, recomputed from CSV)
Source: TOMOGOMETA_日別_パフォーマンスレポート (16).csv (Meta Ads Manager, exported 2026/08/17, received 2026-08-17)

⚠ MoM / YoY methodology (note)

MoM uses a same date-range comparison (Aug 1-16 vs Jul 1-16, 16 days each). July values are NOT the full month; they are recomputed directly from Jul 1-16 in this CSV(16) (which spans 7/1-8/16). Equal day counts allow a direct, unscaled comparison.

* YoY: the Meta CSV only reaches back to Jul 1, so campaign/demographic YoY is N/A (out of data range) and is not fabricated.

* KPIs below cover booking-acquisition campaigns only, excluding the LE guide recruitment campaign. Install/Registration(CA)/ContentView/Purchase come from the master CSV total columns (= in-app + website, incl. iOS App CV/SKAN); using the combined total prevents double counting.

Period (KPI)

2026-08-01
~ 2026-08-16

16 days, complete

Total Cost

¥3,570,441

Jul same-range ¥3,073,360

vs Jul same-range +16.2%

Total IMP

1,466,097

vs Jul same-range -1.9%

Total Click

29,783

vs Jul same-range +12.9%

CTR

2.03%

Jul 1.77%

CPC

¥120

Jul ¥116

vs Jul same-range +2.9%

CPM

¥2,435

Jul ¥2,057

Install

1,148

CPI ¥3,110（Jul ¥1,921）

vs Jul same-range -28.2%

Registration (CA)

676

CPR ¥5,282（Jul ¥3,524）

vs Jul same-range -22.5%

ContentView

3,003

vs Jul same-range +24.0%

Purchase

CPO ¥297,537

App 10 + Web 2

vs Jul same-range -29.4%

About this report's scope

This is the August MTD edition. Window = 2026-08-01 ~ 08-16 (close 8/16, 16 days), all days treated as final (no provisional/same-day handling).

* MoM = same date-range (Jul 1-16, 16 days). Equal day counts -> direct comparison, no scaling.

* Android Advantage+ ([APP]Android_Advantage+_CP) paused 2026-07-21 (zero afterwards is expected). Chat consultation CP ([APP_Chat]IOS_Advantage+_CP) paused 2026-08-12 (efficiency). iOS-first policy continues.

MoM Comparison (Aug 8/1-16 vs Jul 7/1-16, same date-range)

Current: Aug 1-16 (16 days) / Prior: Jul 1-16 (16 days, same range). Equal day counts -> direct comparison. Unit costs (CPI/CPR/CPC/CTR) are day-count independent. YoY is N/A (out of data range).
Source: TOMOGOMETA_日別_パフォーマンスレポート (16).csv (Meta Ads Manager, exported 2026/08/17, received 2026-08-17)

Metric	Aug (8/1-16)	Jul (7/1-16, same)	Change (MoM)	YoY
Cost	¥3,570,441	¥3,073,360	+16.2%	N/A
IMP	1,466,097	1,493,822	-1.9%	N/A
Click	29,783	26,388	+12.9%	N/A
CTR	2.03%	1.77%	+0.26pt	N/A
CPC	¥120	¥116	+2.9%	N/A
Install	1,148	1,600	-28.2%	N/A
CPI	¥3,110	¥1,921	+61.9%	N/A
Registration (CA)	676	872	-22.5%	N/A
CPR	¥5,282	¥3,524	+49.9%	N/A
ContentView	3,003	2,421	+24.0%	N/A
Purchase	12 (App 10 / Web 2)	17 (App 14 / Web 3)	-29.4%	N/A

Facts (Aug 8/1-16 vs Jul 7/1-16, same date-range)

Over 16 days: Cost ¥3,570,441 (vs Jul same-range +16.2%), Install 1148 (-28.2%), Reg (CA) 676 (-22.5%), Purchase 12 (-29.4%). Daily avg Cost ¥223,153 / Install 71.8 / Reg 42.2.
Unit costs: CPI ¥3,110 (Jul ¥1,921, +61.9%), CPR ¥5,282 (Jul ¥3,524, +49.9%), CTR 2.03% (Jul 1.77%). Same date-range -> direct comparison.
Estimate: cost up but Install/Reg/Purchase down = acquisition efficiency worsening. See CA driver analysis below.

CA (registration) cost driver analysis (same-range, computed from CSV)

Blended CPR: Jul ¥3,524 -> Aug ¥5,282 (+49.9%). By OS (OS-named CPs only): iOS ¥1,375->¥2,648 (reg 489->566); Android ¥3,465->paused (reg 0) (Android Advantage+ paused 2026-07-21).
Key CPs' CPR: dedicated [WEB&APP]CV_Create Account ¥9,324 (reg 125) -> ¥14,514 (reg 83). By-product CA source [APP_Booking]IOS_Advantage+ ¥1,381 (reg 487) -> ¥2,671 (reg 506).
So What: total CA 872->676 (-22.5%). iOS Advantage+ is the cheapest CA source. Blended CPR is driven by budget allocation to non-CA CPs (e.g. Pathways) and the dedicated CP's CPR trend. Track before/after next review.
* OS split covers only OS-named CPs (WEB&APP cross CPs not attributable). CPR = CP spend / registrations (total column; rough). Source: TOMOGOMETA_日別_パフォーマンスレポート (16).csv, registration column (Jul 1-16 / Aug 1-16 same range).

2. August Daily Trend (Aug 1 - 2026-08-16

Daily view: 2026-08-01 ~ 2026-08-16 (August MTD, all days final)
Source: TOMOGOMETA_日別_パフォーマンスレポート (16).csv (Meta Ads Manager, exported 2026/08/17, received 2026-08-17)

* Booking-acquisition campaigns only, excl. LE. August MTD (8/1-16), all days final.

August Daily Data Table

Date	Cost	IMP	Click	CTR	Install	CPI	Reg (CA)	ContentView	Purchase
2026-08-01	¥211,971	104,183	2,239	2.15%	72	¥2,944	52	253	2
2026-08-02	¥250,994	140,024	3,334	2.38%	106	¥2,368	66	282	1
2026-08-03	¥207,496	103,484	2,258	2.18%	61	¥3,402	20	223	4
2026-08-04	¥228,008	94,578	1,956	2.07%	49	¥4,653	32	198	1
2026-08-05	¥244,501	84,767	1,848	2.18%	66	¥3,705	43	171	0
2026-08-06	¥216,877	90,564	1,673	1.85%	81	¥2,677	50	230	0
2026-08-07	¥231,497	86,271	1,791	2.08%	73	¥3,171	49	154	1
2026-08-08	¥242,109	101,311	2,201	2.17%	67	¥3,614	29	195	1
2026-08-09	¥254,086	93,602	2,008	2.15%	60	¥4,235	34	122	0
2026-08-10	¥240,904	90,263	1,771	1.96%	88	¥2,738	44	158	1
2026-08-11	¥181,706	69,930	1,297	1.85%	71	¥2,559	31	131	0
2026-08-12	¥237,092	82,236	1,470	1.79%	75	¥3,161	49	181	1
2026-08-13	¥213,608	83,181	1,324	1.59%	77	¥2,774	44	210	0
2026-08-14	¥204,568	77,224	1,280	1.66%	83	¥2,465	48	186	0
2026-08-15	¥183,835	76,268	1,475	1.93%	47	¥3,911	36	106	0
2026-08-16	¥221,189	88,211	1,858	2.11%	72	¥3,072	49	203	0

3. August Campaign x AdSet (Aug 1 - Aug 16)

Period: 2026-08-01 ~ 2026-08-16 (August MTD, close 8/16, 16 days) | MoM: 2026-07-01 ~ 07-16 (same range)
Source: TOMOGOMETA_日別_パフォーマンスレポート (16).csv (Meta Ads Manager, exported 2026/08/17, received 2026-08-17)

* All campaigns (incl. LE) listed; KPI summary excludes LE (booking only). Total columns = in-app + website (incl. iOS App CV/SKAN). Purchase rows (>0) show App/Web breakdown. Window 8/1-8/16 (August MTD).

Campaign	AdSet	Cost	IMP	Click	CTR	CPC	Install	CPI	ContentView	Reg (CA)	CPR	Purchase	CPO
[APP_Booking]IOS_Advantage+_CP	Purchase_Tour	¥1,351,522	518,889	7,551	1.46%	¥179	924	¥1,463	1,673	506	¥2,671	6 App 6 / Web 0	¥225,254
[WEB&APP]CV_Create Account	[類似]Create Account	¥963,852	342,993	12,917	3.77%	¥75	80	¥12,048	376	69	¥13,969	2 App 0 / Web 2	¥481,926
[Lead]Pathways Pathways	[CTA_Inquire]Advantage+ Lead	¥302,303	60,027	1,414	2.36%	¥214	0	-	0	0	-	0	-
[WEB&APP]CV_Create Account	[類似]Create Account - Images	¥240,833	98,337	801	0.81%	¥301	24	¥10,035	108	14	¥17,202	1 App 1 / Web 0	¥240,833
[WEB&APP] RT_Purchase	[APP]Content View180days ユーザー + Create Accountリスト	¥218,213	159,628	1,394	0.87%	¥157	11	¥19,838	446	18	¥12,123	2 App 2 / Web 0	¥109,106
[WEB&APP]ASC_Booking	Purchase_Local Expert	¥205,658	72,264	344	0.48%	¥598	3	¥68,553	12	1	¥205,658	0	-
[LE募集]セミナー募集_Calendly LE	[EN]IG/FB_一都三県_LE募集	¥198,647	190,050	1,335	0.70%	¥149	0	-	0	0	-	0	-
[LE募集]セミナー募集_Calendly LE	[JP]IG/FB_一都三県_LE募集	¥178,046	86,906	1,475	1.70%	¥121	0	-	0	0	-	0	-
[LE募集]セミナー募集_Calendly LE	[JP]IG/FB_関西(京都/大阪/奈良)_LE募集	¥177,660	80,466	876	1.09%	¥203	0	-	0	0	-	0	-
[LE募集]セミナー募集_Calendly LE	[EN]IG/FB_関西(京都/大阪/奈良)_LE募集	¥164,995	122,172	547	0.45%	¥302	0	-	0	0	-	0	-
[APP_Chat]IOS_Advantage+_CP Chat CP	Start Trial	¥147,320	54,562	601	1.10%	¥245	100	¥1,473	243	60	¥2,455	1 App 1 / Web 0	¥147,320
[SNS]Instagram Follower Acquisition Campaign	【米国】	¥48,459	21,565	1,528	7.09%	¥32	0	-	0	0	-	0	-
[SNS]Instagram Follower Acquisition Campaign	【英国・豪州・加国・愛蘭】	¥48,408	40,461	2,195	5.42%	¥22	3	¥16,136	11	2	¥24,204	0	-
[WEB&APP] RT_Purchase	[APP]IGアカウントエンゲージメントユーザー	¥22,114	82,247	858	1.04%	¥26	3	¥7,371	29	4	¥5,528	0	-
[WEB&APP] RT_Purchase	[リスト]Create Account完了ユーザー	¥21,759	15,124	180	1.19%	¥121	0	-	105	2	¥10,880	0	-
Total (All, incl. LE)		¥4,289,789	1,945,691	34,016	1.75%	¥126	1,148	¥3,737	3,003	676	¥6,346	12	¥357,482
Total (excl. LE = booking only)		¥3,570,441	1,466,097	29,783	2.03%	¥120	1,148	¥3,110	3,003	676	¥5,282	12	¥297,537

4. Package-Tour Ad (Pathways) [Breakdown View]Breakdown

Aug MTD (KPI): 2026-08-01 ~ 2026-08-16 (16 days)
Active window (in this CSV): 2026-08-02 ~ 2026-08-16 (per Meta CSV delivery)
Source: TOMOGOMETA_日別_パフォーマンスレポート (16).csv (Meta Ads Manager, exported 2026/08/17, received 2026-08-17)

Campaign [Lead]Pathways = package-tour messaging. Meta objective = Advantage+ Lead, CTA = 'Inquire'. Aims to drive package-tour inquiries / leads.

* This campaign is included in Meta total cost (Aug 8/1-16 ¥3,570,441). This is a breakdown view of the overall KPI (unlike LE, not excluded). Lead metrics (Inquire) are not populated in this Meta CSV, so omitted.

August MTD (8/1-16)

Cost

¥302,303

IMP

60,027

Click

1,414

CTR

2.36%

CPC

¥214

Install

CPI -

Reg (CA)

CPR -

Purchase

Daily Data (delivery, 8/1-8/16)

* Available metrics only. August MTD (8/1-16), all days final. Estimate: unit costs are unstable with few days.

Date	Cost	IMP	Click	CTR	CPC
2026-08-02	¥22,168	6,897	156	2.26%	¥142
2026-08-03	¥15,834	3,790	110	2.90%	¥144
2026-08-04	¥12,443	1,751	58	3.31%	¥215
2026-08-05	¥27,236	3,933	122	3.10%	¥223
2026-08-06	¥25,488	4,104	114	2.78%	¥224
2026-08-07	¥19,352	3,752	89	2.37%	¥217
2026-08-08	¥16,331	2,629	59	2.24%	¥277
2026-08-09	¥18,330	2,554	62	2.43%	¥296
2026-08-10	¥17,239	3,197	84	2.63%	¥205
2026-08-11	¥19,852	3,653	69	1.89%	¥288
2026-08-12	¥21,061	4,191	96	2.29%	¥219
2026-08-13	¥23,016	4,757	99	2.08%	¥232
2026-08-14	¥19,652	4,532	93	2.05%	¥211
2026-08-15	¥20,208	4,573	89	1.95%	¥227
2026-08-16	¥24,093	5,714	114	2.00%	¥211

5. Chat Ad (in-app chat travel consultation) [Breakdown View]Breakdown

Aug MTD (KPI): 2026-08-01 ~ 2026-08-16 (16 days)
Active window (in this CSV): 2026-07-26 ~ 2026-08-13 (launched Jul 26; per 7/20 subcommittee 'promote chat')
Source: TOMOGOMETA_日別_パフォーマンスレポート (16).csv (Meta Ads Manager, exported 2026/08/17, received 2026-08-17)

Campaign [APP_Chat]IOS_Advantage+_CP = in-app chat travel-consultation messaging. Launched Jul 26; continues per the 7/20 subcommittee ('chat = real-time concierge').

* Measurement mapping: Meta 'Start Trial' = Amplitude 'Send First Consultation Message' (first chat inquiry). This CSV(14) has NO 'Start Trial' values, so the Trial column is n/a (evaluate on the Amplitude basis). This campaign's Registration(CA) is captured below.

* This campaign is included in Meta total cost (Aug 8/1-16 ¥3,570,441) (breakdown view).

August MTD (8/1-16)

Cost

¥147,320

IMP

54,562

Click

601

CTR

1.10%

CPC

¥245

Install

100

CPI ¥1,473

Reg (CA)

CPR ¥2,455

Purchase

Trial (Meta)

n/a

=first chat inquiry (not in this CSV)

Daily Data (delivery, 8/1-8/16)

* Available metrics only. August MTD (8/1-16), all days final. Trial not in this CSV; Reg(CA) shown instead.

Date	Cost	IMP	Click	CTR	CPC	Install	Reg (CA)	Purchase
2026-08-01	¥19,957	7,027	80	1.14%	¥249	11	8	0
2026-08-02	¥22,591	7,790	131	1.68%	¥172	25	16	0
2026-08-03	¥19,809	6,704	69	1.03%	¥287	8	0	1
2026-08-04	¥10,443	3,292	64	1.94%	¥163	8	6	0
2026-08-05	¥10,099	3,650	40	1.10%	¥252	6	5	0
2026-08-06	¥9,451	3,646	57	1.56%	¥166	11	7	0
2026-08-07	¥10,553	3,756	27	0.72%	¥391	8	2	0
2026-08-08	¥9,388	3,775	24	0.64%	¥391	3	0	0
2026-08-09	¥11,359	4,601	39	0.85%	¥291	8	7	0
2026-08-10	¥9,687	4,158	27	0.65%	¥359	4	2	0
2026-08-11	¥9,561	4,276	29	0.68%	¥330	4	4	0
2026-08-12	¥4,422	1,887	14	0.74%	¥316	4	3	0
2026-08-13	¥0	0	0	0.00%	-	0	0	0

6. LE Guide Recruitment Performance [Separate — outside booking totals]LE

Period: 2026-08-01 ~ 2026-08-16 (August MTD, 16 days)
Source: TOMOGOCP-ADset_LE募集日別 (16).csv (Meta Ads Manager, exported 2026/08/17, received 2026-08-17)

This campaign targets Local Expert acquisition, not booking. CV = invitee_meeting_scheduled (Calendly seminar sign-up). Excluded from the main booking-acquisition totals; shown separately here.

Campaign: [LE募集]セミナー募集_Calendly

Open LE recruitment source data (Google Sheet) ↗

Cost

¥719,346

IMP

479,590

Click

4,233

CTR

0.88%

CPC

¥170

Reach

389,445

Seminar Sign-ups (CV)

114

CPA

¥6,310

Daily Trend (Aug 1 - 2026-08-16, full CSV)

* August MTD (8/1-16), all days final.

Date	Cost	IMP	Click	Reach	Seminar CV	CPA
2026-08-01	¥70,093	45,938	405	35,536	9	¥7,788
2026-08-02	¥65,253	44,489	370	34,799	11	¥5,932
2026-08-03	¥59,174	41,765	355	33,647	10	¥5,917
2026-08-04	¥38,462	24,216	218	20,360	1	¥38,462
2026-08-05	¥43,885	28,691	242	23,254	11	¥3,990
2026-08-06	¥35,352	22,226	173	18,083	5	¥7,070
2026-08-07	¥36,413	23,394	213	18,989	6	¥6,069
2026-08-08	¥45,076	28,014	226	22,990	6	¥7,513
2026-08-09	¥43,775	27,954	277	22,876	6	¥7,296
2026-08-10	¥41,620	26,182	249	22,307	7	¥5,946
2026-08-11	¥39,436	25,652	248	21,678	5	¥7,887
2026-08-12	¥40,000	27,661	245	21,439	5	¥8,000
2026-08-13	¥38,763	26,955	202	21,499	6	¥6,460
2026-08-14	¥37,644	26,515	254	22,000	9	¥4,183
2026-08-15	¥38,650	27,749	276	23,085	7	¥5,521
2026-08-16	¥45,750	32,189	280	26,903	10	¥4,575

By AdSet (Aug 1-16 Total)

AdSet	Cost	IMP	Click	CPC	CV	CPA
[JP]IG/FB_一都三県_LE募集	¥178,045	86,905	1,475	¥121	55	¥3,237
[EN]IG/FB_一都三県_LE募集	¥198,646	190,047	1,335	¥149	34	¥5,843
[JP]IG/FB_関西(京都/大阪/奈良)_LE募集	¥177,660	80,466	876	¥203	16	¥11,104
[EN]IG/FB_関西(京都/大阪/奈良)_LE募集	¥164,995	122,172	547	¥302	9	¥18,333

Banner x Copy AB Evaluation (by Ad, Aug 1-16 Total)

* Ad name = banner x copy granularity. Judgment compares CPA (= Cost / seminar CV) against overall average ¥6,310. Green = Win (CV≥3, top CPA) / Red = Lose (CV≥3, bottom CPA). CV<3 = 'low-n'. 5-day window: directional only. Source: TOMOGOCP-ADset_LE募集日別 (16).csv (exported 2026/08/17).

Ad Name (Banner x Copy)	Cost	IMP	Click	CTR	CPC	CV	CPA	Judgment
JP [JP_Banner]LE Ad Set 10	¥147,073	71,743	1,101	1.53%	¥134	42	¥3,502	Win
EN [Banner]LE Ad Set 7	¥184,778	181,470	1,286	0.71%	¥144	33	¥5,599	Win
JP [JP_Banner]LE Ad Set 7	¥42,917	21,129	430	2.04%	¥100	14	¥3,066	Win
JP [JP_Banner]LE Ad Set 12	¥100,612	45,700	516	1.13%	¥195	10	¥10,061	Lose
EN [Banner]LE Ad Set 14-1	¥76,411	59,999	272	0.45%	¥281	7	¥10,916	Lose
JP [JP_Banner]LE Ad Set 13	¥37,964	17,495	204	1.17%	¥186	3	¥12,655	Lose
JP [JP_Banner]LE Ad Set 9	¥17,445	7,447	66	0.89%	¥264	2	¥8,722	low-n
EN [Banner]LE Ad Set 18	¥3,113	1,745	5	0.29%	¥623	1	¥3,113	low-n
EN [Banner]LE Ad Set 19	¥61,076	43,646	217	0.50%	¥281	1	¥61,076	low-n
EN [Banner]LE Ad Set 17-1	¥15,592	10,403	36	0.35%	¥433	1	¥15,592	low-n
JP [JP_Banner]LE Ad Set 11	¥9,694	3,857	34	0.88%	¥285	0	-	low-n
EN [Banner]LE Ad Set 17	¥679	453	4	0.88%	¥170	0	-	low-n
EN [Banner]LE Ad Set 15-1	¥11,916	8,124	22	0.27%	¥542	0	-	low-n
EN [Banner]LE Ad Set 16	¥1,683	966	9	0.93%	¥187	0	-	low-n
EN [Banner]LE Ad Set 14	¥1,470	887	6	0.68%	¥245	0	-	low-n
EN [Banner]LE Ad Set 15	¥6,923	4,526	25	0.55%	¥277	0	-	low-n

AB Findings (ads with CV≥3, Aug 8/1-16)

Winning creatives (best CPA): [JP_Banner]LE Ad Set 7 (CV14, CPA¥3,066), [JP_Banner]LE Ad Set 10 (CV42, CPA¥3,502), [Banner]LE Ad Set 7 (CV33, CPA¥5,599).
Losing creatives (worst CPA): [JP_Banner]LE Ad Set 13 (CV3, CPA¥12,655), [Banner]LE Ad Set 14-1 (CV7, CPA¥10,916), [JP_Banner]LE Ad Set 12 (CV10, CPA¥10,061).
Overall avg CPA = ¥6,310 (Cost ¥719,346 / CV 114). Estimate: 5-day window with small n; treat as directional.

* Demographic (gender x age) CV breakdown is omitted this edition because the August demographic CSV was not received; will be added next edition on receipt.