TOMOGO! Cross-Media Summary

SECTION 1Executive Summary

Data Period：2026-06-01〜2026-06-08（Meta/Google 6/1-6/8、ASA 6/1-6/7）
Source: Meta CSV / Google CSV / ASA CSV

Primary Data Source: Source: Analysis Report (② Daily Report) — GAS v3 reconciled data | Period: 6/1–6/7 (7 days) | Ad spend KPIs below use CSV data (6/1–6/8)

Weekly Bookings (実績)
6
6/1–6/7
WEB 4 + APP 3

Revenue (確定)

¥0.14M

6/1–6/7

GAS reconciled

CPO 実績
¥349,096
6/1–6/7
Ad Cost / Bookings (Analysis Report)

ROAS

6.9%

6/1–6/7

Revenue / Ad Cost

Total Ad Spend (6/1-6/8)

¥2.49M

6/1–6/8

Daily avg ¥311,816 | Source: CSV

Total Installs (CSV)

540

6/1–6/8

Meta 524 + ASA 16

CA/day (アカウント作成)

66.9

6/1–6/7

WEB+APP Create Account

Sessions/day (WEB)

425

6/1–6/7

WEB Sessions from Analysis Report

Daily Performance Dashboard (6/1–6/7)

Source: Analysis Report (② Daily Report) — GAS v3 reconciled data
⚡ = 6/3 Strategy Pivot | Red = 0 booking days | Green = booking days

Period: 2026/06/01–2026/06/07 | Source: Analysis Report (② Daily Report)
Date ▲▼	Day	Ad Cost ▲▼	Sessions ▲▼	ViewHome ▲▼	Install ▲▼	CA合計 ▲▼	CPA ▲▼	Booking ▲▼	CPO ▲▼	Revenue ▲▼	ROAS ▲▼
06-01	月	¥160,386	264	196	87	25	¥6,415	2	¥80,193	¥40,964	25.54%
06-02	火	¥204,117	286	139	78	55	¥3,711	0	-	-	0%
06-03 ⚡	水	¥306,830	456	151	87	55	¥5,579	2	¥153,415	¥44,990	14.66%
06-04	木	¥339,585	427	170	124	65	¥5,224	0	-	-	0%
06-05	金	¥376,967	498	185	118	70	¥5,385	1	¥376,967	¥18,920	5.02%
06-06	土	¥333,596	479	194	125	100	¥3,336	1	¥333,597	¥39,820	11.94%
06-07	日	¥373,095	568	213	144	98	¥3,807	0	-	-	0%
Total (6/1-6/7)		¥2,094,580	2,978	1,248	763	468	-	6	¥349,096	¥144,694	6.9%
Daily avg		¥299,225	425	178	109.0	66.9	-	0.9	-	-	-

⚡ Strategy Pivot: 6/3

Budget x10 (target ¥10–15M/month), NMN-style mass delivery → AI optimization, Private Tour focus, Named search volume as KPI

SECTION 1.5Monthly Trend & Comparison (May vs June Week 1)

May daily avg (5/1–5/31, n=31) vs June W1 daily avg (6/1–6/8, n=8)
Primary: Analysis Report (⑯ 広告媒体別分析) | Secondary: Meta CSV / Google CSV / ASA CSV

Context: Comparing May monthly daily average vs June W1 (6/1–6/8) daily average to evaluate the impact of the 6/3 budget x10 pivot. CPI/CPO increases are expected during the AI learning phase. Use this table to judge whether higher unit costs are within acceptable range.

May vs June — Analysis Report Data (⑯ 広告媒体別分析)

May (2026/05, 31 days full) vs June (2026/06, 7 days so far). Monthly projection = 7-day value × 30/7.
Source: Analysis Report (⑯ 広告媒体別分析) — GAS v3 reconciled data

6月 is 7-day partial. Monthly projection is reference only. Source: Analysis Report (GAS v3 reconciled data)
Metric ▲▼	5月 (31 days) ▲▼	6月 (7 days) ▲▼	6月 monthly proj. ▲▼	MoM (7-day) ▲▼
Total Cost	¥3,886,210	¥2,094,580	(¥8,976,772 推定)	-46.1%
IMP	1,733,318	1,343,476	(5,757,754 推定)	-22.5%
Clicks	53,974	19,223	(82,384 推定)	-64.4%
App Install	1,497	460	(1,971 推定)	-69.3%
Booking (実績)	78	19	(81 推定)	-75.6%
CPO	¥49,823	¥110,241		+121.3%

* June shows 7-day data. Monthly projection is for reference only. Source: Analysis Report (GAS v3 reconciled data)

CSV-Based Daily Average Comparison (supplementary)

May avg = total ÷ 31 days. June avg = total ÷ 8 days. Color: cost=gray(neutral), install/booking=green(up)/red(down), CPI/CPO=orange(up=watch)/green(down=good). Source: Meta/Google/ASA CSV
KPI ▲▼	May avg (daily) ▲▼	June W1 (daily) ▲▼	Change ▲▼	Assessment ▲▼
Total Cost/day	¥122,774	¥311,816	+154.0%	Neutral
Total IMP/day	53,141	188,768	+255.2%	Increased
Meta Install/day	48	65	+35.8%	Increased
ASA Install/day	2	2	-17.3%	Decreased
Google CV/day	1	2	+24.8%	Increased
Google Booking/day	0	0	+158.3%	Increased
Total Booking/day	0	0	-35.4%	Decreased
CPI (Meta)	¥1,758	¥2,358	+34.1%	Watch (Learning)
CPO (Total)	¥317,167	¥1,247,266	+293.3%	Watch (Learning)

SECTION 2Media Performance Comparison

Data Period：2026-06-01〜2026-06-08（Meta/Google 6/1-6/8、ASA 6/1-6/7）
Source: Meta CSV / Google CSV / ASA CSV

Budget Allocation

Meta 49.5%

Google 48.8%

ASA 1.7%

Meta Ads ¥1,235,874

Google Ads ¥1,217,260

ASA ¥41,399

Period：2026-06-01〜2026-06-08 | Source: Meta CSV / Google CSV / ASA CSV
Media ▲▼	Share ▲▼	Cost ▲▼	IMP ▲▼	Click ▲▼	CTR ▲▼	CPC ▲▼	Install/CV ▲▼	CPI/CPA ▲▼	Assessment
Meta	49.5%	¥1,235,874	732,539	20,361	2.78%	¥60	524	¥2,358	Best Install Efficiency
Google	48.8%	¥1,217,260	772,161	4,267	0.55%	¥285	19 BK 2	¥64,066	Search+Awareness
ASA	1.7%	¥41,399	5,444	78	1.43%	¥530	16	¥2,587	CV=Install only
Total	100%	¥2,494,533	1,510,144	24,706	1.64%	-	540 +Google CV 19	-

SECTION 3Media Highlights

Data Period：2026-06-01〜2026-06-08

Meta Install 524pcs (CPI ¥2,358)

Install 524pcs (CPI ¥2,358) — Main install volume driver
6/2: Carousel × Lookalike test started
6/5: Placement expanded IG → IG+FB+Threads

View Meta Report →

Google CV 19pcs (Booking 2pcs)

6/1: YouTube x5 budget increase (¥50,000/day)
6/2: P-MAX added + AI MAX introduced
Brand video distribution started 6/2

View Google Report →

ASA Install 16pcs (CPI ¥2,587)

CPI ¥2,587 — 16 installs 6/1-6/7
ASA CV = Install. No booking tracking via ASA.

View ASA Report →

Analysis Additional Analysis (Amplitude + Strategy Pivot)

Amplitude booking funnel, daily trends, platform breakdown
Channel attribution analysis

View Additional Analysis →

SECTION 4Analysis A: Strategy Pivot Before/After (6/3)

Pre-pivot: 6/1–6/2 (2 days avg) vs Post-pivot: 6/3–6/8 (6 days avg)
Source: Meta CSV / Google CSV / ASA CSV

⚡ 6/3 Strategy Pivot

Budget x10 (target ¥10–15M/month), NMN-style mass delivery → AI optimization, Private Tour focus, Named search volume as KPI

Daily average comparison. Pre: 6/1-6/2 (n=2). Post: 6/3-6/8 (n=6). Source: Meta/Google/ASA CSV
Metric ▲▼	Pre-Pivot (6/1-6/2) ▲▼	Post-Pivot (6/3-6/8) ▲▼	Change ▲▼
Total Cost (daily avg)	¥182,224	¥355,014	+94.8%
Total IMP (daily avg)	90,921	221,383	+143.5%
Total Click (daily avg)	1,382	3,657	+164.6%
Meta Install (daily avg)	44	72	+62.9%
ASA Install (daily avg)	3	1	-44.4%
Total Install (daily avg)	47	74	+56.1%

* Google CV breakdown by day not available in campaign CSV; install metrics derived from Meta+ASA daily data.

SECTION 5Analysis B: Placement Expansion (6/5–)

Pre-expansion: 6/1–6/4 (IG only, daily avg) vs Post-expansion: 6/5–6/8 (IG+FB+Threads, daily avg)
Source: Meta Placement CSV

Context: Until 6/4: Meta campaigns delivered on Instagram only. From 6/5: Expanded to Instagram + Facebook + Threads to increase reach.

Daily avg cost and impressions by platform. Pre: 6/1-6/4, Post: 6/5-6/8.
Platform ▲▼	Cost Pre ▲▼	Cost Post ▲▼	Cost Δ ▲▼	IMP Pre ▲▼	IMP Post ▲▼	IMP Δ ▲▼
Instagram	¥54,171	¥43,779	-19.2%	31,695	25,021	-21.1%
Facebook	¥10,182	¥68,441	+572.1%	6,689	40,462	+504.9%
Threads	¥0	¥1,106	N/A	0	1,228	N/A
Audience Network	¥0	¥0	N/A	0	0	N/A
Other	¥52,955	¥78,547	+48.3%	25,668	52,458	+104.4%

SECTION 6Campaign Change Log (6/1–6/8)

Source: Notion Ad Change Log DB

Date	Media	Change
6/1	Google	YouTube budget x5 (¥50,000/day)
6/2	Google	P-MAX added, AI MAX introduced
6/2	Google	Brand video distribution started
6/2	Meta	Carousel × Lookalike test launched (Sunagawa)
6/3	All	Strategy Pivot MTG — budget x10 decided (¥10-15M/month)
6/5	Meta	All campaigns placement expanded (IG→IG+FB+Threads)

SECTION 7Tuning Proposals

Based on all data sections above

Critical

1. Monitor post-pivot spend acceleration

Budget x10 from 6/3. Track daily CPI/CPO vs baseline immediately. Set weekly spend cap alerts to avoid overspend during AI learning phase.

Impact: Prevent runaway spend, ensure ROI visibility

High

2. Evaluate placement expansion results

6/5 expansion to FB+Threads. Compare CPI and CTR between IG-only and expanded placements after 7-day learning period. Pause underperforming placements.

Impact: Optimize placement mix for best CPI

Medium

3. Named search KPI tracking setup

Post-pivot KPI = branded search volume. Set up Google Search Console + Google Trends tracking for 'TOMOGO' brand queries. Baseline measurement before large-scale brand push.

Impact: Measure brand awareness lift from strategy pivot

SECTION 8Report Links

M

Meta Ads Report

Install/Purchase details

G

Google Ads Report

Search + YouTube + P-MAX

A

ASA Report

Apple Search Ads details

+

Additional Analysis

Amplitude analysis