TOMOGO! Meta Ads Report | 2026-06-01 ~ 2026-06-08

1. Summary

Data period: 2026-06-01 ~ 2026-06-08 (8 days)
Source: Meta Ads Manager CSV

Period

2026-06-01
~ 2026-06-08

8 days

Total Cost

¥1,032,903

Total IMP

550,740

Total Click

18,135

CTR

3.29%

CPC

¥57

CPM

¥1,875

Install

524

CPI ¥1,971

Registration

484

CPR ¥2,134

ContentView

1,390

CPCV ¥743

Add to Cart

CPAC ¥258,226

Checkout

CPCo ¥258,226

Purchase

CPO -

2. Strategy Pivot Before/After Analysis (6/3)

Comparison: Pre-pivot 6/1-6/2 (2 days) vs Post-pivot 6/3-6/8 (6 days)
* Period lengths differ; daily averages used for fair comparison
Source: Meta Ads Manager CSV

Strategy Pivot Summary

6/3: Strategy shifted to 10x budget with NMN-style mass delivery. Objective is to accelerate ML learning by securing high-volume impressions and optimize CPI faster.

6/5: All ad placement expanded from IG-only to IG+FB+Threads. Aims to increase scaling headroom and improve CPI through placement diversification.

KPI Comparison (Daily Averages)

Metric	Pre-pivot Avg (6/1-6/2)	Post-pivot Avg (6/3-6/8)	Change
Daily Cost	¥78,000/day	¥146,150/day	+87.4%
Daily IMP	33,389/day	80,660/day	+141.6%
Daily Click	842/day	2,742/day	+225.4%
CTR	2.52%	3.40%	+34.7%
CPC	¥93	¥53	-42.4%
Daily Install	44.5/day	72.5/day	+62.9%
CPI	¥1,753	¥2,016	+15.0%
Daily Registration	24.0/day	72.7/day	+202.8%
CPR (Cost/Registration)	¥3,250	¥2,011	-38.1%
Daily ContentView	194.0/day	167.0/day	-13.9%
CPCV (Cost/ContentView)	¥402	¥875	+117.7%
Daily Purchase	0.0/day	0.0/day	N/A
CPO (Cost/Purchase)	-	-	-

Daily Trend (Around Pivot)

* Yellow/orange border = strategy pivot date (6/3), Blue border = placement expansion date (6/5)

Date	Cost	IMP	Click	Install	Registration
2026-06-01	¥73,119	31,867	790	44	8
2026-06-02	¥82,881	34,911	895	45	40
2026-06-03 Pivot	¥101,850	47,878	1,369	40	42
2026-06-04	¥130,841	70,598	2,336	73	66
2026-06-05 Expand	¥169,215	109,859	2,833	66	66
2026-06-06	¥157,472	88,178	2,246	81	82
2026-06-07	¥188,968	94,913	4,052	109	116
2026-06-08	¥128,557	72,536	3,614	66	64

3. App Event Funnel

Data period: 2026-06-01 ~ 2026-06-08 (8 days)
Source: Meta Ads Manager CSV

* LE Seminar Recruitment campaign excluded

Step	Count	CVR	Unit Price
IMP	550,740	-	CPM ¥1,875
Click	18,135	3.29%	CPC ¥57
Install	524	2.89%	CPI ¥1,971
Registration	484	92.37%	CPR ¥2,134
ContentView	1,390	265.27%	CPCV ¥743
AddToCart	4	0.29%	CPAC ¥258,226
Checkout	4	0.29%	CPCo ¥258,226
Purchase	0	0.00%	-

Overall CVR (IMP→Purchase): 0.0000%

4. Campaign x AdSet Performance

Data period: 2026-06-01 ~ 2026-06-08 (8 days)
Source: Meta Ads Manager CSV

* Active campaigns (v4 structure): [APP] Install Android / [APP] Install iOS_Content View / [APP] Install iOS_Create Account / [LE Recruitment] Seminar_Calendly / [SNS] Instagram Follower Acquisition Campaign / [WEB&APP] Retargeting Test / [WEB&APP] CV_Create Account / [WEB&APP] CV_Purchase

Campaign	AdSet	Cost	IMP	Click	CTR	CPC	Install	CPI	ContentView
[WEB&APP]CV_Create Account	[興味関心]Create Account	¥234,922	155,437	7,159	4.61%	¥33	7	¥33,560	80
[WEB&APP]CV_Purchase	[興味関心]Purchase	¥201,067	113,329	4,004	3.53%	¥50	1	¥201,067	30
[LE募集]セミナー募集_Calendly	IG/FB_TLセミナー募集 TG:大卒、言語英語話者、一都三県在住	¥102,617	97,812	1,369	1.40%	¥75	0	-	0
[LE募集]セミナー募集_Calendly	IG/FB_TLセミナー募集 TG:大卒、言語英語話者_京都/大阪/奈良	¥100,354	83,987	857	1.02%	¥117	0	-	0
[APP] Install Android	[興味関心]US/AU_FB/IG_Create Account_260604	¥69,750	38,820	355	0.91%	¥196	117	¥596	94
[APP] Install Android	[興味関心]US/AU_FB/IG_ContentView（View Tour Detail Page）_260429	¥61,416	34,377	317	0.92%	¥194	124	¥495	300
[WEB&APP]CV_Purchase	[類似]Purchase	¥61,050	29,065	1,398	4.81%	¥44	2	¥30,525	34
[WEB&APP]CV_Create Account	[類似]Create Account	¥57,379	27,495	958	3.48%	¥60	4	¥14,345	70
[APP] Install iOS_Content View	[興味関心]US/AU_IG/FB_ContentView（View Tour Detail Page）_260429	¥50,680	23,379	385	1.65%	¥132	102	¥497	358
[APP] Install iOS_Create Account	[興味関心]OrganicPost_Create Account	¥44,725	22,823	629	2.76%	¥71	22	¥2,033	44
[APP] Install iOS_Create Account	[興味関心]US/AU_IG/FB_Create Account	¥44,452	20,198	301	1.49%	¥148	66	¥674	138
[APP] Install Android	[興味関心]OrganicPost	¥43,218	20,531	261	1.27%	¥166	53	¥815	52
[APP] Install iOS_Content View	[興味関心]OrganicPost	¥37,531	18,114	639	3.53%	¥59	25	¥1,501	42
[WEB&APP] リタゲテスト	App: AC完了ユーザーリスト_typeB	¥32,258	4,006	7	0.17%	¥4,608	0	-	60
[WEB&APP] リタゲテスト	App: AC完了ユーザーリスト_typeA	¥29,477	3,955	10	0.25%	¥2,948	0	-	48
[SNS]Instagram Follower Acquisition Campaign	【米国】	¥22,665	9,811	743	7.57%	¥31	0	-	4
[SNS]Instagram Follower Acquisition Campaign	【英国・豪州・加国・愛蘭】	¥22,213	14,678	722	4.92%	¥31	1	¥22,213	4
[WEB&APP]CV_Create Account	[類似]Create Account - Images	¥18,013	13,329	212	1.59%	¥85	0	-	32
[WEB&APP]CV_Purchase	[類似]Purchase - Images	¥2,087	1,393	35	2.51%	¥60	0	-	0

5. Gender x Age Cross Analysis

Data period: 2026-06-01 ~ 2026-06-08 (8 days)
Source: Meta Ads Manager CSV

Key Insights

Female 25-44 CPI ¥4,097 / CTR 2.81% — Most ROI-efficient segment
18-24 shows low CTR trend — See red-highlighted rows

Gender	Age	Cost	IMP	Click	CTR	Install
Female	18-24	¥19,324	16,191	238	1.47%	2
Female	25-34	¥146,775	98,307	2,291	2.33%	20
Female	35-44	¥144,121	78,814	2,689	3.41%	51
Female	45-54	¥117,453	50,478	2,003	3.97%	69
Female	55-64	¥63,812	25,280	1,106	4.38%	33
Female	65+	¥31,351	12,786	532	4.16%	10
Female	Unknown	¥2	1	0	0.00%	0
Male	18-24	¥23,566	23,091	295	1.28%	7
Male	25-34	¥217,787	165,634	3,322	2.01%	69
Male	35-44	¥197,556	123,773	3,557	2.87%	68
Male	45-54	¥136,699	71,351	2,181	3.06%	104
Male	55-64	¥78,958	38,052	1,262	3.32%	56
Male	65+	¥41,207	19,134	605	3.16%	28
Male	Unknown	¥2	1	0	0.00%	0
Unknown	18-24	¥641	616	11	1.79%	0
Unknown	25-34	¥5,336	2,974	77	2.59%	2
Unknown	35-44	¥3,895	2,381	67	2.81%	2
Unknown	45-54	¥3,791	1,989	64	3.22%	1
Unknown	55-64	¥2,009	970	34	3.51%	2
Unknown	65+	¥1,589	716	27	3.77%	0

6. Placement Performance (Analysis B)

Data period: 2026-06-01 ~ 2026-06-08 (8 days)
Source: TOMOGOCP-ADset_PF Placement.csv

6/5 Placement Expansion

From 6/5, all campaign placements expanded from Instagram-only to Instagram + Facebook + Threads. Use the sub-period comparison below to evaluate scaling impact.

Platform Group Summary (Full Period)

Group	Cost	Cost%	IMP	Click	CTR	Install	CPI
Instagram	¥719,994	69.71%	382,226	9,663	2.53%	230	¥3,130
Facebook	¥512,083	49.58%	345,348	10,471	3.03%	296	¥1,730
Threads	¥4,427	0.43%	4,913	233	4.74%	0	-
Other	¥231	0.02%	410	2	0.49%	0	-

Sub-period Comparison: 6/1-4 (IG only) vs 6/5-8 (IG+FB+Threads)

Group	6/1-4 (IG only)				6/5-8 (Expanded)				Cost Chg
Group	Cost	IMP	Install	CTR	Cost	IMP	Install	CTR	Cost Chg
Facebook	¥69,113	47,435	116	1.36%	¥442,970	297,913	180	3.30%	+540.9%
Instagram	¥400,099	208,742	86	2.80%	¥319,895	173,484	144	2.20%	-20.0%
Other	¥24	35	0	0.00%	¥207	375	0	0.53%	+762.5%
Threads	¥0	0	0	0.00%	¥4,427	4,913	0	4.74%	N/A

Placement Detail (Full Period)

Platform	Placement	Cost	IMP	Click	CTR	Install	ContentView
instagram	フィード	¥328,057	154,781	4,722	3.05%	38	258
facebook	Facebookリール	¥299,915	183,834	7,188	3.91%	177	466
instagram	Instagramリール	¥217,406	146,508	1,875	1.28%	148	376
facebook	フィード	¥188,798	152,986	3,014	1.97%	104	236
instagram	Instagramストーリーズ	¥174,316	80,203	3,064	3.82%	44	92
facebook	Facebookストーリーズ	¥14,056	4,321	173	4.00%	8	16
facebook	インストリームリール動画	¥8,639	3,261	84	2.58%	7	6
threads	Threadsフィード Threads	¥4,427	4,913	233	4.74%	0	0
facebook	Facebookプロフィールフィード	¥410	340	6	1.76%	0	0
unknown	不明	¥231	410	2	0.49%	0	0
facebook	検索結果	¥150	493	4	0.81%	0	0
instagram	発見ホーム	¥134	576	1	0.17%	0	0
facebook	Facebookリール動画の広告	¥115	113	2	1.77%	0	0
instagram	Instagram検索結果	¥81	158	1	0.63%	0	0

7. Country Performance

Data period: 2026-06-01 ~ 2026-06-08 (8 days)
Source: TOMOGOCP-ADset_Country.csv

Country	Cost	IMP	Click	CTR	Install
US	¥629,822	287,653	10,812	3.76%	307
AU	¥315,932	211,715	6,503	3.07%	137
JP	¥208,955	183,179	2,232	1.22%	0
CA	¥45,302	27,149	453	1.67%	50
NZ	¥22,751	16,675	104	0.62%	31
GB	¥7,450	4,660	218	4.68%	1
SG	¥2,116	164	0	0.00%	0
IE	¥1,483	1,448	46	3.18%	0
KW	¥779	135	0	0.00%	0
MY	¥604	107	0	0.00%	0
MX	¥471	88	0	0.00%	0
AT	¥312	13	1	7.69%	0
AE	¥164	38	1	2.63%	0
ID	¥146	66	0	0.00%	0
CZ	¥51	26	0	0.00%	0
PH	¥14	15	0	0.00%	0
KE	¥11	6	0	0.00%	0
PE	¥6	4	0	0.00%	0

8. Targeting × Campaign Type × Optimization Objective Analysis

Data period: 2026-06-01 ~ 2026-06-08 (8 days)
Source: Meta Ads Manager CSV

Table 8-1: Targeting Type Comparison

* Targeting type auto-classified from adset name. Green highlight = best CPI or best Purchase rate

Targeting	Cost	IMP	Click	CTR	CPC	Install	CPI	Registration	ContentView
Interest Interest	¥787,761	447,008	14,050	3.14%	¥56	517	¥1,524	444	1,138
Seminar Seminar	¥202,971	181,799	2,226	1.22%	¥91	0	-	0	0
Lookalike Lookalike	¥138,529	71,282	2,603	3.65%	¥53	6	¥23,088	38	136
Retargeting Retargeting	¥61,735	7,961	17	0.21%	¥3,631	0	-	0	108
SNS Geo SNS Geo	¥44,878	24,489	1,465	5.98%	¥31	1	¥44,878	2	8

Table 8-2: Campaign Type Comparison (APP vs WEB&APP)

* Funnel efficiency of in-app events compared by campaign type

Campaign Type	Cost	IMP	Click	Install	CPI	Registration	ContentView	Add to Cart	Install→Reg%	Reg→Purchase%
WEB&APP	¥636,253	348,009	13,783	14	¥45,447	56	354	2	400.00%	0.00%
APP	¥351,772	178,242	2,887	509	¥691	426	1,028	2	83.69%	0.00%
LE Recruitment	¥202,971	181,799	2,226	0	-	0	0	0	-	-
SNS	¥44,878	24,489	1,465	1	¥44,878	2	8	0	200.00%	0.00%

Table 8-3: Optimization Objective Comparison

* Shows target CV and CPA per optimization objective. Purchase→CPO, ContentView→CP-ContentView, CreateAccount→CP-Registration

Objective	Cost	IMP	Click	CTR	CPC	Target CV	CV Count	CPA
Create Account	¥469,241	278,102	9,614	3.46%	¥49	Registration	236	¥1,988
Purchase	¥264,204	143,787	5,437	3.78%	¥49	Purchase	0	-
Lead (Calendly)	¥202,971	181,799	2,226	1.22%	¥91	Lead	0	-
Content View	¥149,627	75,870	1,341	1.77%	¥112	ContentView	700	¥214
Purchase (Retargeting)	¥61,735	7,961	17	0.21%	¥3,631	Purchase	0	-
Follower	¥44,878	24,489	1,465	5.98%	¥31	Click	1,465	¥31
Install	¥43,218	20,531	261	1.27%	¥166	Install	53	¥815

Insight Summary

Interest vs Lookalike CPI: Interest has lower CPI (¥1,524 vs ¥23,088)
APP vs WEB&APP Purchase efficiency: No Purchase data for APP or WEB&APP
Best downstream conversion by optimization objective: Highest Install→Purchase rate by optimization objective: Purchase (0.00%)

9. Daily Trend

Data period: 2026-06-01 ~ 2026-06-08 (8 days)
Source: Meta Ads Manager CSV

Daily Data Table

* Yellow/orange = strategy pivot (6/3), Blue = placement expansion (6/5), Orange left border = post-pivot

Date	Cost	IMP	Click	CTR	Install	ContentView	Registration
2026-06-01	¥81,103	39,672	932	2.35%	44	164	8
2026-06-02	¥97,289	48,296	1,140	2.36%	45	224	40
2026-06-03 Pivot	¥132,083	73,502	1,749	2.38%	40	150	42
2026-06-04	¥158,659	94,708	2,670	2.82%	73	174	66
2026-06-05 Expand	¥200,284	134,731	3,096	2.30%	66	168	66
2026-06-06	¥193,420	119,972	2,617	2.18%	81	190	82
2026-06-07	¥230,818	136,645	4,417	3.23%	109	154	116
2026-06-08	¥142,218	85,013	3,740	4.40%	66	166	64

10. LE Guide Recruitment Performance [Separate]

Data period: 2026-06-01 ~ 2026-06-08 (8 days)
Source: Meta Ads Manager CSV

This campaign targets Local Expert acquisition, not booking. CV = invitee_meeting_scheduled (Calendly seminar booking).

Cost

¥206,046

IMP

184,554

Click

2,254

CTR

1.22%

CPC

¥91

Reach

136,770

Seminar Bookings

CPL

¥3,030

Daily Trend

Date	Cost	IMP	Click	Reach	Seminar BK	CPL
2026-06-01	¥7,984	7,805	142	6,135	4	¥1,996
2026-06-02	¥14,408	13,385	245	10,090	1	¥14,408
2026-06-03	¥30,233	25,624	380	18,248	8	¥3,779
2026-06-04	¥27,818	24,110	334	18,361	10	¥2,782
2026-06-05	¥31,069	24,872	263	17,366	11	¥2,824
2026-06-06	¥35,948	31,794	371	23,163	17	¥2,115
2026-06-07	¥41,851	41,733	365	30,992	11	¥3,805
2026-06-08	¥16,735	15,231	154	12,415	6	¥2,789

By AdSet

AdSet	Cost	Click	BK	CPL
IG/FB_TLセミナー募集 TG:大卒、言語英語話者、一都三県在住	¥104,131	1,384	42	¥2,479
IG/FB_TLセミナー募集 TG:大卒、言語英語話者_京都/大阪/奈良	¥101,915	870	26	¥3,920

By Ad

Ad Name	Cost	Click	BK	CPL
[LP]Tour Leader Seminar Ad #1 (Rin)	¥55,293	843	22	¥2,513
[LP]Tour Leader Seminar Ad #2 (Peter)	¥45,745	527	13	¥3,519
[Banner]LE Ad Set 1+AI生成	¥30,227	331	9	¥3,359
[Banner]LE Ad Set 6	¥25,143	173	9	¥2,794
[Banner]LE Ad Set 5	¥22,863	161	9	¥2,540
[Banner]LE Ad Set 2	¥11,361	97	3	¥3,787
[Banner]LE Ad Set 4	¥7,427	65	2	¥3,714
[Banner]LE Ad Set 3	¥6,281	42	1	¥6,281
[LP]Tour Leader Seminar Ad #1 (Rin) - コピー	¥1,706	15	0	-

CV Demographics (Gender × Age)

Gender_Age	Click	BK	CPL
female_25-34	429	14	¥2,571
male_25-34	418	12	¥3,318
female_18-24	125	7	¥1,443
female_45-54	144	7	¥1,960
male_55-64	151	6	¥2,059
male_35-44	222	6	¥3,984
male_18-24	130	4	¥3,196
male_65+	73	4	¥1,552
male_45-54	155	3	¥5,380
female_35-44	207	3	¥7,386
unknown_25-34	28	1	¥970
female_55-64	116	1	¥7,982

Source: TOMOGOLE募集キャンペーン.csv (invitee_meeting_scheduled)

11. Tuning Proposals

Proposals based on data from 2026-06-01 ~ 2026-06-08 (8 days)

1. Monitor Effect of Strategy Pivot (10x Budget, NMN-style)

Post-pivot (6/3) daily Install: 72.5/day (pre: 44.5/day). CPI: ¥2,016 (pre: ¥1,753)
NMN-style mass delivery accelerates ML learning; CPI deterioration immediately post-pivot (6/3-5) is acceptable. Evaluate CPI improvement in the optimization phase after learning completes (6/8+)
Check learning status per campaign in Ads Manager; concentrate budget on sets that have exited the learning phase

2. Verify Placement Expansion Impact (from 6/5)

Compare CPI, CTR, Install by placement after IG-only → IG+FB+Threads expansion; exclude underperforming placements
Threads is a new placement with accumulating data. Evaluate after at least 1 week of data
Facebook Reels tends to show strong CPI efficiency. Compare vs IG Stories to inform scaling decisions

3. Strengthen Female 25-44 Segment

Female 25-44: CPI ¥4,097 / CTR 2.81% — Core segment with highest Purchase efficiency
Monitor reach ratio to this segment even during NMN mass delivery phase to maintain targeting precision

4. Country-level Budget Optimization

Maintain/increase App Install budget in countries with concentrated Purchases (US/AU etc.)
If new countries emerge from the 10x budget increase, verify alignment with TOMOGO! target market (English-speaking travelers)