TOMOGO! Booking FlashLast 7 days

Period 2026-09-18 – 2026-09-24 (last 7 days) / Admin booking data + Amplitude attributes. Flash for MTG. See monthly report for detail.
10
7d Bookings
9/1
App / Web
1/6/3
Completed/Reserved/CXL
¥205,304
Sales(booked) / Completed ¥19,404
¥42,656
CPO(7d, actual)
3/10
Repeat
Daily Trend

Daily Bookings (App / Web)

Last 7 days of bookings. Number = daily total.
009/18009/1909/20 App:4409/2009/21 App:2209/2109/22 App:209/22 Web:1309/2209/23 App:1109/23009/24AppWeb
DateAppWebTotalAd CostCPO(actual)
09/18000¥62,943—
09/19000¥64,931—
09/20404¥71,187¥17,797
09/21202¥68,231¥34,116
09/22213¥82,264¥27,421
09/23101¥77,001¥77,001
09/24000——
Booker & Booking Tendency (Admin, 100%)

Traffic Channel (App / Web)

Breakdown of booking route.
ValueBookingsShare (bar)
App9
90%
Web1
10%

New / Repeat

First booking vs. repeat.
ValueBookingsShare (bar)
First Booking7
70%
Repeat Booking3
30%

Party Composition (Solo/Couple/Group/Family)

Companion type (classified from Adult/Child/Infant).
ValueBookingsShare (bar)
Couple/Pair5
50%
Solo3
30%
Group(3+)2
20%

Gender / Age Band

Admin attributes (low fill, includes Unknown).
Gender
ValueBookingsShare (bar)
Male6
60%
Female4
40%
Age Band
ValuenShare (bar)
Unknown8
80%
35-442
20%

Lead Time A (Booking→Tour date)

Days from booking to tour date (last-minute-ness).
ValueBookingsShare (bar)
2-3d4.0
40%
4-7d1.0
10%
8-14d4.0
40%
31d+1.0
10%

Lead Time B (Signup→Booking)

Days from signup to booking.
ValueBookingsShare (bar)
Same day2.0
20%
1-7d5.0
50%
8-30d2.0
20%
31-90d1.0
10%
Tour Tendency (Amplitude, captured)

Tour Category (Amplitude, captured)

Themes of tours booked in the 7-day window. Captured only, n=18.
ValuenShare (bar)
Walking Tours6
33%
Hidden Gems5
28%
History & Culture4
22%
Food & Drinks2
11%
(none)1
6%

Tour Area (Amplitude, captured)

Areas of tours booked in the 7-day window. Captured only, n=11.
ValuenShare (bar)
Osaka3
27%
Tokyo2
18%
(none)1
9%
Asakusa Tokyo1
9%
Nara1
9%
Shinjuku Tokyo1
9%
Taito Tokyo1
9%
Tokyo Tokyo1
9%
By Ad Media (supply-side, 7d)
Ad Cost ¥426,557 / CPO(actual) ¥42,656 / Booking CV (platform) 5 (Google: Complete Booking only, ASA excluded) vs actual bookings 10. See monthly report for detail.

Cost by Media

MediaAmountShare
Facebook Ads¥328,281
77%
Google Ads¥98,276
23%

Booking CV by Media (platform)

MediaValueShare
Facebook Ads5
100%

Booking details (last 7 days / 10)

Tour booking details (tour date, pax breakdown, unit price) + user attributes (initial acquisition, AppsFlyer install source). Attributes are Amplitude-captured (CB / tracking outage 8/17-28 via AB substitute). Captured 7/10. ↔ Scroll horizontally for all fields.
Booking dateTour dateApp/WebProductPax(A/C/I)StatusF/RSales(Total)Acquisition(initial)AppsFlyer(install)Captureduid
2026-09-202026-09-21AppPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide1/0/0CancelledFirst Booking15345Not capturedNot capturedNot captured39951
2026-09-202026-09-22AppPrivate Tokyo Walking Tour: Asakusa Temples & Traditions1/0/0CancelledRepeat Booking17050Not capturedNot capturedNot captured39951
2026-09-202026-09-30AppPrivate Tokyo Walking Tour: Asakusa Temples & Traditions2/0/0ReservedFirst Booking21560(none) / (none) / (none)(none) / (none)Captured40146
2026-09-202026-09-21AppPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide2/0/0CancelledFirst Booking19404Not capturedNot capturedNot captured40150
2026-09-212026-09-24AppNara Walking Tour: From Sacred Temples to Bowing Deer2/0/0ReservedRepeat Booking21560(none) / (none) / (none)(none) / (none)Captured40146
2026-09-212026-09-23AppCastle Views and Merchant Tales: Osaka History Walk2/0/0CompletedRepeat Booking19404(none) / (none) / (none)(none) / (none)Captured40146
2026-09-222026-11-03WebPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide1/0/0ReservedFirst Booking17050TOMOGO! GUEST AND TOUR LEADERS / email / 3cc7970347-Spring_Campaign_Email_6_COPY_01(none) / (none)Captured38610
2026-09-222026-10-05AppTokyo Private Full Day Tour3/0/0ReservedFirst Booking49500(none) / (none) / (none)(none) / (none)Captured39797
2026-09-222026-10-06AppTokyo Private Full Day Tour3/0/0ReservedFirst Booking49500(none) / (none) / (none)organic / (none)Captured40127
2026-09-232026-10-06AppSecret Tokyo: Our Tour Leaders' Exclusive List in Local Neighborhoods2/0/0ReservedFirst Booking26730(none) / (none) / (none)(none) / (none)Captured39793
→ Open monthly Booking-User Tendency report
Flash 2026-09-24. Generated: gen_flash.py