TOMOGO! Meta Ads Report | August MTD (8/1-26)

1. August MTD Summary (Aug 1 - Aug 26, close 8/26)

Period: 2026-08-01 ~ 2026-08-26 (August MTD, close 8/26, 26 days) | MoM: N/A (out of data range)
Source: TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx (Meta Ads Manager, exported 2026/08/27, received 2026-08-27)

⚠ MoM / YoY methodology (note)

This edition's Meta media exports (daily, by-ad, LE) all cover August only (2026-08-01 ~ 08-27). Since July actuals are not present in the Meta files, MoM is N/A (out of data range). July numbers are NOT fabricated.

* YoY is likewise N/A (out of data range) and is not fabricated.

* Note: booking-count / CPO MoM (Aug 8/1-26 vs Jul 7/1-26) is separately available from the combined Excel (_daily_data) and handled in the cross-media report. This Meta-only report does not include media-level MoM.

* KPIs below cover booking-acquisition campaigns only, excluding the LE guide recruitment campaign. Install/Registration(CA)/ContentView/Purchase come from master total columns (= in-app + website, incl. iOS App CV/SKAN); using the combined total prevents double counting.

Period (KPI)

2026-08-01
~ 2026-08-26

26 days, complete

Total Cost

¥4,698,357

MoM: N/A

Total IMP

1,926,224

MoM: N/A

Total Click

46,926

MoM: N/A

CTR

2.44%

MoM: N/A

CPC

¥100

MoM: N/A

CPM

¥2,439

MoM: N/A

Install

1,556

CPI ¥3,020

MoM: N/A

Registration (CA)

914

CPR ¥5,140

MoM: N/A

ContentView

4,081

MoM: N/A

Purchase

CPO ¥391,530

App 10 + Web 2

MoM: N/A

About this report's scope

This is the August MTD edition. Window = 2026-08-01 ~ 08-26 (close 8/26, 26 days), all days final (8/27 excluded as same-day partial).

* MoM / YoY are N/A (out of data range) because the media exports cover August only. Not fabricated.

* Android Advantage+ ([APP]Android_Advantage+_CP) paused 2026-07-21 (zero afterwards is expected). iOS-first policy continues.

* Purchase (Meta) = 12 is undercounted. Booking SSOT is Admin data = 41 bookings (separate axis; do not conflate).

August MTD Summary (excl. LE, booking-acquisition only)

Period: Aug 1-26 (26 days). MoM / YoY are N/A (out of data range).
Source: TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx (Meta Ads Manager, exported 2026/08/27, received 2026-08-27)

Metric	Aug (8/1-26)	Daily avg	MoM	YoY
Cost	¥4,698,357	¥180,706	N/A	N/A
IMP	1,926,224	74,086	N/A	N/A
Click	46,926	1,805	N/A	N/A
CTR	2.44%	-	N/A	N/A
CPC	¥100	-	N/A	N/A
Install	1,556	59.8	N/A	N/A
CPI	¥3,020	-	N/A	N/A
Registration (CA)	914	35.2	N/A	N/A
CPR	¥5,140	-	N/A	N/A
ContentView	4,081	157.0	N/A	N/A
Purchase	12 (App 10 / Web 2)	-	N/A	N/A

Facts (Aug 8/1-26, booking-acquisition excl. LE)

Over 26 days: Cost ¥4,698,357, IMP 1,926,224, Click 46,926, Install 1556, Reg (CA) 914, Purchase 12. Daily avg Cost ¥180,706 / Install 59.8 / Reg 35.2.
Unit costs: CTR 2.44%, CPC ¥100, CPM ¥2,439, CPI ¥3,020, CPR ¥5,140.
* Purchase (Meta) = 12 is undercounted. Booking SSOT is Admin data = 41 (separate axis). MoM / YoY N/A (out of data range).

2. August Daily Trend (Aug 1 - 2026-08-26

Daily view: 2026-08-01 ~ 2026-08-26 (August MTD, all days final)
Source: TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx (Meta Ads Manager, exported 2026/08/27, received 2026-08-27)

* Booking-acquisition campaigns only, excl. LE. August MTD (8/1-26), all days final.

August Daily Data Table

Date	Cost	IMP	Click	CTR	Install	CPI	Reg (CA)	ContentView	Purchase
2026-08-01	¥211,971	104,183	2,239	2.15%	72	¥2,944	52	253	2
2026-08-02	¥250,994	140,024	3,334	2.38%	106	¥2,368	66	282	1
2026-08-03	¥207,496	103,484	2,258	2.18%	61	¥3,402	20	223	4
2026-08-04	¥228,008	94,578	1,956	2.07%	49	¥4,653	32	198	1
2026-08-05	¥244,501	84,767	1,848	2.18%	66	¥3,705	43	171	0
2026-08-06	¥216,877	90,564	1,673	1.85%	81	¥2,677	50	230	0
2026-08-07	¥231,497	86,271	1,791	2.08%	73	¥3,171	49	154	1
2026-08-08	¥242,109	101,311	2,201	2.17%	67	¥3,614	29	195	1
2026-08-09	¥254,086	93,602	2,008	2.15%	60	¥4,235	34	122	0
2026-08-10	¥240,904	90,263	1,771	1.96%	88	¥2,738	44	158	1
2026-08-11	¥181,706	69,930	1,297	1.85%	71	¥2,559	31	131	0
2026-08-12	¥237,092	82,236	1,470	1.79%	75	¥3,161	49	181	1
2026-08-13	¥213,608	83,181	1,324	1.59%	77	¥2,774	44	210	0
2026-08-14	¥204,568	77,224	1,280	1.66%	83	¥2,465	48	186	0
2026-08-15	¥183,835	76,268	1,475	1.93%	47	¥3,911	36	106	0
2026-08-16	¥221,417	88,259	1,858	2.11%	72	¥3,075	49	203	0
2026-08-17	¥228,707	91,995	1,942	2.11%	60	¥3,812	35	207	0
2026-08-18	¥178,666	71,226	3,163	4.44%	58	¥3,080	36	123	0
2026-08-19	¥177,184	64,923	2,965	4.57%	59	¥3,003	40	96	0
2026-08-20	¥68,550	28,835	782	2.71%	20	¥3,428	16	87	0
2026-08-21	¥76,160	33,325	1,550	4.65%	39	¥1,953	19	82	0
2026-08-22	¥77,669	32,626	1,496	4.59%	42	¥1,849	16	97	0
2026-08-23	¥73,413	31,936	1,272	3.98%	34	¥2,159	12	44	0
2026-08-24	¥85,011	36,109	1,500	4.15%	36	¥2,361	25	118	0
2026-08-25	¥78,828	33,619	1,246	3.71%	32	¥2,463	22	83	0
2026-08-26	¥83,500	35,485	1,227	3.46%	28	¥2,982	17	141	0

3. August Campaign x AdSet (Aug 1 - Aug 26)

* All campaigns (incl. LE) listed; KPI summary excludes LE (booking only). Total columns = in-app + website (incl. iOS App CV/SKAN). Purchase rows (>0) show App/Web breakdown. Window 8/1-8/26 (August MTD).

Campaign	AdSet	Cost	IMP	Click	CTR	CPC	Install	CPI	ContentView	Reg (CA)	CPR	Purchase	CPO
[APP_Booking]IOS_Advantage+_CP	Purchase_Tour	¥1,983,798	746,147	20,594	2.76%	¥96	1,308	¥1,517	2,358	723	¥2,744	6 App 6 / Web 0	¥330,633
[WEB&APP]CV_Create Account	[類似]Create Account	¥1,124,106	396,172	14,387	3.63%	¥78	96	¥11,709	443	82	¥13,709	2 App 0 / Web 2	¥562,053
[Lead]Pathways Pathways	[CTA_Inquire]Advantage+ Lead	¥435,830	98,357	2,358	2.40%	¥185	0	-	0	0	-	0	-
[WEB&APP] RT_Purchase	[APP]Content View180days ユーザー + Create Accountリスト	¥361,299	273,371	2,300	0.84%	¥157	15	¥24,087	755	24	¥15,054	2 App 2 / Web 0	¥180,650
[LE募集]セミナー募集_Calendly LE	[EN]IG/FB_一都三県_LE募集	¥299,401	271,869	1,947	0.72%	¥154	0	-	0	0	-	0	-
[WEB&APP]CV_Create Account	[類似]Create Account - Images	¥281,692	114,183	895	0.78%	¥315	28	¥10,060	118	16	¥17,606	1 App 1 / Web 0	¥281,692
[LE募集]セミナー募集_Calendly LE	[JP]IG/FB_関西(京都/大阪/奈良)_LE募集	¥277,052	125,712	1,388	1.10%	¥200	0	-	0	0	-	0	-
[LE募集]セミナー募集_Calendly LE	[JP]IG/FB_一都三県_LE募集	¥276,477	139,495	2,391	1.71%	¥116	0	-	0	0	-	0	-
[LE募集]セミナー募集_Calendly LE	[EN]IG/FB_関西(京都/大阪/奈良)_LE募集	¥265,572	203,165	1,045	0.51%	¥254	0	-	0	0	-	0	-
[WEB&APP]ASC_Booking	Purchase_Local Expert	¥205,658	72,264	344	0.48%	¥598	3	¥68,553	12	1	¥205,658	0	-
[APP_Chat]IOS_Advantage+_CP Chat CP	Start Trial	¥147,320	54,562	601	1.10%	¥245	100	¥1,473	243	60	¥2,455	1 App 1 / Web 0	¥147,320
[SNS]Instagram Follower Acquisition Campaign	【米国】	¥56,416	25,163	1,802	7.16%	¥31	0	-	0	0	-	0	-
[SNS]Instagram Follower Acquisition Campaign	【英国・豪州・加国・愛蘭】	¥56,147	46,922	2,594	5.53%	¥22	3	¥18,716	11	2	¥28,074	0	-
[WEB&APP] RT_Purchase	[APP]IGアカウントエンゲージメントユーザー	¥22,114	82,247	858	1.04%	¥26	3	¥7,371	29	4	¥5,528	0	-
[WEB&APP] RT_Purchase	[リスト]Create Account完了ユーザー	¥21,759	15,124	180	1.19%	¥121	0	-	105	2	¥10,880	0	-
[WEB&APP] RT_Purchase	WIT_MOV[APP]Content View180days ユーザー + Create Accountリスト	¥2,218	1,712	13	0.76%	¥171	0	-	7	0	-	0	-
Total (All, incl. LE)		¥5,816,859	2,666,465	53,697	2.01%	¥108	1,556	¥3,738	4,081	914	¥6,364	12	¥484,738
Total (excl. LE = booking only)		¥4,698,357	1,926,224	46,926	2.44%	¥100	1,556	¥3,020	4,081	914	¥5,140	12	¥391,530

4. Package-Tour Ad (Pathways) [Breakdown View]Breakdown

Aug MTD (KPI): 2026-08-01 ~ 2026-08-26 (26 days)
Active window (in this data): 2026-08-02 ~ 2026-08-27 (per Meta delivery)
Source: TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx (Meta Ads Manager, exported 2026/08/27, received 2026-08-27)

Campaign [Lead]Pathways = package-tour messaging. Meta objective = Advantage+ Lead, CTA = 'Inquire'. Aims to drive package-tour inquiries / leads.

* This campaign is included in Meta booking-acquisition total cost (Aug 8/1-26 ¥4,698,357). This is a breakdown view of the overall KPI (unlike LE, not excluded). Lead metrics (Inquire) are not populated in this Meta export, so omitted.

August MTD (8/1-26)

Cost

¥435,830

IMP

98,357

Click

2,358

CTR

2.40%

CPC

¥185

Install

CPI -

Reg (CA)

CPR -

Purchase

Daily Data (delivery, 8/1-8/26)

* Available metrics only. August MTD (8/1-26), all days final.

Date	Cost	IMP	Click	CTR	CPC
2026-08-02	¥22,168	6,897	156	2.26%	¥142
2026-08-03	¥15,834	3,790	110	2.90%	¥144
2026-08-04	¥12,443	1,751	58	3.31%	¥215
2026-08-05	¥27,236	3,933	122	3.10%	¥223
2026-08-06	¥25,488	4,104	114	2.78%	¥224
2026-08-07	¥19,352	3,752	89	2.37%	¥217
2026-08-08	¥16,331	2,629	59	2.24%	¥277
2026-08-09	¥18,330	2,554	62	2.43%	¥296
2026-08-10	¥17,239	3,197	84	2.63%	¥205
2026-08-11	¥19,852	3,653	69	1.89%	¥288
2026-08-12	¥21,061	4,191	96	2.29%	¥219
2026-08-13	¥23,016	4,757	99	2.08%	¥232
2026-08-14	¥19,652	4,532	93	2.05%	¥211
2026-08-15	¥20,208	4,573	89	1.95%	¥227
2026-08-16	¥24,177	5,718	114	1.99%	¥212
2026-08-17	¥23,096	5,913	127	2.15%	¥182
2026-08-18	¥20,890	5,839	127	2.18%	¥164
2026-08-19	¥17,435	4,605	118	2.56%	¥148
2026-08-20	¥8,719	2,521	54	2.14%	¥161
2026-08-21	¥9,781	3,336	77	2.31%	¥127
2026-08-22	¥10,754	3,254	72	2.21%	¥149
2026-08-23	¥12,391	3,654	103	2.82%	¥120
2026-08-24	¥10,499	3,344	101	3.02%	¥104
2026-08-25	¥8,522	2,405	70	2.91%	¥122
2026-08-26	¥11,356	3,455	95	2.75%	¥120

5. Chat Ad (in-app chat travel consultation) [Breakdown View]Breakdown

Aug MTD (KPI): 2026-08-01 ~ 2026-08-26 (26 days)
Active window (in this data): 2026-08-01 ~ 2026-08-13 (launched Jul 26; per 7/20 subcommittee 'promote chat')
Source: TOMOGOMETA_日別_パフォーマンスレポート (3).xlsx (Meta Ads Manager, exported 2026/08/27, received 2026-08-27)

Campaign [APP_Chat]IOS_Advantage+_CP = in-app chat travel-consultation messaging (per the 7/20 subcommittee 'chat = real-time concierge').

* Measurement mapping: Meta 'Start Trial' = Amplitude 'Send First Consultation Message' (first chat inquiry). If 'Start Trial' has no value, the Trial column is n/a (evaluate on the Amplitude basis).

* This campaign is included in Meta booking-acquisition total cost (Aug 8/1-26 ¥4,698,357) (breakdown view).

August MTD (8/1-26)

Cost

¥147,320

IMP

54,562

Click

601

CTR

1.10%

CPC

¥245

Install

100

CPI ¥1,473

Reg (CA)

CPR ¥2,455

Purchase

Trial (Meta)

=first chat inquiry

Daily Data (delivery, 8/1-8/26)

* Available metrics only. August MTD (8/1-26), all days final.

Date	Cost	IMP	Click	CTR	CPC	Install	Reg (CA)	Purchase
2026-08-01	¥19,957	7,027	80	1.14%	¥249	11	8	0
2026-08-02	¥22,591	7,790	131	1.68%	¥172	25	16	0
2026-08-03	¥19,809	6,704	69	1.03%	¥287	8	0	1
2026-08-04	¥10,443	3,292	64	1.94%	¥163	8	6	0
2026-08-05	¥10,099	3,650	40	1.10%	¥252	6	5	0
2026-08-06	¥9,451	3,646	57	1.56%	¥166	11	7	0
2026-08-07	¥10,553	3,756	27	0.72%	¥391	8	2	0
2026-08-08	¥9,388	3,775	24	0.64%	¥391	3	0	0
2026-08-09	¥11,359	4,601	39	0.85%	¥291	8	7	0
2026-08-10	¥9,687	4,158	27	0.65%	¥359	4	2	0
2026-08-11	¥9,561	4,276	29	0.68%	¥330	4	4	0
2026-08-12	¥4,422	1,887	14	0.74%	¥316	4	3	0
2026-08-13	¥0	0	0	0.00%	-	0	0	0

6. New Creative Comparison (WIT vs TSUKIJI)NEW

Period: 2026-08-01 ~ 2026-08-26 (Aug MTD) / actual delivery: 2026-08-24〜2026-08-26
Source: TOMOGOCP-AD-AD_性別年齢_アプリ内イベント追加_META (4).xlsx (Meta Ads Manager, by-ad demographic, exported 2026/08/27, received 2026-08-27)

⚠ IMPORTANT: minimal data — directional only

These ads delivered only for 3 days (Aug 24-26), at low budget with minimal data. Per-ad spend ¥1,808-9,653, registrations 0-1, purchases 0. No statistical significance; treat as an early directional signal on creative only (not a basis for decisions).

Ad (group)	Cost	IMP	Click	CTR	CPC	CPM	Reach	Reg (CA)
WIT ＷIT 15s mov_V1	¥1,967	863	11	1.27%	¥179	¥2,279	683	0
WIT ＷIT 15s mov_V2	¥1,821	970	14	1.44%	¥130	¥1,877	732	0
WIT ＷIT 45s mov	¥1,808	815	13	1.60%	¥139	¥2,218	639	0
TSUKIJI tsukiji_ltourist_trap	¥5,211	4,761	27	0.57%	¥193	¥1,095	2,823	1
TSUKIJI tsukiji 100 year old market	¥9,653	6,509	40	0.61%	¥241	¥1,483	3,452	1
TSUKIJI tsukiji_local_guide	¥8,869	6,271	46	0.73%	¥193	¥1,414	3,635	0

By Gender (Ad x Gender)

Ad	Gender	IMP	Click	Reach	CTR
ＷIT 15s mov_V1	Male	527	6	411	1.14%
ＷIT 15s mov_V1	Female	318	5	263	1.57%
ＷIT 15s mov_V1	Unknown	18	0	9	0.00%
ＷIT 15s mov_V2	Male	601	9	460	1.50%
ＷIT 15s mov_V2	Female	358	5	266	1.40%
ＷIT 15s mov_V2	Unknown	11	0	6	0.00%
ＷIT 45s mov	Male	472	6	368	1.27%
ＷIT 45s mov	Female	327	7	262	2.14%
ＷIT 45s mov	Unknown	16	0	9	0.00%
tsukiji_ltourist_trap	Male	2,824	13	1,669	0.46%
tsukiji_ltourist_trap	Female	1,904	14	1,139	0.74%
tsukiji_ltourist_trap	Unknown	33	0	15	0.00%
tsukiji 100 year old market	Male	4,148	26	2,128	0.63%
tsukiji 100 year old market	Female	2,304	14	1,290	0.61%
tsukiji 100 year old market	Unknown	57	0	34	0.00%
tsukiji_local_guide	Male	3,924	28	2,264	0.71%
tsukiji_local_guide	Female	2,302	18	1,339	0.78%
tsukiji_local_guide	Unknown	45	0	32	0.00%

Findings (directional only, Aug 24-26)

CTR: WIT (1.27/1.44/1.60%) beats TSUKIJI (0.57/0.61/0.73%). Within WIT, longer runtime trends to higher CTR (15s V1 < V2 < 45s).
TSUKIJI ads have larger absolute IMP/Click but relatively lower CTR. Registrations are only 0-1 per group, so CA/purchase cannot discriminate performance.
So What: early signal = WIT creatives drive stronger interest (CTR). But with 3 days / low budget, re-test with matched days and budget next time (do not reallocate on this result).

7. LE Guide Recruitment Performance [Separate — outside booking totals]LE

Period: 2026-08-01 ~ 2026-08-26 (August MTD, 26 days)
Source: TOMOGOCP-ADset_LE募集日別 (3).xlsx (Meta Ads Manager, exported 2026/08/27, received 2026-08-27)

This campaign targets Local Expert acquisition, not booking. CV = invitee_meeting_scheduled (Calendly seminar sign-up). Excluded from the main booking-acquisition totals; shown separately here.

Campaign: [LE募集]セミナー募集_Calendly

Open LE recruitment source data (Google Sheet) ↗

Cost

¥1,118,498

IMP

740,234

Click

6,771

CTR

0.91%

CPC

¥165

Reach

605,517

Seminar Sign-ups (CV)

197

CPA

¥5,678

Daily Trend (Aug 1 - 2026-08-26)

* August MTD (8/1-26), all days final.

Date	Cost	IMP	Click	Reach	Seminar CV	CPA
2026-08-01	¥70,093	45,938	405	35,536	9	¥7,788
2026-08-02	¥65,253	44,489	370	34,799	11	¥5,932
2026-08-03	¥59,174	41,765	355	33,647	10	¥5,917
2026-08-04	¥38,462	24,216	218	20,360	1	¥38,462
2026-08-05	¥43,885	28,691	242	23,254	11	¥3,990
2026-08-06	¥35,352	22,226	173	18,083	5	¥7,070
2026-08-07	¥36,413	23,394	213	18,989	6	¥6,069
2026-08-08	¥45,076	28,014	226	22,990	6	¥7,513
2026-08-09	¥43,775	27,954	277	22,876	6	¥7,296
2026-08-10	¥41,620	26,182	249	22,307	7	¥5,946
2026-08-11	¥39,436	25,652	248	21,678	5	¥7,887
2026-08-12	¥40,000	27,661	245	21,439	5	¥8,000
2026-08-13	¥38,763	26,955	202	21,499	6	¥6,460
2026-08-14	¥37,644	26,515	254	22,000	9	¥4,183
2026-08-15	¥38,650	27,749	276	23,085	7	¥5,521
2026-08-16	¥45,761	32,195	280	26,908	10	¥4,576
2026-08-17	¥34,871	24,827	212	20,718	8	¥4,359
2026-08-18	¥41,306	28,665	272	23,819	9	¥4,590
2026-08-19	¥46,835	32,685	274	27,642	9	¥5,204
2026-08-20	¥38,689	27,176	241	22,713	10	¥3,869
2026-08-21	¥34,218	22,768	233	18,574	5	¥6,844
2026-08-22	¥38,293	23,468	261	19,714	7	¥5,470
2026-08-23	¥41,048	25,563	308	21,009	5	¥8,210
2026-08-24	¥38,821	23,264	234	19,298	7	¥5,546
2026-08-25	¥43,756	26,587	270	21,775	14	¥3,125
2026-08-26	¥41,304	25,635	233	20,805	9	¥4,589

By AdSet (Aug 1-26 Total)

AdSet	Cost	IMP	Click	CPC	CV	CPA
[JP]IG/FB_一都三県_LE募集	¥276,475	139,492	2,391	¥116	82	¥3,372
[EN]IG/FB_一都三県_LE募集	¥299,399	271,865	1,947	¥154	63	¥4,752
[JP]IG/FB_関西(京都/大阪/奈良)_LE募集	¥277,052	125,712	1,388	¥200	31	¥8,937
[EN]IG/FB_関西(京都/大阪/奈良)_LE募集	¥265,572	203,165	1,045	¥254	21	¥12,646

Banner x Copy AB Evaluation (by Ad, Aug 1-26 Total)

* Ad name = banner x copy granularity. Judgment compares CPA (= Cost / seminar CV) against overall average ¥5,678. Green = Win (CV≥3, top CPA) / Red = Lose (CV≥3, bottom CPA). CV<3 = 'low-n'. Source: TOMOGOCP-ADset_LE募集日別 (3).xlsx (exported 2026/08/27).

Ad Name (Banner x Copy)	Cost	IMP	Click	CTR	CPC	CV	CPA	Judgment
JP [JP_Banner]LE Ad Set 10	¥220,692	105,461	1,556	1.48%	¥142	60	¥3,678
EN [Banner]LE Ad Set 7	¥301,718	286,857	2,083	0.73%	¥145	55	¥5,486
JP [JP_Banner]LE Ad Set 7	¥118,588	62,487	1,174	1.88%	¥101	33	¥3,594	Win
JP [JP_Banner]LE Ad Set 12	¥108,247	49,385	552	1.12%	¥196	10	¥10,825	Lose
EN [Banner]LE Ad Set 14-1	¥87,812	69,236	308	0.44%	¥285	8	¥10,976	Lose
EN [Banner]LE Ad Set 14	¥22,909	12,775	92	0.72%	¥249	7	¥3,273	Win
EN [Banner]LE Ad Set 9	¥15,818	13,744	73	0.53%	¥217	6	¥2,636	Win
JP [JP_Banner]LE Ad Set 9	¥34,466	14,921	140	0.94%	¥246	5	¥6,893
JP [JP_Banner]LE Ad Set 13	¥57,810	27,168	307	1.13%	¥188	4	¥14,452	Lose
EN [Banner]LE Ad Set 15	¥9,946	6,210	31	0.50%	¥321	2	¥4,973	low-n
EN [Banner]LE Ad Set 19	¥70,242	49,850	243	0.49%	¥289	2	¥35,121	low-n
EN [Banner]LE Ad Set 5	¥14,907	9,457	69	0.73%	¥216	2	¥7,454	low-n
EN [Banner]LE Ad Set 18	¥3,911	2,058	7	0.34%	¥559	1	¥3,911	low-n
JP [JP_Banner]LE Ad Set 11	¥13,724	5,782	50	0.86%	¥274	1	¥13,724	low-n
EN [Banner]LE Ad Set 17-1	¥18,565	12,306	40	0.33%	¥464	1	¥18,565	low-n
EN [Banner]LE Ad Set 17	¥797	537	4	0.74%	¥199	0	-	low-n
EN [Banner]LE Ad Set 15-1	¥15,375	10,472	32	0.31%	¥480	0	-	low-n
EN [Banner]LE Ad Set 16	¥2,971	1,528	10	0.65%	¥297	0	-	low-n

AB Findings (ads with CV≥3, Aug 8/1-26)

Winning creatives (best CPA): [Banner]LE Ad Set 9 (CV6, CPA¥2,636), [Banner]LE Ad Set 14 (CV7, CPA¥3,273), [JP_Banner]LE Ad Set 7 (CV33, CPA¥3,594).
Losing creatives (worst CPA): [JP_Banner]LE Ad Set 13 (CV4, CPA¥14,452), [Banner]LE Ad Set 14-1 (CV8, CPA¥10,976), [JP_Banner]LE Ad Set 12 (CV10, CPA¥10,825).
Overall avg CPA = ¥5,678 (Cost ¥1,118,498 / CV 197).