TOMOGO! Booking-User Tendency Report（Sep 2026）

Period all bookings in Sep 2026 (2026-09-01–2026-09-30) / Source: Admin=[Admin Raw] book information(#44), Amp=Amplitude(643614) / Purpose: visualize & monitor booking-user tendencies (no interpretation, data only)
38
Total Bookings
24/14
App / Web
10/24/4
Completed/Reserved/CXL
¥838,002
Sales (booked, excl. CXL)
¥202,609
Confirmed (completed)
¥24,647
AOV (booked)
1.8
Avg Pax
9/38
Repeat
¥1,548,106
Ad Cost
¥40,740
CPO(actual)
54%
ROAS(confirmed)
Bookings this month (Sep 2026 / 38)
All bookings this month with full attributes (utm / initial_utm / AppsFlyer). Attributes shown for captured only.
↕ Scroll table vertically/horizontally (38)
DateApp/WebProductPaxStatusF/RNetValueuser_idutminitial_utmAppsFlyerCaptured
2026-09-01WebTurn the Pages of Jimbocho: Tokyo’s Book Town2CompletedFirst Booking570639595Not capturedNot capturedNot capturedNot captured
2026-09-01AppFlavors of Osaka: A Japanese Street Food Adventure2CompletedFirst Booking929839604(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-02WebKyoto Full Day Private Tour2ReservedFirst Booking2125838756(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-09-02AppBamboo, River & Old Kyoto: Arashiyama Walking Tour1ReservedFirst Booking423825801(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-03AppMonzen-Nakacho: Tokyo's Locals' Favorite1CompletedFirst Booking188438209(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-03AppPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide1CompletedFirst Booking137539687(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-03WebTokyo Park and Backstreets Walking Tour2ReservedFirst Booking156539700(none) / (none) / (none)ig / social / (none)(none) / (none)Captured
2026-09-03WebTokyo Private Full Day Tour2ReservedFirst Booking2125832205(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-09-03AppPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide1CompletedFirst Booking587539293(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-04AppFlavors of Osaka: A Japanese Street Food Adventure1CompletedFirst Booking767133041(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-09-04WebPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide2ReservedFirst Booking570639723(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-05WebExplore Tokyo’s Largest Flea Market2ReservedRepeat Booking570639723(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-06AppPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide4CompletedFirst Booking856037990(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-07AppYanaka Walking Tour: Temples & Old Tokyo Charm3ReservedFirst Booking972036418(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-09AppTokyo Private Full Day Tour1CancelledFirst Booking-139439827(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-09AppTurn the Pages of Jimbocho: Tokyo’s Book Town1ReservedRepeat Booking-26239827(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-09AppTokyo Private Full Day Tour1ReservedRepeat Booking380639827(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-10WebNakano Treasures: Pop Culture & Hidden Gems1CompletedFirst Booking587539860(none) / (none) / (none)meta / paid_social / conversion_us_similar_create_account(none) / (none)Captured
2026-09-12WebShibuya Backstreets and Local Spots Tour2CompletedFirst Booking570639943Not capturedNot capturedNot capturedNot captured
2026-09-12WebPrivate Tokyo Walking Tour: Asakusa Temples & Traditions2ReservedFirst Booking570629597Not capturedNot capturedNot capturedNot captured
2026-09-13AppTokyo’s Vegan Scene - A Plant-Based Adventure2ReservedFirst Booking1379839135(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-14AppAkihabara: The Anime & Entertainment Center2ReservedFirst Booking570639960(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-09-14WebKyoto Full Day Private Tour2ReservedRepeat Booking1225839723(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-14AppPrivate Tokyo Walking Tour: Asakusa Temples & Traditions2ReservedFirst Booking570640014(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-15WebPrivate Tokyo Walking Tour: Asakusa Temples & Traditions1ReservedFirst Booking423840005(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-16WebOsaka Walking Tour: Main Attractions & Hidden Gems2ReservedRepeat Booking1020639723(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-16AppPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide1ReservedFirst Booking137540051(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-17WebRetro Osaka: Shinsekai, Tsutenkaku & Showa Vibes2ReservedRepeat Booking1020639723(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-20AppPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide2CancelledFirst Booking813540150Not capturedNot capturedNot capturedNot captured
2026-09-20AppPrivate Tokyo Walking Tour: Asakusa Temples & Traditions2ReservedFirst Booking570640146(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-20AppPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide1CancelledFirst Booking-26239951Not capturedNot capturedNot capturedNot captured
2026-09-20AppPrivate Tokyo Walking Tour: Asakusa Temples & Traditions1CancelledRepeat Booking-67539951Not capturedNot capturedNot capturedNot captured
2026-09-21AppNara Walking Tour: From Sacred Temples to Bowing Deer2ReservedRepeat Booking1020640146(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-21AppCastle Views and Merchant Tales: Osaka History Walk2CompletedRepeat Booking813540146(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-22AppTokyo Private Full Day Tour3ReservedFirst Booking1754040127(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-09-22WebPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide1ReservedFirst Booking587538610(none) / (none) / (none)TOMOGO! GUEST AND TOUR LEADERS / email / 3cc7970347-Spring_Campaign_Email_6_COPY_01(none) / (none)Captured
2026-09-22AppTokyo Private Full Day Tour3ReservedFirst Booking2654039797(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-09-23AppSecret Tokyo: Our Tour Leaders' Exclusive List in Local Neighborhoods2ReservedFirst Booking1067239793(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
📈 Monthly Trend (Overview)

Monthly Bookings (12 mo, by App / Web)

Monthly trend of Admin booking data (100% of bookings). Per-metric monthly trends are under each Ⅰ section's monthly-trend toggle.
Oct App:39Oct Web:1150OctNov App:86Nov Web:21107NovDec App:83Dec Web:891DecJan App:63Jan Web:1477JanFeb App:71Feb Web:1586FebMar App:78Mar Web:26104MarApr App:48Apr Web:452AprMay App:27May Web:734MayJun App:23Jun Web:1134JunJul App:45Jul Web:752JulAug App:45Aug Web:651AugSep App:24Sep Web:1438SepAppWeb
Ⅰ. Core Tendencies (Admin, 100% of bookings)

Ⅰ-1. Traffic Channel (App / Web)

Breakdown of booking route. Admin booking data, applied to all bookings.
ValueBookingsShare (bar)
App24
63%
Web14
37%
Show weekly trend09/06 App:709/06 Web:609/0609/13 App:509/13 Web:309/1309/20 App:709/20 Web:409/2009/27 App:509/27 Web:109/27AppWeb
Show monthly trend (12 mo)Oct App:39Oct Web:1150OctNov App:86Nov Web:21107NovDec App:83Dec Web:891DecJan App:63Jan Web:1477JanFeb App:71Feb Web:1586FebMar App:78Mar Web:26104MarApr App:48Apr Web:452AprMay App:27May Web:734MayJun App:23Jun Web:1134JunJul App:45Jul Web:752JulAug App:45Aug Web:651AugSep App:24Sep Web:1438SepAppWeb

Ⅰ-2. Top Tours (Top 10)

Most-booked products. Admin booking data.
ValueBookingsShare (bar)
Private Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide8
21%
Tokyo Private Full Day Tour5
13%
Private Tokyo Walking Tour: Asakusa Temples & Traditions5
13%
Turn the Pages of Jimbocho: Tokyo’s Book Town2
5%
Flavors of Osaka: A Japanese Street Food Adventure2
5%
Kyoto Full Day Private Tour2
5%
Bamboo, River & Old Kyoto: Arashiyama Walking Tour1
3%
Monzen-Nakacho: Tokyo's Locals' Favorite1
3%
Tokyo Park and Backstreets Walking Tour1
3%
Explore Tokyo’s Largest Flea Market1
3%
Other10
26%

Ⅰ-3. Party Composition (Solo/Couple/Group/Family)

Companion type per booking. Classified from Adult/Child/Infant counts.
ValueBookingsShare (bar)
Couple/Pair20
53%
Solo14
37%
Group(3+)3
8%
Family(w/kids)1
3%
Show weekly trend09/06 Couple/Pair:709/06 Family(w/kids):109/06 Solo:509/0609/13 Couple/Pair:309/13 Group(3+):109/13 Solo:409/1309/20 Couple/Pair:709/20 Solo:409/2009/27 Couple/Pair:309/27 Group(3+):209/27 Solo:109/27Couple/PairFamily(w/kids)Group(3+)Solo
Show monthly trend (12 mo)Oct Couple/Pair:12Oct Group(3+):9Oct Solo:2950OctNov Couple/Pair:33Nov Family(w/kids):2Nov Group(3+):3Nov Solo:69107NovDec Couple/Pair:28Dec Family(w/kids):2Dec Group(3+):3Dec Solo:5891DecJan Couple/Pair:25Jan Family(w/kids):3Jan Group(3+):5Jan Solo:4477JanFeb Couple/Pair:43Feb Family(w/kids):8Feb Group(3+):9Feb Solo:2686FebMar Couple/Pair:39Mar Family(w/kids):17Mar Group(3+):20Mar Solo:28104MarApr Couple/Pair:27Apr Family(w/kids):5Apr Group(3+):4Apr Solo:1652AprMay Couple/Pair:15May Family(w/kids):5May Group(3+):5May Solo:934MayJun Couple/Pair:11Jun Family(w/kids):9Jun Group(3+):2Jun Solo:1234JunJul Couple/Pair:11Jul Family(w/kids):9Jul Group(3+):4Jul Solo:2852JulAug Couple/Pair:19Aug Family(w/kids):4Aug Group(3+):11Aug Solo:1751AugSep Couple/Pair:20Sep Family(w/kids):1Sep Group(3+):3Sep Solo:1438SepCouple/PairFamily(w/kids)Group(3+)Solo

Ⅰ-4. Lead Time (2 types)

A = days from booking to tour date (last-minute-ness). B = days from signup to booking. Both Admin.
A. Lead Time (Booking → Tour date)
ValueBookingsShare (bar)
2-3d7.0
18%
4-7d6.0
16%
8-14d6.0
16%
15-30d6.0
16%
31d+13.0
34%
B. Days from Signup → Booking
ValueBookingsShare (bar)
Same day14
37%
1-7d8
21%
8-30d9
24%
31-90d4
11%
91-180d1
3%
181d+2
5%

Ⅰ-5. Booking Weekday

Distribution of weekdays bookings occur.
ValueBookingsShare (bar)
Mon6
16%
Tue6
16%
Wed8
21%
Thu7
18%
Fri2
5%
Sat3
8%
Sun6
16%
Show weekly trend09/06 Other:209/06 Sat:109/06 Sun:109/06 Thu:509/06 Tue:209/06 Wed:209/0609/13 Mon:109/13 Sat:209/13 Sun:109/13 Thu:109/13 Wed:309/1309/20 Mon:309/20 Sun:409/20 Thu:109/20 Tue:109/20 Wed:209/2009/27 Mon:209/27 Tue:309/27 Wed:109/27MonOtherSatSunThuTueWed
Show monthly trend (12 mo)Oct Mon:11Oct Other:6Oct Sat:9Oct Sun:4Oct Thu:6Oct Tue:7Oct Wed:750OctNov Mon:13Nov Other:15Nov Sat:13Nov Sun:21Nov Thu:17Nov Tue:15Nov Wed:13107NovDec Mon:17Dec Other:12Dec Sat:9Dec Sun:12Dec Thu:9Dec Tue:10Dec Wed:2291DecJan Mon:14Jan Other:14Jan Sat:14Jan Sun:6Jan Thu:14Jan Tue:6Jan Wed:977JanFeb Mon:16Feb Other:12Feb Sat:10Feb Sun:19Feb Thu:9Feb Tue:7Feb Wed:1386FebMar Mon:18Mar Other:12Mar Sat:12Mar Sun:18Mar Thu:11Mar Tue:17Mar Wed:16104MarApr Mon:11Apr Other:10Apr Sat:5Apr Sun:3Apr Thu:13Apr Tue:3Apr Wed:752AprMay Mon:7May Other:6May Sat:5May Sun:6May Thu:2May Tue:5May Wed:334MayJun Mon:13Jun Other:6Jun Sat:2Jun Sun:2Jun Thu:1Jun Tue:5Jun Wed:534JunJul Mon:5Jul Other:9Jul Sat:2Jul Sun:11Jul Thu:6Jul Tue:2Jul Wed:1752JulAug Mon:11Aug Other:4Aug Sat:10Aug Sun:7Aug Thu:4Aug Tue:7Aug Wed:851AugSep Mon:6Sep Other:2Sep Sat:3Sep Sun:6Sep Thu:7Sep Tue:6Sep Wed:838SepMonOtherSatSunThuTueWed

Ⅰ-6. New / Repeat

First booking vs. repeat booking.
ValueBookingsShare (bar)
First Booking29
76%
Repeat Booking9
24%
Show weekly trend09/06 First Booking:1209/06 Repeat Booking:109/0609/13 First Booking:609/13 Repeat Booking:209/1309/20 First Booking:709/20 Repeat Booking:409/2009/27 First Booking:409/27 Repeat Booking:209/27First BookingRepeat Booking
Show monthly trend (12 mo)Oct First Booking:37Oct Repeat Booking:1350OctNov First Booking:74Nov Repeat Booking:33107NovDec First Booking:54Dec Repeat Booking:3791DecJan First Booking:48Jan Repeat Booking:2977JanFeb First Booking:58Feb Repeat Booking:2886FebMar First Booking:76Mar Repeat Booking:28104MarApr First Booking:37Apr Repeat Booking:1552AprMay First Booking:28May Repeat Booking:634MayJun First Booking:27Jun Repeat Booking:734JunJul First Booking:38Jul Repeat Booking:1452JulAug First Booking:38Aug Repeat Booking:1351AugSep First Booking:29Sep Repeat Booking:938SepFirst BookingRepeat Booking

Ⅰ-7. Value Band (Total Value)

Gross amount (Total Value) band per booking (all bookings).
ValueBookingsShare (bar)
¥10,001-30,00030
79%
¥30,001+8
21%

Ⅰ-8. Gender / Age Band

Admin attributes. Gender/age have low fill rate and include Unknown.
Gender
ValueBookingsShare (bar)
Female15
39%
Male13
34%
Unknown10
26%
Age Band
ValueBookingsShare (bar)
Unknown35
92%
35-442
5%
25-341
3%
Ⅱ. Booker Profile / Tour Tendency (Amplitude, captured)

Ⅱ-9. Language (pending)

Country is now covered in Ⅱ-12c (Amplitude gp:last_known_country, IP-geo). Language is still (none) on server-measured booking events; re-acquisition via the enriched join is planned for the next iteration. Device is proxied by Admin (App/Web = Ⅰ-1).

Ⅱ-12a. Tour Category

Themes of booked tours (Amplitude Complete Booking, captured). A booking can have multiple categories, so counts exceed booking volume.
ValueThis moShare (bar)Aug
Walking Tours18
25%
9▲
Hidden Gems17
24%
17→
Food & Drinks10
14%
9▲
(none)9
12%
4▲
History & Culture9
12%
8▲
Nature & Outdoors3
4%
2▲
Pop Culture3
4%
1▲
Shopping3
4%
6▼

Ⅱ-12b. Tour Area

Areas of booked tours (Amplitude Complete Booking, captured).
ValueThis moShare (bar)Aug
Tokyo13
25%
11▲
(none)9
18%
4▲
Osaka7
14%
2▲
Shinjuku Tokyo7
14%
4▲
Asakusa Tokyo3
6%
2▲
Kyoto3
6%
4▼
Chiyoda Tokyo2
4%
1▲
Taito Tokyo2
4%
3▼
Musashino Tokyo1
2%
0▲
Nara1
2%
0▲

Ⅱ-12c. Booker Country (IP-geo, captured)

Booker country (Amplitude gp:last_known_country = IP-geo viewing location, not nationality; Complete Booking captured). Booking SSOT is Admin. (none) = IP-geo not captured.
ValueThis moShare (bar)Aug
(none)17
33%
15▲
Australia11
22%
4▲
Japan10
20%
3▲
United States9
18%
16▼
Spain3
6%
0▲
Switzerland1
2%
0▲
Ⅲ. Pre-booking Behavior (Amplitude, captured)

Ⅲ-13. Pre-booking Funnel (Tour Detail view → Tap Booking → Complete Booking)

Users and conversion at each in-app step leading to booking (this month, overall).
StepUsersPass-through (bar)
Tour Detail view4,388
Tap Booking377
(8.6% of prev)
Complete Booking51
(13.5% of prev)
Overall conversion 1.2% (Tour Detail view → Complete Booking)

Ⅲ-14. Pre-booking Engagement (avg views/search/favorites per booker)

Avg times each booker viewed details, searched, and favorited this month. With MoM.
MetricSepCount (bar)Aug
Tour Detail 閲覧 / 人7.27
3.65▲
検索 / 人 (Search)7.88
4.68▲
お気に入り / 人 (Favorite)2.0
2.58▼
Ⅳ. Acquisition Media (Amplitude, captured only / not-captured out of base)

Ⅳ-16. utm (source / medium / campaign) / at booking

Last-touch utm at booking time (joined).(Complete Booking captured only; AB substitute excluded, no booking-time utm) n=32 / out of base 6
ValueBookingsShare (bar)
(none) / (none) / (none)32
100%

Ⅳ-17. initial_utm (source / medium / campaign) / acquisition

utm at first touch (joined).(captured: CB + AB substitute) n=32 / out of base 6
ValueBookingsShare (bar)
(none) / (none) / (none)29
91%
ig / social / (none)1
3%
meta / paid_social / conversion_us_similar_create_account1
3%
TOMOGO! GUEST AND TOUR LEADERS / email / 3cc7970347-Spring_Campaign_Email_6_COPY_011
3%

Ⅳ-18. AppsFlyer (media source / campaign) / install source

App install source (joined).(captured: CB + AB substitute) n=32 / out of base 6
ValueBookingsShare (bar)
(none) / (none)27
84%
organic / (none)5
16%
Ⅴ. By Ad Media (supply-side, actual ad numbers)
⚠️ Platform-measured Booking CV (16) ≠ actual bookings (38, Admin). Read CPO primarily on an actual-booking basis. Google: only Complete Booking actions extracted (View_item/sign_up etc. excluded → Google bookings = 2). FB = purchase CV. ASA CV = Install (not booking). Total cost may exclude Google P-MAX. Source: ad_raw / cv_raw(Google) / _daily_data.

Ⅴ-1. By Media Overview (Cost / Delivery / Efficiency)

Key metrics by media (ServiceName). Booking CV/CPO are platform-measured (ASA CV=Install so Booking CV=0). For Google, values are isolated from cv_raw(Google) ConversionTypeName: Booking CV=Complete Booking / Install=first_open & Install-type (reinstall excluded) / Registrations=sign_up (ad_raw Google shows 0). CPI=Cost/Install, CPA-Reg=Cost/Registrations. Actual-booking SSOT is Admin.
MediaCostIMPClickCTRCPCInstallCPIRegist.CPA-RegBooking CVCPOROAS
Facebook Ads¥1,283,434528,20033,6206.4%¥38454¥2,827277¥4,63314¥91,6740.0%
Google Ads¥260,74028,6615561.9%¥4694¥65,1851¥260,7402¥130,37012.9%
Apple Search Ads¥3,93243971.6%¥5620—0—0—0.0%
TikTok Ads¥0000.0%—0—0—0—0.0%

Ⅴ-2. Cost by Media (Budget Allocation)

MediaAmountShare (bar)
Facebook Ads¥1,283,434
83%
Google Ads¥260,740
17%
Apple Search Ads¥3,932
0%

Ⅴ-3. Booking CV by Media (platform, excl. ASA)

Platform-measured Booking CV for FB/Google/TikTok. Note the gap vs. actual bookings (38).
MediaValueShare (bar)
Facebook Ads14
88%
Google Ads2
12%

Ⅴ-4. Install by Media

FB=MobileAppInstalls, ASA=CV. AF total 1,193 (measurement overlap differs).
MediaValueShare (bar)
Facebook Ads454
99%
Google Ads4
1%

Ⅴ-5. Registrations by Media

MediaValueShare (bar)
Facebook Ads277
100%
Google Ads1
0%

Ⅴ-6. Priority Funnel (Delivery → Booking)

Priority Install > Registrations > Booking against delivery (IMP/Click). Platform-measured and actual bookings shown side by side.
Delivery IMP 557,300
Click 34,183
Install(AF) 1,193
Registrations 533
Booking CV (platform) 16 ← platform-measured
Actual bookings (Admin) 38 ← actual

Ⅴ-7. Daily Cost (bar) × platform Booking CV (line)

09/01 Cost:95,44709/02 Cost:70,16209/03 Cost:60,07509/04 Cost:58,83609/05 Cost:43,37209/06 Cost:69,26909/07 Cost:64,35809/08 Cost:55,49709/09 Cost:56,67709/10 Cost:62,09409/11 Cost:53,51609/12 Cost:62,02709/13 Cost:75,70209/14 Cost:76,91309/15 Cost:57,65109/16 Cost:71,32409/17 Cost:88,62109/18 Cost:62,94209/19 Cost:64,93009/20 Cost:71,18609/21 Cost:68,23109/22 Cost:82,26409/23 Cost:77,00109/01 Booking CV:109/02 Booking CV:009/03 Booking CV:209/04 Booking CV:109/05 Booking CV:009/06 Booking CV:009/07 Booking CV:009/08 Booking CV:009/09 Booking CV:009/10 Booking CV:109/11 Booking CV:009/12 Booking CV:209/13 Booking CV:109/14 Booking CV:109/15 Booking CV:109/16 Booking CV:109/17 Booking CV:009/18 Booking CV:009/19 Booking CV:009/20 Booking CV:109/21 Booking CV:309/22 Booking CV:109/23 Booking CV:009/0109/0209/0309/0409/0509/0609/0709/0809/0909/1009/1109/1209/1309/1409/1509/1609/1709/1809/1909/2009/2109/2209/23Cost (bar)Booking CV (line)

Ⅴ-8. Monthly Cost by Media (12 mo)

2025-10 Facebook Ads:¥1,652,8772025-10 Google Ads:¥1,392,6002025-10 TikTok Ads:¥410,451Oct2025-11 Facebook Ads:¥3,739,9302025-11 Google Ads:¥1,440,1082025-11 TikTok Ads:¥1,051,015Nov2025-12 Facebook Ads:¥3,102,5872025-12 Google Ads:¥512,5922025-12 TikTok Ads:¥712,2722025-12 Twitter Ads:¥696,823Dec2026-01 Facebook Ads:¥2,999,8302026-01 TikTok Ads:¥491,593Jan2026-02 Facebook Ads:¥3,310,3112026-02 Google Ads:¥125,0022026-02 TikTok Ads:¥250,410Feb2026-03 Facebook Ads:¥2,792,2452026-03 Google Ads:¥402,8662026-03 TikTok Ads:¥173,188Mar2026-04 Apple Search Ads:¥95,0822026-04 Facebook Ads:¥2,584,3852026-04 Google Ads:¥977,2092026-04 TikTok Ads:¥403,060Apr2026-05 Apple Search Ads:¥167,5252026-05 Facebook Ads:¥2,630,2022026-05 Google Ads:¥1,008,8362026-05 TikTok Ads:¥79,647May2026-06 Apple Search Ads:¥160,3722026-06 Facebook Ads:¥6,991,0082026-06 Google Ads:¥3,930,238Jun2026-07 Apple Search Ads:¥149,6782026-07 Facebook Ads:¥8,081,1422026-07 Google Ads:¥3,040,232Jul2026-08 Apple Search Ads:¥135,9682026-08 Facebook Ads:¥6,359,3622026-08 Google Ads:¥2,067,747Aug2026-09 Apple Search Ads:¥3,9322026-09 Facebook Ads:¥1,283,4342026-09 Google Ads:¥260,740SepApple Search AdsFacebook AdsGoogle AdsTikTok AdsTwitter Ads

Ⅴ-9. Top Cost by Campaign

MediaCampaignCost
Facebook Ads[APP_Booking]IOS_Advantage+_CP¥694,867
Facebook Ads[WEB&APP] RT_Purchase¥233,813
Facebook Ads[WEB&APP]CV_Create Account¥226,257
Google Ads[Search] TOMOGO_Brand_EN¥201,569
Facebook Ads[Lead]Pathways¥114,805
Google Ads[DG] Awareness_US_AU¥56,672
Facebook Ads[LE募集]セミナー募集_Calendly¥13,692
Apple Search Ads【Search】TOMOGO_Category_US¥3,657
Google Ads[Search] TOMOGO_General_EN¥2,499
Apple Search Ads【Search】TOMOGO_Category_AU¥275
Ⅵ. Appendix (Data Quality)

Amplitude Capture Status

Weekly trend of whether bookings are captured as Amplitude Complete Booking (coverage monitoring). Captured this month 32/38.
09/06 Captured:1209/06 Not captured:109/0609/13 Captured:609/13 Not captured:209/1309/20 Captured:809/20 Not captured:309/2009/27 Captured:609/27CapturedNot captured
Monthly report Sep 2026. Country/Language = enriched join needed (next). Generated: gen_report.py 2026-09