TOMOGO! Booking-User Tendency Report（Aug 2026）

Period all bookings in Aug 2026 (2026-08-01–2026-08-31) / Source: Admin=[Admin Raw] book information(#44), Amp=Amplitude(643614) / Purpose: visualize & monitor booking-user tendencies (no interpretation, data only)
⚠️ Special measure: due to a Complete Booking screen change, bookings on 8/17–8/28 did not fire Complete Booking (tracking outage, dev-confirmed). For that window, 14 bookings were recovered via the substitute event AB_Booking_Completed (marked Captured(AB) in the detail). AB has no booking-time utm, so recovered booking-time utm shows "—(AB sub)"; only initial/AppsFlyer are captured. user 39315 (1) still uncaptured (no AB).
51
Total Bookings
45/6
App / Web
22/23/6
Completed/Reserved/CXL
¥1,240,118
Sales (booked, excl. CXL)
¥560,351
Confirmed (completed)
¥27,558
AOV (booked)
2.2
Avg Pax
13/51
Repeat
¥8,840,527
Ad Cost
¥173,344
CPO(actual)
14%
ROAS(confirmed)
Bookings this month (Aug 2026 / 51)
All bookings this month with full attributes (utm / initial_utm / AppsFlyer). Attributes shown for captured only.
↕ Scroll table vertically/horizontally (51)
DateApp/WebProductPaxStatusF/RNetValueuser_idutminitial_utmAppsFlyerCaptured
2026-08-01AppYanaka Walking Tour: Temples & Old Tokyo Charm4ReservedRepeat Booking750236539(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-08-01AppKagurazaka: Tokyo’s “Little Paris”4ReservedRepeat Booking1425236539(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-08-01AppSecret Kyoto: Our Tour Leaders' Exclusive List in Local Neighborhoods4ReservedRepeat Booking1857436539(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-08-01WebAsakusa Food Sample and Boutique Shopping Tour2ReservedFirst Booking781931946Not capturedNot capturedNot capturedNot captured
2026-08-01WebKyoto Walking Tour: Main Attractions & Hidden Gems4ReservedFirst Booking1050337889Not capturedNot capturedNot capturedNot captured
2026-08-01AppTokyo Private Family Adventure: Play, Learn & Explore Together2CompletedFirst Booking922437909Not capturedNot capturedNot capturedNot captured
2026-08-02WebShimokitazawa Tour: Vintage Finds & Lucky Cats3CancelledFirst Booking-102037846—(AB sub)google / cpc / search_tomogo_general_enwebsite / (none)Captured(AB)
2026-08-03AppTokyo Shrine and Fashion District Walking Tour1CancelledFirst Booking-60737874Not capturedNot capturedNot capturedNot captured
2026-08-03AppA Thousand Torii: Fushimi Inari, Temple Trails & Sake District1CancelledFirst Booking-67537631Not capturedNot capturedNot capturedNot captured
2026-08-04AppYanaka Walking Tour: Temples & Old Tokyo Charm2ReservedFirst Booking570637900Not capturedNot capturedNot capturedNot captured
2026-08-04AppMonzen-Nakacho: Tokyo's Locals' Favorite4ReservedRepeat Booking1358736539(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-08-04AppPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide2CompletedFirst Booking570638119Not capturedNot capturedNot capturedNot captured
2026-08-04AppShinjuku: Private Bar Hopping & Neon Backstreet Tour2ReservedFirst Booking2183537516(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-08-05AppAkihabara: The Anime & Entertainment Center2CompletedRepeat Booking743036365(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-08-05AppTokyo Private Full Day Tour1CompletedFirst Booking1530638088Not capturedNot capturedNot capturedNot captured
2026-08-07AppShinjuku Private Food Tour1CompletedFirst Booking1162225482(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-08-07AppVintage Shopping Tour with a Tokyo Local1CompletedFirst Booking317137821Not capturedNot capturedNot capturedNot captured
2026-08-08WebPrivate Tokyo Walking Tour: Asakusa Temples & Traditions2CompletedFirst Booking606538400(none) / (none) / (none)google / cpc / search_tomogo_general_en(none) / (none)Captured
2026-08-10AppPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide1CancelledFirst Booking-67538386(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-08-10AppShimokitazawa Tour: Vintage Finds & Lucky Cats4CompletedRepeat Booking1503334493(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-08-11AppYanaka Walking Tour: Temples & Old Tokyo Charm4ReservedFirst Booking856036299Not capturedNot capturedNot capturedNot captured
2026-08-12AppFlavors of Osaka: A Japanese Street Food Adventure1ReservedFirst Booking767132666(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-08-13AppNature in the Middle of Tokyo2ReservedFirst Booking281933294(none) / (none) / (none)(none) / (none) / (none)googleadwords_int / [Search] TOMOGO_General_ENCaptured
2026-08-13AppShinjuku: Private Bar Hopping & Neon Backstreet Tour2CompletedFirst Booking2565238712Not capturedNot capturedNot capturedNot captured
2026-08-13WebTokyo Private Full Day Tour2ReservedFirst Booking1703138756Not capturedNot capturedNot capturedNot captured
2026-08-15AppTokyo Private Full Day Tour1ReservedFirst Booking638336311(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-08-16AppKyoto Full Day Private Tour1CompletedFirst Booking1530635850(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-08-16AppCastle Views and Merchant Tales: Osaka History Walk1CompletedRepeat Booking881535850(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-08-17AppShimokitazawa Tour: Vintage Finds & Lucky Cats4CancelledRepeat Booking-123837846—(AB sub)google / cpc / search_tomogo_general_enwebsite / (none)Captured(AB)
2026-08-17AppShimokitazawa Tour: Vintage Finds & Lucky Cats4CompletedRepeat Booking750237846—(AB sub)google / cpc / search_tomogo_general_enwebsite / (none)Captured(AB)
2026-08-18AppTokyo Omakase Tour: A Custom Experience Curated by a Local Expert1CompletedFirst Booking2054439029—(AB sub)(none) / (none) / (none)(none) / (none)Captured(AB)
2026-08-19AppOur Locals’ Insider Tour: Favorite Tokyo Spots2ReservedFirst Booking1352437806—(AB sub)(none) / (none) / (none)(none) / (none)Captured(AB)
2026-08-19AppKyoto Walking Tour: Main Attractions & Hidden Gems2ReservedRepeat Booking1020637806—(AB sub)(none) / (none) / (none)(none) / (none)Captured(AB)
2026-08-19AppOsaka Walking Tour: Main Attractions & Hidden Gems2ReservedRepeat Booking1020637806—(AB sub)(none) / (none) / (none)(none) / (none)Captured(AB)
2026-08-20AppSecret Kyoto: Our Tour Leaders' Exclusive List in Local Neighborhoods2CancelledFirst Booking-105838815—(AB sub)(none) / (none) / (none)(none) / (none)Captured(AB)
2026-08-21AppKyoto Walking Tour: Main Attractions & Hidden Gems2ReservedFirst Booking156539183—(AB sub)(none) / (none) / (none)organic / (none)Captured(AB)
2026-08-22AppPrivate Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide3CompletedFirst Booking477739244—(AB sub)(none) / (none) / (none)(none) / (none)Captured(AB)
2026-08-24WebShinjuku Private Food Tour2CompletedFirst Booking2303139315Not capturedNot capturedNot capturedNot captured
2026-08-25AppShinjuku: Private Bar Hopping & Neon Backstreet Tour2ReservedFirst Booking1765237236—(AB sub)(none) / (none) / (none)organic / (none)Captured(AB)
2026-08-26AppAkihabara: The Anime & Entertainment Center4ReservedFirst Booking750232675—(AB sub)(none) / (none) / (none)(none) / (none)Captured(AB)
2026-08-26AppExplore Tokyo's Coffee Capital and Historic Gardens1ReservedFirst Booking376139391—(AB sub)(none) / (none) / (none)organic / (none)Captured(AB)
2026-08-28AppTokyo Omakase Tour: A Custom Experience Curated by a Local Expert2CompletedFirst Booking1764339063—(AB sub)(none) / (none) / (none)(none) / (none)Captured(AB)
2026-08-29AppTokyo Private Full Day Tour2ReservedFirst Booking1703134884(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-08-30AppTokyo Shrine and Fashion District Walking Tour1ReservedFirst Booking137539418Not capturedNot capturedNot capturedNot captured
2026-08-30AppVintage Shopping Tour with a Tokyo Local6ReservedFirst Booking3328035165Not capturedNot capturedNot capturedNot captured
2026-08-30AppTokyo Private Full Day Tour1CompletedFirst Booking942633041Not capturedNot capturedNot capturedNot captured
2026-08-30AppAkihabara: The Anime & Entertainment Center1CompletedRepeat Booking137533041Not capturedNot capturedNot capturedNot captured
2026-08-31AppKyoto Full Day Private Tour1CompletedFirst Booking-565939061Not capturedNot capturedNot capturedNot captured
2026-08-31AppTokyo Private Walking Tour: Tsukiji's Best Kept Secrets1CompletedFirst Booking585439439Not capturedNot capturedNot capturedNot captured
2026-08-31AppNature in the Middle of Tokyo2CompletedFirst Booking881939337Not capturedNot capturedNot capturedNot captured
2026-08-31AppSecret Kyoto: Our Tour Leaders' Exclusive List in Local Neighborhoods2CompletedRepeat Booking1067239337Not capturedNot capturedNot capturedNot captured
📈 Monthly Trend (Overview)

Monthly Bookings (12 mo, by App / Web)

Monthly trend of Admin booking data (100% of bookings). Per-metric monthly trends are under each Ⅰ section's monthly-trend toggle.
Sep App:24Sep Web:832SepOct App:39Oct Web:1150OctNov App:86Nov Web:21107NovDec App:83Dec Web:891DecJan App:63Jan Web:1477JanFeb App:71Feb Web:1586FebMar App:78Mar Web:26104MarApr App:48Apr Web:452AprMay App:27May Web:734MayJun App:23Jun Web:1134JunJul App:45Jul Web:752JulAug App:45Aug Web:651AugAppWeb
Ⅰ. Core Tendencies (Admin, 100% of bookings)

Ⅰ-1. Traffic Channel (App / Web)

Breakdown of booking route. Admin booking data, applied to all bookings.
ValueBookingsShare (bar)
App45
88%
Web6
12%
Show weekly trend08/02 App:408/02 Web:308/0208/09 App:1008/09 Web:108/0908/16 App:908/16 Web:108/1608/23 App:908/2308/30 App:908/30 Web:108/3009/06 App:409/06AppWeb
Show monthly trend (12 mo)Sep App:24Sep Web:832SepOct App:39Oct Web:1150OctNov App:86Nov Web:21107NovDec App:83Dec Web:891DecJan App:63Jan Web:1477JanFeb App:71Feb Web:1586FebMar App:78Mar Web:26104MarApr App:48Apr Web:452AprMay App:27May Web:734MayJun App:23Jun Web:1134JunJul App:45Jul Web:752JulAug App:45Aug Web:651AugAppWeb

Ⅰ-2. Top Tours (Top 10)

Most-booked products. Admin booking data.
ValueBookingsShare (bar)
Tokyo Private Full Day Tour5
10%
Shimokitazawa Tour: Vintage Finds & Lucky Cats4
8%
Yanaka Walking Tour: Temples & Old Tokyo Charm3
6%
Secret Kyoto: Our Tour Leaders' Exclusive List in Local Neighborhoods3
6%
Kyoto Walking Tour: Main Attractions & Hidden Gems3
6%
Private Tokyo Walking Tour: Shinjuku Secrets with a Local Expert Guide3
6%
Shinjuku: Private Bar Hopping & Neon Backstreet Tour3
6%
Akihabara: The Anime & Entertainment Center3
6%
Tokyo Shrine and Fashion District Walking Tour2
4%
Shinjuku Private Food Tour2
4%
Other20
39%

Ⅰ-3. Party Composition (Solo/Couple/Group/Family)

Companion type per booking. Classified from Adult/Child/Infant counts.
ValueBookingsShare (bar)
Couple/Pair19
37%
Solo17
33%
Group(3+)11
22%
Family(w/kids)4
8%
Show weekly trend08/02 Couple/Pair:108/02 Family(w/kids):208/02 Group(3+):408/0208/09 Couple/Pair:408/09 Family(w/kids):108/09 Group(3+):108/09 Solo:508/0908/16 Couple/Pair:308/16 Family(w/kids):108/16 Group(3+):108/16 Solo:508/1608/23 Couple/Pair:508/23 Group(3+):308/23 Solo:108/2308/30 Couple/Pair:408/30 Group(3+):208/30 Solo:408/3009/06 Couple/Pair:209/06 Solo:209/06Couple/PairFamily(w/kids)Group(3+)Solo
Show monthly trend (12 mo)Sep Couple/Pair:8Sep Group(3+):3Sep Solo:2132SepOct Couple/Pair:12Oct Group(3+):9Oct Solo:2950OctNov Couple/Pair:33Nov Family(w/kids):2Nov Group(3+):3Nov Solo:69107NovDec Couple/Pair:28Dec Family(w/kids):2Dec Group(3+):3Dec Solo:5891DecJan Couple/Pair:25Jan Family(w/kids):3Jan Group(3+):5Jan Solo:4477JanFeb Couple/Pair:43Feb Family(w/kids):8Feb Group(3+):9Feb Solo:2686FebMar Couple/Pair:39Mar Family(w/kids):17Mar Group(3+):20Mar Solo:28104MarApr Couple/Pair:27Apr Family(w/kids):5Apr Group(3+):4Apr Solo:1652AprMay Couple/Pair:15May Family(w/kids):5May Group(3+):5May Solo:934MayJun Couple/Pair:11Jun Family(w/kids):9Jun Group(3+):2Jun Solo:1234JunJul Couple/Pair:11Jul Family(w/kids):9Jul Group(3+):4Jul Solo:2852JulAug Couple/Pair:19Aug Family(w/kids):4Aug Group(3+):11Aug Solo:1751AugCouple/PairFamily(w/kids)Group(3+)Solo

Ⅰ-4. Lead Time (2 types)

A = days from booking to tour date (last-minute-ness). B = days from signup to booking. Both Admin.
A. Lead Time (Booking → Tour date)
ValueBookingsShare (bar)
0-1d1
2%
2-3d8
16%
4-7d6
12%
8-14d6
12%
15-30d6
12%
31d+24
47%
B. Days from Signup → Booking
ValueBookingsShare (bar)
Same day9
18%
1-7d14
27%
8-30d14
27%
31-90d12
24%
91-180d1
2%
181d+1
2%

Ⅰ-5. Booking Weekday

Distribution of weekdays bookings occur.
ValueBookingsShare (bar)
Mon11
22%
Tue7
14%
Wed8
16%
Thu4
8%
Fri4
8%
Sat10
20%
Sun7
14%
Show weekly trend08/02 Sat:608/02 Sun:108/0208/09 Fri:208/09 Mon:208/09 Sat:108/09 Tue:408/09 Wed:208/0908/16 Mon:208/16 Other:308/16 Sat:108/16 Sun:208/16 Tue:108/16 Wed:108/1608/23 Fri:108/23 Mon:208/23 Other:108/23 Sat:108/23 Tue:108/23 Wed:308/2308/30 Fri:108/30 Mon:108/30 Sat:108/30 Sun:408/30 Tue:108/30 Wed:208/3009/06 Mon:409/06FriMonOtherSatSunTueWed
Show monthly trend (12 mo)Sep Fri:2Sep Mon:6Sep Other:9Sep Sat:4Sep Sun:5Sep Tue:3Sep Wed:332SepOct Fri:6Oct Mon:11Oct Other:6Oct Sat:9Oct Sun:4Oct Tue:7Oct Wed:750OctNov Fri:15Nov Mon:13Nov Other:17Nov Sat:13Nov Sun:21Nov Tue:15Nov Wed:13107NovDec Fri:12Dec Mon:17Dec Other:9Dec Sat:9Dec Sun:12Dec Tue:10Dec Wed:2291DecJan Fri:14Jan Mon:14Jan Other:14Jan Sat:14Jan Sun:6Jan Tue:6Jan Wed:977JanFeb Fri:12Feb Mon:16Feb Other:9Feb Sat:10Feb Sun:19Feb Tue:7Feb Wed:1386FebMar Fri:12Mar Mon:18Mar Other:11Mar Sat:12Mar Sun:18Mar Tue:17Mar Wed:16104MarApr Fri:10Apr Mon:11Apr Other:13Apr Sat:5Apr Sun:3Apr Tue:3Apr Wed:752AprMay Fri:6May Mon:7May Other:2May Sat:5May Sun:6May Tue:5May Wed:334MayJun Fri:6Jun Mon:13Jun Other:1Jun Sat:2Jun Sun:2Jun Tue:5Jun Wed:534JunJul Fri:9Jul Mon:5Jul Other:6Jul Sat:2Jul Sun:11Jul Tue:2Jul Wed:1752JulAug Fri:4Aug Mon:11Aug Other:4Aug Sat:10Aug Sun:7Aug Tue:7Aug Wed:851AugFriMonOtherSatSunTueWed

Ⅰ-6. New / Repeat

First booking vs. repeat booking.
ValueBookingsShare (bar)
First Booking38
75%
Repeat Booking13
25%
Show weekly trend08/02 First Booking:408/02 Repeat Booking:308/0208/09 First Booking:908/09 Repeat Booking:208/0908/16 First Booking:808/16 Repeat Booking:208/1608/23 First Booking:508/23 Repeat Booking:408/2308/30 First Booking:908/30 Repeat Booking:108/3009/06 First Booking:309/06 Repeat Booking:109/06First BookingRepeat Booking
Show monthly trend (12 mo)Sep First Booking:20Sep Repeat Booking:1232SepOct First Booking:37Oct Repeat Booking:1350OctNov First Booking:74Nov Repeat Booking:33107NovDec First Booking:54Dec Repeat Booking:3791DecJan First Booking:48Jan Repeat Booking:2977JanFeb First Booking:58Feb Repeat Booking:2886FebMar First Booking:76Mar Repeat Booking:28104MarApr First Booking:37Apr Repeat Booking:1552AprMay First Booking:28May Repeat Booking:634MayJun First Booking:27Jun Repeat Booking:734JunJul First Booking:38Jul Repeat Booking:1452JulAug First Booking:38Aug Repeat Booking:1351AugFirst BookingRepeat Booking

Ⅰ-7. Value Band (Total Value)

Gross amount (Total Value) band per booking (all bookings).
ValueBookingsShare (bar)
¥10,001-30,00034
67%
¥30,001+17
33%

Ⅰ-8. Gender / Age Band

Admin attributes. Gender/age have low fill rate and include Unknown.
Gender
ValueBookingsShare (bar)
Male23
45%
Female21
41%
Unknown7
14%
Age Band
ValueBookingsShare (bar)
Unknown47
92%
25-343
6%
45-541
2%
Ⅱ. Booker Profile / Tour Tendency (Amplitude, captured)

Ⅱ-9. Language (pending)

Country is now covered in Ⅱ-12c (Amplitude gp:last_known_country, IP-geo). Language is still (none) on server-measured booking events; re-acquisition via the enriched join is planned for the next iteration. Device is proxied by Admin (App/Web = Ⅰ-1).

Ⅱ-12a. Tour Category

Themes of booked tours (Amplitude Complete Booking, captured). A booking can have multiple categories, so counts exceed booking volume.
ValueThis moShare (bar)Jul
Hidden Gems17
29%
26▼
Walking Tours9
16%
21▼
Food & Drinks9
16%
16▼
History & Culture8
14%
18▼
Shopping6
10%
1▲
(none)4
7%
3▲
Nature & Outdoors2
3%
2→
Night Tours1
2%
1→
Pop Culture1
2%
0▲
Traditional Experiences1
2%
0▲

Ⅱ-12b. Tour Area

Areas of booked tours (Amplitude Complete Booking, captured).
ValueThis moShare (bar)Jul
Tokyo11
31%
11→
Kyoto4
11%
11▼
Shinjuku Tokyo4
11%
0▲
(none)4
11%
3▲
Taito Tokyo3
8%
5▼
Asakusa Tokyo2
6%
6▼
Osaka2
6%
4▼
Setagaya Tokyo2
6%
0▲
Tokyo Tokyo1
3%
5▼
Tsukiji Tokyo1
3%
4▼

Ⅱ-12c. Booker Country (IP-geo, captured)

Booker country (Amplitude gp:last_known_country = IP-geo viewing location, not nationality; Complete Booking captured). Booking SSOT is Admin. (none) = IP-geo not captured.
ValueThis moShare (bar)Jul
United States16
39%
29▼
(none)15
37%
13▲
Australia4
10%
1▲
Japan3
7%
7▼
Germany2
5%
0▲
Northern Mariana Islands1
2%
0▲
Ⅲ. Pre-booking Behavior (Amplitude, captured)

Ⅲ-13. Pre-booking Funnel (Tour Detail view → Tap Booking → Complete Booking)

Users and conversion at each in-app step leading to booking (this month, overall).
StepUsersPass-through (bar)
Tour Detail view2,555
Tap Booking101
(4.0% of prev)
Complete Booking23
(22.8% of prev)
Overall conversion 0.9% (Tour Detail view → Complete Booking)

Ⅲ-14. Pre-booking Engagement (avg views/search/favorites per booker)

Avg times each booker viewed details, searched, and favorited this month. With MoM.
MetricAugCount (bar)Jul
Tour Detail 閲覧 / 人9.06
7.27▲
検索 / 人 (Search)7.64
7.88▼
お気に入り / 人 (Favorite)4.3
2.0▲
Ⅳ. Acquisition Media (Amplitude, captured only / not-captured out of base)

Ⅳ-16. utm (source / medium / campaign) / at booking

Last-touch utm at booking time (joined).(Complete Booking captured only; AB substitute excluded, no booking-time utm) n=16 / out of base 35
ValueBookingsShare (bar)
(none) / (none) / (none)16
100%

Ⅳ-17. initial_utm (source / medium / campaign) / acquisition

utm at first touch (joined).(captured: CB + AB substitute) n=30 / out of base 21
ValueBookingsShare (bar)
(none) / (none) / (none)26
87%
google / cpc / search_tomogo_general_en4
13%

Ⅳ-18. AppsFlyer (media source / campaign) / install source

App install source (joined).(captured: CB + AB substitute) n=30 / out of base 21
ValueBookingsShare (bar)
(none) / (none)18
60%
organic / (none)8
27%
website / (none)3
10%
googleadwords_int / [Search] TOMOGO_General_EN1
3%
Ⅴ. By Ad Media (supply-side, actual ad numbers)
⚠️ Platform-measured Booking CV (21) ≠ actual bookings (51, Admin). Read CPO primarily on an actual-booking basis. Google: only Complete Booking actions extracted (View_item/sign_up etc. excluded → Google bookings = 7). FB = purchase CV. ASA CV = Install (not booking). Total cost may exclude Google P-MAX. Source: ad_raw / cv_raw(Google) / _daily_data.

Ⅴ-1. By Media Overview (Cost / Delivery / Efficiency)

Key metrics by media (ServiceName). Booking CV/CPO are platform-measured (ASA CV=Install so Booking CV=0). For Google, values are isolated from cv_raw(Google) ConversionTypeName: Booking CV=Complete Booking / Install=first_open & Install-type (reinstall excluded) / Registrations=sign_up (ad_raw Google shows 0). CPI=Cost/Install, CPA-Reg=Cost/Registrations. Actual-booking SSOT is Admin.
MediaCostIMPClickCTRCPCInstallCPIRegist.CPA-RegBooking CVCPOROAS
Facebook Ads¥6,359,3622,921,66159,7822.0%¥1061,683¥3,779996¥6,38514¥454,2400.0%
Google Ads¥2,067,747275,9077,6142.8%¥272132¥15,66574¥27,9457¥295,39219.9%
Apple Search Ads¥135,96820,8332611.3%¥52144¥3,0900—0—0.0%
TikTok Ads¥0000.0%—0—2—0—0.0%

Ⅴ-2. Cost by Media (Budget Allocation)

MediaAmountShare (bar)
Facebook Ads¥6,359,362
74%
Google Ads¥2,067,747
24%
Apple Search Ads¥135,968
2%

Ⅴ-3. Booking CV by Media (platform, excl. ASA)

Platform-measured Booking CV for FB/Google/TikTok. Note the gap vs. actual bookings (51).
MediaValueShare (bar)
Facebook Ads14
67%
Google Ads7
33%

Ⅴ-4. Install by Media

FB=MobileAppInstalls, ASA=CV. AF total 3,119 (measurement overlap differs).
MediaValueShare (bar)
Facebook Ads1,683
91%
Google Ads132
7%
Apple Search Ads44
2%

Ⅴ-5. Registrations by Media

MediaValueShare (bar)
Facebook Ads996
93%
Google Ads74
7%
TikTok Ads2
0%

Ⅴ-6. Priority Funnel (Delivery → Booking)

Priority Install > Registrations > Booking against delivery (IMP/Click). Platform-measured and actual bookings shown side by side.
Delivery IMP 3,257,743
Click 71,363
Install(AF) 3,119
Registrations 1,496
Booking CV (platform) 21 ← platform-measured
Actual bookings (Admin) 51 ← actual

Ⅴ-7. Daily Cost (bar) × platform Booking CV (line)

08/01 Cost:403,65208/02 Cost:443,63308/03 Cost:350,01508/04 Cost:384,37308/05 Cost:441,72408/06 Cost:361,07508/07 Cost:375,34308/08 Cost:407,02008/09 Cost:412,19608/10 Cost:399,80608/11 Cost:346,07408/12 Cost:394,44408/13 Cost:392,00508/14 Cost:339,04208/15 Cost:319,26808/16 Cost:403,96708/17 Cost:362,49308/18 Cost:313,00208/19 Cost:309,82308/20 Cost:128,75108/21 Cost:154,52408/22 Cost:142,08108/23 Cost:138,43008/24 Cost:152,77708/25 Cost:145,26808/26 Cost:152,90208/27 Cost:117,30708/28 Cost:128,00608/29 Cost:131,69208/30 Cost:155,01908/31 Cost:134,80008/01 Booking CV:408/02 Booking CV:308/03 Booking CV:408/04 Booking CV:108/05 Booking CV:008/06 Booking CV:008/07 Booking CV:108/08 Booking CV:308/09 Booking CV:008/10 Booking CV:108/11 Booking CV:008/12 Booking CV:108/13 Booking CV:108/14 Booking CV:008/15 Booking CV:008/16 Booking CV:008/17 Booking CV:008/18 Booking CV:008/19 Booking CV:008/20 Booking CV:008/21 Booking CV:008/22 Booking CV:008/23 Booking CV:008/24 Booking CV:008/25 Booking CV:008/26 Booking CV:008/27 Booking CV:008/28 Booking CV:008/29 Booking CV:008/30 Booking CV:008/31 Booking CV:208/0108/0308/0508/0708/0908/1108/1308/1508/1708/1908/2108/2308/2508/2708/2908/31Cost (bar)Booking CV (line)

Ⅴ-8. Monthly Cost by Media (12 mo)

2025-09 Facebook Ads:¥1,271,4182025-09 Google Ads:¥1,004,7602025-09 TikTok Ads:¥320,634Sep2025-10 Facebook Ads:¥1,652,8772025-10 Google Ads:¥1,392,6002025-10 TikTok Ads:¥410,451Oct2025-11 Facebook Ads:¥3,739,9302025-11 Google Ads:¥1,440,1082025-11 TikTok Ads:¥1,051,015Nov2025-12 Facebook Ads:¥3,102,5872025-12 Google Ads:¥512,5922025-12 TikTok Ads:¥712,2722025-12 Twitter Ads:¥696,823Dec2026-01 Facebook Ads:¥2,999,8302026-01 TikTok Ads:¥491,593Jan2026-02 Facebook Ads:¥3,310,3112026-02 Google Ads:¥125,0022026-02 TikTok Ads:¥250,410Feb2026-03 Facebook Ads:¥2,792,2452026-03 Google Ads:¥402,8662026-03 TikTok Ads:¥173,188Mar2026-04 Apple Search Ads:¥95,0822026-04 Facebook Ads:¥2,584,3852026-04 Google Ads:¥977,2092026-04 TikTok Ads:¥403,060Apr2026-05 Apple Search Ads:¥167,5252026-05 Facebook Ads:¥2,630,2022026-05 Google Ads:¥1,008,8362026-05 TikTok Ads:¥79,647May2026-06 Apple Search Ads:¥160,3722026-06 Facebook Ads:¥6,991,0082026-06 Google Ads:¥3,930,238Jun2026-07 Apple Search Ads:¥149,6782026-07 Facebook Ads:¥8,081,1422026-07 Google Ads:¥3,040,232Jul2026-08 Apple Search Ads:¥135,9682026-08 Facebook Ads:¥6,359,3622026-08 Google Ads:¥2,067,747AugApple Search AdsFacebook AdsGoogle AdsTikTok AdsTwitter Ads

Ⅴ-9. Top Cost by Campaign

MediaCampaignCost
Facebook Ads[APP_Booking]IOS_Advantage+_CP¥2,193,114
Facebook Ads[WEB&APP]CV_Create Account¥1,445,546
Facebook Ads[LE募集]セミナー募集_Calendly¥1,281,998
Google Ads[Search] TOMOGO_General_EN¥1,062,049
Google Ads[DG] Awareness_US_AU¥522,137
Facebook Ads[WEB&APP] RT_Purchase¥511,760
Facebook Ads[Lead]Pathways¥461,403
Google Ads[Search] TOMOGO_Brand_EN¥229,881
Facebook Ads[WEB&APP]ASC_Booking¥205,658
Google Ads[Search] TOMOGO_General_JP¥190,074
Ⅵ. Appendix (Data Quality)

Amplitude Capture Status

Weekly trend of whether bookings are captured as Amplitude Complete Booking (coverage monitoring). Captured this month 30/51.
08/02 Captured:408/02 Not captured:308/0208/09 Captured:508/09 Not captured:608/0908/16 Captured:708/16 Not captured:308/1608/23 Captured:908/2308/30 Captured:508/30 Not captured:508/3009/06 Not captured:409/06CapturedNot captured
Monthly report Aug 2026. Country/Language = enriched join needed (next). Generated: gen_report.py 2026-08