TOMOGO! Booking-User Tendency Report（Jul 2026）

Period all bookings in Jul 2026 (2026-07-01–2026-07-31) / Source: Admin=[Admin Raw] book information(#44), Amp=Amplitude(643614) / Purpose: visualize & monitor booking-user tendencies (no interpretation, data only)
52
Total Bookings
45/7
App / Web
39/4/9
Completed/Reserved/CXL
¥1,118,266
Sales (booked, excl. CXL)
¥964,266
Confirmed (completed)
¥26,006
AOV (booked)
1.8
Avg Pax
14/52
Repeat
¥11,919,676
Ad Cost
¥229,225
CPO(actual)
9%
ROAS(confirmed)
Bookings this month (Jul 2026 / 52)
All bookings this month with full attributes (utm / initial_utm / AppsFlyer). Attributes shown for captured only.
↕ Scroll table vertically/horizontally (52)
DateApp/WebProductPaxStatusF/RNetValueuser_idutminitial_utmAppsFlyerCaptured
2026-07-01AppSecret Tokyo: Our Tour Leaders' Exclusive List in Local Neighborhoods2CompletedFirst Booking1667233967Not capturedNot capturedNot capturedNot captured
2026-07-02WebAkihabara: The Anime & Entertainment Center1CompletedFirst Booking470035325Not capturedNot capturedNot capturedNot captured
2026-07-02AppTokyo Cafe Culture Tour1CompletedFirst Booking1019123997Not capturedNot capturedNot capturedNot captured
2026-07-04AppTokyo Private Full Day Tour2ReservedFirst Booking80312348Not capturedNot capturedNot capturedNot captured
2026-07-05WebVintage Shopping Tour with a Tokyo Local1CompletedFirst Booking977135643Not capturedNot capturedNot capturedNot captured
2026-07-05AppAsakusa History and Culture Walking Tour2CompletedFirst Booking121567712Not capturedNot capturedNot capturedNot captured
2026-07-05WebTokyo Private Full Day Tour1CompletedRepeat Booking42633528(none) / (none) / (none)google / cpc / search_tomogo_general_en(none) / (none)Captured
2026-07-05WebFlavors of Osaka: A Japanese Street Food Adventure1CancelledFirst Booking-74934879Not capturedNot capturedNot capturedNot captured
2026-07-05WebFlavors of Osaka: A Japanese Street Food Adventure1CompletedRepeat Booking767134879Not capturedNot capturedNot capturedNot captured
2026-07-06AppA Thousand Torii: Fushimi Inari, Temple Trails & Sake District4ReservedFirst Booking1425235655Not capturedNot capturedNot capturedNot captured
2026-07-08AppYanaka Walking Tour: Temples & Old Tokyo Charm1CancelledRepeat Booking839535944(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-08AppShibuya Private Food Tour1CompletedRepeat Booking1906235997(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-08AppShibuya Private Food Tour1CancelledRepeat Booking-109835997(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-08AppFresh Flavors of Tsukiji: Tokyo Food Market Tour1CancelledRepeat Booking-74935997(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-08AppAsakusa History and Culture Walking Tour1CancelledFirst Booking-67535997(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-08AppYanaka Walking Tour: Temples & Old Tokyo Charm1CancelledFirst Booking-67535944(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-08AppTokyo Omakase Tour: A Custom Experience Curated by a Local Expert1CompletedRepeat Booking2054435997(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-09AppSecret Tokyo: Our Tour Leaders' Exclusive List in Local Neighborhoods1CompletedFirst Booking1027636025Not capturedNot capturedNot capturedNot captured
2026-07-09AppTokyo Private Full Day Tour1CompletedFirst Booking1362632977Not capturedNot capturedNot capturedNot captured
2026-07-09AppAsakusa History and Culture Walking Tour5CompletedFirst Booking1740236012meta / paid_social / conversion_us_similar_create_account(none) / (none) / (none)meta_web / conversion_us_similar_create_accountCaptured
2026-07-10AppUeno: Private Bar Hopping in Old Tokyo2CompletedFirst Booking3103536124Not capturedNot capturedNot capturedNot captured
2026-07-10WebA Thousand Torii: Fushimi Inari, Temple Trails & Sake District3CompletedFirst Booking1100123382(none) / (none) / (none)google / cpc / search_tomogo_brand_enorganic / (none)Captured
2026-07-12AppThe Philosopher's Path: Nanzenji, Hidden Shrines & Quiet Gardens2CompletedFirst Booking1170636319Not capturedNot capturedNot capturedNot captured
2026-07-13AppNature in the Middle of Tokyo2CancelledFirst Booking-70636365(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-14AppTokyo Private Full Day Tour3CompletedRepeat Booking1645423382(none) / (none) / (none)google / cpc / search_tomogo_brand_enorganic / (none)Captured
2026-07-15AppSecret Tokyo: Our Tour Leaders' Exclusive List in Local Neighborhoods1CompletedRepeat Booking985636595Not capturedNot capturedNot capturedNot captured
2026-07-15AppSecret Tokyo: Our Tour Leaders' Exclusive List in Local Neighborhoods1CompletedFirst Booking985636595Not capturedNot capturedNot capturedNot captured
2026-07-15AppYanaka Walking Tour: Temples & Old Tokyo Charm1CancelledRepeat Booking-67536595Not capturedNot capturedNot capturedNot captured
2026-07-17AppFlavors of Osaka: A Japanese Street Food Adventure2CompletedFirst Booking1574836334Not capturedNot capturedNot capturedNot captured
2026-07-17WebTokyo Private Full Day Tour4CompletedFirst Booking1440136751Not capturedNot capturedNot capturedNot captured
2026-07-17AppAsakusa History and Culture Walking Tour1CompletedFirst Booking839536792(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-17AppA Thousand Torii: Fushimi Inari, Temple Trails & Sake District1CompletedRepeat Booking797536792(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-19AppTokyo Private Family Adventure: Play, Learn & Explore Together2CompletedFirst Booking1286836914Not capturedNot capturedNot capturedNot captured
2026-07-19AppFresh Flavors of Tsukiji: Tokyo Food Market Tour1CancelledFirst Booking613636759(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-19AppFresh Flavors of Tsukiji: Tokyo Food Market Tour1CompletedRepeat Booking613636759(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-20AppFresh Flavors of Tsukiji: Tokyo Food Market Tour3CompletedFirst Booking1645037001Not capturedNot capturedNot capturedNot captured
2026-07-20AppSecret Kyoto: Our Tour Leaders' Exclusive List in Local Neighborhoods4CompletedFirst Booking2847434493(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-07-22AppYanaka Walking Tour: Temples & Old Tokyo Charm1CompletedFirst Booking839535361Not capturedNot capturedNot capturedNot captured
2026-07-22AppOsaka Walking Tour: Main Attractions & Hidden Gems2CompletedFirst Booking1170637160Not capturedNot capturedNot capturedNot captured
2026-07-22AppTurn the Pages of Jimbocho: Tokyo’s Book Town4CompletedRepeat Booking1866234493(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-07-24AppTokyo Shrine and Fashion District Walking Tour1CompletedFirst Booking797537122Not capturedNot capturedNot capturedNot captured
2026-07-24AppKyoto Full Day Private Tour3CompletedFirst Booking932437136Not capturedNot capturedNot capturedNot captured
2026-07-24AppTokyo Omakase Tour: A Custom Experience Curated by a Local Expert1CompletedFirst Booking2054437374Not capturedNot capturedNot capturedNot captured
2026-07-25AppOsaka Omakase Tour: A Custom Day Trip Curated by a Local Expert1CompletedFirst Booking2096437190Not capturedNot capturedNot capturedNot captured
2026-07-26AppTokyo Matcha & Tea Tasting Tour1CompletedFirst Booking1019137459Not capturedNot capturedNot capturedNot captured
2026-07-26AppSecret Kyoto: Our Tour Leaders' Exclusive List in Local Neighborhoods3CompletedRepeat Booking1869535156googleadwords_int / Search / [Search] TOMOGO_General_ENgoogle / cpc / search_tomogo_general_engoogleadwords_int / [DG] Awareness_US_AUCaptured
2026-07-27AppYanaka Walking Tour: Temples & Old Tokyo Charm1CompletedFirst Booking797537551Not capturedNot capturedNot capturedNot captured
2026-07-28AppTokyo Private Full Day Tour4ReservedFirst Booking1794236539(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-07-29AppKyoto Full Day Private Tour2ReservedFirst Booking42637668Not capturedNot capturedNot capturedNot captured
2026-07-29AppSecret Kyoto: Our Tour Leaders' Exclusive List in Local Neighborhoods2CompletedFirst Booking1667237487Not capturedNot capturedNot capturedNot captured
2026-07-29AppAsakusa History and Culture Walking Tour2CompletedFirst Booking1170637665Not capturedNot capturedNot capturedNot captured
2026-07-30AppBamboo, River & Old Kyoto: Arashiyama Walking Tour3CompletedFirst Booking990034927Not capturedNot capturedNot capturedNot captured
📈 Monthly Trend (Overview)

Monthly Bookings (12 mo, by App / Web)

Monthly trend of Admin booking data (100% of bookings). Per-metric monthly trends are under each Ⅰ section's monthly-trend toggle.
Aug App:20Aug Web:525AugSep App:24Sep Web:832SepOct App:39Oct Web:1150OctNov App:86Nov Web:21107NovDec App:83Dec Web:891DecJan App:63Jan Web:1477JanFeb App:71Feb Web:1586FebMar App:78Mar Web:26104MarApr App:48Apr Web:452AprMay App:27May Web:734MayJun App:23Jun Web:1134JunJul App:45Jul Web:752JulAppWeb
Ⅰ. Core Tendencies (Admin, 100% of bookings)

Ⅰ-1. Traffic Channel (App / Web)

Breakdown of booking route. Admin booking data, applied to all bookings.
ValueBookingsShare (bar)
App45
87%
Web7
13%
Show weekly trend07/05 App:407/05 Web:507/0507/12 App:1307/12 Web:107/1207/19 App:1107/19 Web:107/1907/26 App:1107/2608/02 App:608/02AppWeb
Show monthly trend (12 mo)Aug App:20Aug Web:525AugSep App:24Sep Web:832SepOct App:39Oct Web:1150OctNov App:86Nov Web:21107NovDec App:83Dec Web:891DecJan App:63Jan Web:1477JanFeb App:71Feb Web:1586FebMar App:78Mar Web:26104MarApr App:48Apr Web:452AprMay App:27May Web:734MayJun App:23Jun Web:1134JunJul App:45Jul Web:752JulAppWeb

Ⅰ-2. Top Tours (Top 10)

Most-booked products. Admin booking data.
ValueBookingsShare (bar)
Tokyo Private Full Day Tour6
12%
Asakusa History and Culture Walking Tour5
10%
Yanaka Walking Tour: Temples & Old Tokyo Charm5
10%
Secret Tokyo: Our Tour Leaders' Exclusive List in Local Neighborhoods4
8%
Fresh Flavors of Tsukiji: Tokyo Food Market Tour4
8%
Flavors of Osaka: A Japanese Street Food Adventure3
6%
A Thousand Torii: Fushimi Inari, Temple Trails & Sake District3
6%
Secret Kyoto: Our Tour Leaders' Exclusive List in Local Neighborhoods3
6%
Shibuya Private Food Tour2
4%
Tokyo Omakase Tour: A Custom Experience Curated by a Local Expert2
4%
Other15
29%

Ⅰ-3. Party Composition (Solo/Couple/Group/Family)

Companion type per booking. Classified from Adult/Child/Infant counts.
ValueBookingsShare (bar)
Solo28
54%
Couple/Pair11
21%
Family(w/kids)9
17%
Group(3+)4
8%
Show weekly trend07/05 Couple/Pair:307/05 Solo:607/0507/12 Couple/Pair:207/12 Family(w/kids):207/12 Group(3+):107/12 Solo:907/1207/19 Couple/Pair:207/19 Family(w/kids):307/19 Solo:707/1907/26 Couple/Pair:107/26 Family(w/kids):307/26 Group(3+):207/26 Solo:507/2608/02 Couple/Pair:308/02 Family(w/kids):108/02 Group(3+):108/02 Solo:108/02Couple/PairFamily(w/kids)Group(3+)Solo
Show monthly trend (12 mo)Aug Couple/Pair:9Aug Family(w/kids):2Aug Group(3+):4Aug Solo:1025AugSep Couple/Pair:8Sep Group(3+):3Sep Solo:2132SepOct Couple/Pair:12Oct Group(3+):9Oct Solo:2950OctNov Couple/Pair:33Nov Family(w/kids):2Nov Group(3+):3Nov Solo:69107NovDec Couple/Pair:28Dec Family(w/kids):2Dec Group(3+):3Dec Solo:5891DecJan Couple/Pair:25Jan Family(w/kids):3Jan Group(3+):5Jan Solo:4477JanFeb Couple/Pair:43Feb Family(w/kids):8Feb Group(3+):9Feb Solo:2686FebMar Couple/Pair:39Mar Family(w/kids):17Mar Group(3+):20Mar Solo:28104MarApr Couple/Pair:27Apr Family(w/kids):5Apr Group(3+):4Apr Solo:1652AprMay Couple/Pair:15May Family(w/kids):5May Group(3+):5May Solo:934MayJun Couple/Pair:11Jun Family(w/kids):9Jun Group(3+):2Jun Solo:1234JunJul Couple/Pair:11Jul Family(w/kids):9Jul Group(3+):4Jul Solo:2852JulCouple/PairFamily(w/kids)Group(3+)Solo

Ⅰ-4. Lead Time (2 types)

A = days from booking to tour date (last-minute-ness). B = days from signup to booking. Both Admin.
A. Lead Time (Booking → Tour date)
ValueBookingsShare (bar)
0-1d9
17%
2-3d19
37%
4-7d7
13%
8-14d4
8%
15-30d3
6%
31d+10
19%
B. Days from Signup → Booking
ValueBookingsShare (bar)
Same day27.0
52%
1-7d9.0
17%
8-30d9.0
17%
31-90d2.0
4%
181d+5.0
10%

Ⅰ-5. Booking Weekday

Distribution of weekdays bookings occur.
ValueBookingsShare (bar)
Mon5
10%
Tue2
4%
Wed17
33%
Thu6
12%
Fri9
17%
Sat2
4%
Sun11
21%
Show weekly trend07/05 Sat:107/05 Sun:507/05 Thu:207/05 Wed:107/0507/12 Fri:207/12 Mon:107/12 Sun:107/12 Thu:307/12 Wed:707/1207/19 Fri:407/19 Mon:107/19 Other:107/19 Sun:307/19 Wed:307/1907/26 Fri:307/26 Mon:207/26 Sat:107/26 Sun:207/26 Wed:307/2608/02 Mon:108/02 Other:108/02 Thu:108/02 Wed:308/02FriMonOtherSatSunThuWed
Show monthly trend (12 mo)Aug Fri:4Aug Mon:10Aug Other:2Aug Sat:2Aug Sun:3Aug Thu:2Aug Wed:225AugSep Fri:2Sep Mon:6Sep Other:3Sep Sat:4Sep Sun:5Sep Thu:9Sep Wed:332SepOct Fri:6Oct Mon:11Oct Other:7Oct Sat:9Oct Sun:4Oct Thu:6Oct Wed:750OctNov Fri:15Nov Mon:13Nov Other:15Nov Sat:13Nov Sun:21Nov Thu:17Nov Wed:13107NovDec Fri:12Dec Mon:17Dec Other:10Dec Sat:9Dec Sun:12Dec Thu:9Dec Wed:2291DecJan Fri:14Jan Mon:14Jan Other:6Jan Sat:14Jan Sun:6Jan Thu:14Jan Wed:977JanFeb Fri:12Feb Mon:16Feb Other:7Feb Sat:10Feb Sun:19Feb Thu:9Feb Wed:1386FebMar Fri:12Mar Mon:18Mar Other:17Mar Sat:12Mar Sun:18Mar Thu:11Mar Wed:16104MarApr Fri:10Apr Mon:11Apr Other:3Apr Sat:5Apr Sun:3Apr Thu:13Apr Wed:752AprMay Fri:6May Mon:7May Other:5May Sat:5May Sun:6May Thu:2May Wed:334MayJun Fri:6Jun Mon:13Jun Other:5Jun Sat:2Jun Sun:2Jun Thu:1Jun Wed:534JunJul Fri:9Jul Mon:5Jul Other:2Jul Sat:2Jul Sun:11Jul Thu:6Jul Wed:1752JulFriMonOtherSatSunThuWed

Ⅰ-6. New / Repeat

First booking vs. repeat booking.
ValueBookingsShare (bar)
First Booking38
73%
Repeat Booking14
27%
Show weekly trend07/05 First Booking:707/05 Repeat Booking:207/0507/12 First Booking:907/12 Repeat Booking:507/1207/19 First Booking:707/19 Repeat Booking:507/1907/26 First Booking:907/26 Repeat Booking:207/2608/02 First Booking:608/02First BookingRepeat Booking
Show monthly trend (12 mo)Aug First Booking:18Aug Repeat Booking:725AugSep First Booking:20Sep Repeat Booking:1232SepOct First Booking:37Oct Repeat Booking:1350OctNov First Booking:74Nov Repeat Booking:33107NovDec First Booking:54Dec Repeat Booking:3791DecJan First Booking:48Jan Repeat Booking:2977JanFeb First Booking:58Feb Repeat Booking:2886FebMar First Booking:76Mar Repeat Booking:28104MarApr First Booking:37Apr Repeat Booking:1552AprMay First Booking:28May Repeat Booking:634MayJun First Booking:27Jun Repeat Booking:734JunJul First Booking:38Jul Repeat Booking:1452JulFirst BookingRepeat Booking

Ⅰ-7. Value Band (Total Value)

Gross amount (Total Value) band per booking (all bookings).
ValueBookingsShare (bar)
¥10,001-30,00040
77%
¥30,001+12
23%

Ⅰ-8. Gender / Age Band

Admin attributes. Gender/age have low fill rate and include Unknown.
Gender
ValueBookingsShare (bar)
Male22
42%
Female21
40%
Unknown9
17%
Age Band
ValueBookingsShare (bar)
Unknown45
87%
55-643
6%
35-443
6%
25-341
2%
Ⅱ. Booker Profile / Tour Tendency (Amplitude, captured)

Ⅱ-9. Language (pending)

Country is now covered in Ⅱ-12c (Amplitude gp:last_known_country, IP-geo). Language is still (none) on server-measured booking events; re-acquisition via the enriched join is planned for the next iteration. Device is proxied by Admin (App/Web = Ⅰ-1).

Ⅱ-12a. Tour Category

Themes of booked tours (Amplitude Complete Booking, captured). A booking can have multiple categories, so counts exceed booking volume.
ValueThis moShare (bar)Jun
Hidden Gems26
30%
11▲
Walking Tours21
24%
21→
History & Culture18
20%
7▲
Food & Drinks16
18%
4▲
(none)3
3%
10▼
Nature & Outdoors2
2%
3▼
Shopping1
1%
3▼
Night Tours1
1%
0▲

Ⅱ-12b. Tour Area

Areas of booked tours (Amplitude Complete Booking, captured).
ValueThis moShare (bar)Jun
Tokyo11
21%
7▲
Kyoto11
21%
7▲
Asakusa Tokyo6
12%
2▲
Taito Tokyo5
10%
0▲
Tokyo Tokyo5
10%
5→
Osaka4
8%
3▲
Tsukiji Tokyo4
8%
0▲
(none)3
6%
10▼
Shibuya Tokyo3
6%
2▲

Ⅱ-12c. Booker Country (IP-geo, captured)

Booker country (Amplitude gp:last_known_country = IP-geo viewing location, not nationality; Complete Booking captured). Booking SSOT is Admin. (none) = IP-geo not captured.
ValueThis moShare (bar)Jun
United States29
53%
20▲
(none)13
24%
12▲
Japan7
13%
8▼
Spain3
5%
0▲
New Zealand2
4%
1▲
Australia1
2%
3▼
Ⅲ. Pre-booking Behavior (Amplitude, captured)

Ⅲ-13. Pre-booking Funnel (Tour Detail view → Tap Booking → Complete Booking)

Users and conversion at each in-app step leading to booking (this month, overall).
StepUsersPass-through (bar)
Tour Detail view3,191
Tap Booking117
(3.7% of prev)
Complete Booking43
(36.8% of prev)
Overall conversion 1.3% (Tour Detail view → Complete Booking)

Ⅲ-14. Pre-booking Engagement (avg views/search/favorites per booker)

Avg times each booker viewed details, searched, and favorited this month. With MoM.
MetricJulCount (bar)Jun
Tour Detail 閲覧 / 人7.27
9.54▼
検索 / 人 (Search)7.88
7.78▲
お気に入り / 人 (Favorite)2.0
2.0→
Ⅳ. Acquisition Media (Amplitude, captured only / not-captured out of base)

Ⅳ-16. utm (source / medium / campaign) / at booking

Last-touch utm at booking time (joined).(Complete Booking captured only; AB substitute excluded, no booking-time utm) n=20 / out of base 32
ValueBookingsShare (bar)
(none) / (none) / (none)18
90%
meta / paid_social / conversion_us_similar_create_account1
5%
googleadwords_int / Search / [Search] TOMOGO_General_EN1
5%

Ⅳ-17. initial_utm (source / medium / campaign) / acquisition

utm at first touch (joined).(captured: CB + AB substitute) n=20 / out of base 32
ValueBookingsShare (bar)
(none) / (none) / (none)16
80%
google / cpc / search_tomogo_general_en2
10%
google / cpc / search_tomogo_brand_en2
10%

Ⅳ-18. AppsFlyer (media source / campaign) / install source

App install source (joined).(captured: CB + AB substitute) n=20 / out of base 32
ValueBookingsShare (bar)
(none) / (none)14
70%
organic / (none)4
20%
meta_web / conversion_us_similar_create_account1
5%
googleadwords_int / [DG] Awareness_US_AU1
5%
Ⅴ. By Ad Media (supply-side, actual ad numbers)
⚠️ Platform-measured Booking CV (41) ≠ actual bookings (52, Admin). Read CPO primarily on an actual-booking basis. Google: only Complete Booking actions extracted (View_item/sign_up etc. excluded → Google bookings = 8). FB = purchase CV. ASA CV = Install (not booking). Total cost may exclude Google P-MAX. Source: ad_raw / cv_raw(Google) / _daily_data.

Ⅴ-1. By Media Overview (Cost / Delivery / Efficiency)

Key metrics by media (ServiceName). Booking CV/CPO are platform-measured (ASA CV=Install so Booking CV=0). For Google, values are isolated from cv_raw(Google) ConversionTypeName: Booking CV=Complete Booking / Install=first_open & Install-type (reinstall excluded) / Registrations=sign_up (ad_raw Google shows 0). CPI=Cost/Install, CPA-Reg=Cost/Registrations. Actual-booking SSOT is Admin.
MediaCostIMPClickCTRCPCInstallCPIRegist.CPA-RegBooking CVCPOROAS
Facebook Ads¥8,081,1425,119,27575,6731.5%¥1072,823¥2,8631,544¥5,23433¥244,8830.0%
Google Ads¥3,040,232660,42311,8211.8%¥257260¥11,693131¥23,2088¥380,02919.2%
Apple Search Ads¥149,67819,9922981.5%¥50248¥3,1180—0—0.0%
TikTok Ads¥0000.0%—0—1—0—0.0%

Ⅴ-2. Cost by Media (Budget Allocation)

MediaAmountShare (bar)
Facebook Ads¥8,081,142
72%
Google Ads¥3,040,232
27%
Apple Search Ads¥149,678
1%

Ⅴ-3. Booking CV by Media (platform, excl. ASA)

Platform-measured Booking CV for FB/Google/TikTok. Note the gap vs. actual bookings (52).
MediaValueShare (bar)
Facebook Ads33
80%
Google Ads8
20%

Ⅴ-4. Install by Media

FB=MobileAppInstalls, ASA=CV. AF total 4,379 (measurement overlap differs).
MediaValueShare (bar)
Facebook Ads2,823
90%
Google Ads260
8%
Apple Search Ads48
2%

Ⅴ-5. Registrations by Media

MediaValueShare (bar)
Facebook Ads1,544
92%
Google Ads131
8%
TikTok Ads1
0%

Ⅴ-6. Priority Funnel (Delivery → Booking)

Priority Install > Registrations > Booking against delivery (IMP/Click). Platform-measured and actual bookings shown side by side.
Delivery IMP 6,000,795
Click 96,106
Install(AF) 4,379
Registrations 2,349
Booking CV (platform) 41 ← platform-measured
Actual bookings (Admin) 52 ← actual

Ⅴ-7. Daily Cost (bar) × platform Booking CV (line)

07/01 Cost:432,48507/02 Cost:379,46307/03 Cost:364,88607/04 Cost:413,58107/05 Cost:439,12307/06 Cost:403,66507/07 Cost:418,05107/08 Cost:407,50507/09 Cost:411,54207/10 Cost:366,24307/11 Cost:373,16607/12 Cost:419,87707/13 Cost:388,25507/14 Cost:374,91207/15 Cost:360,10307/16 Cost:350,31407/17 Cost:364,48707/18 Cost:378,79907/19 Cost:436,71807/20 Cost:384,07507/21 Cost:391,10107/22 Cost:357,34207/23 Cost:357,87607/24 Cost:336,22707/25 Cost:358,39707/26 Cost:407,66707/27 Cost:367,11207/28 Cost:360,83707/29 Cost:374,35007/30 Cost:375,61607/31 Cost:365,88507/01 Booking CV:307/02 Booking CV:007/03 Booking CV:107/04 Booking CV:107/05 Booking CV:307/06 Booking CV:007/07 Booking CV:107/08 Booking CV:307/09 Booking CV:407/10 Booking CV:507/11 Booking CV:007/12 Booking CV:107/13 Booking CV:107/14 Booking CV:007/15 Booking CV:007/16 Booking CV:007/17 Booking CV:607/18 Booking CV:007/19 Booking CV:107/20 Booking CV:207/21 Booking CV:007/22 Booking CV:207/23 Booking CV:007/24 Booking CV:007/25 Booking CV:007/26 Booking CV:107/27 Booking CV:107/28 Booking CV:007/29 Booking CV:207/30 Booking CV:107/31 Booking CV:207/0107/0307/0507/0707/0907/1107/1307/1507/1707/1907/2107/2307/2507/2707/2907/31Cost (bar)Booking CV (line)

Ⅴ-8. Monthly Cost by Media (12 mo)

2025-08 Facebook Ads:¥1,263,3922025-08 Google Ads:¥1,001,1542025-08 TikTok Ads:¥356,782Aug2025-09 Facebook Ads:¥1,271,4182025-09 Google Ads:¥1,004,7602025-09 TikTok Ads:¥320,634Sep2025-10 Facebook Ads:¥1,652,8772025-10 Google Ads:¥1,392,6002025-10 TikTok Ads:¥410,451Oct2025-11 Facebook Ads:¥3,739,9302025-11 Google Ads:¥1,440,1082025-11 TikTok Ads:¥1,051,015Nov2025-12 Facebook Ads:¥3,102,5872025-12 Google Ads:¥512,5922025-12 TikTok Ads:¥712,2722025-12 Twitter Ads:¥696,823Dec2026-01 Facebook Ads:¥2,999,8302026-01 TikTok Ads:¥491,593Jan2026-02 Facebook Ads:¥3,310,3112026-02 Google Ads:¥125,0022026-02 TikTok Ads:¥250,410Feb2026-03 Facebook Ads:¥2,792,2452026-03 Google Ads:¥402,8662026-03 TikTok Ads:¥173,188Mar2026-04 Apple Search Ads:¥95,0822026-04 Facebook Ads:¥2,584,3852026-04 Google Ads:¥977,2092026-04 TikTok Ads:¥403,060Apr2026-05 Apple Search Ads:¥167,5252026-05 Facebook Ads:¥2,630,2022026-05 Google Ads:¥1,008,8362026-05 TikTok Ads:¥79,647May2026-06 Apple Search Ads:¥160,3722026-06 Facebook Ads:¥6,991,0082026-06 Google Ads:¥3,930,238Jun2026-07 Apple Search Ads:¥149,6782026-07 Facebook Ads:¥8,081,1422026-07 Google Ads:¥3,040,232JulApple Search AdsFacebook AdsGoogle AdsTikTok AdsTwitter Ads

Ⅴ-9. Top Cost by Campaign

MediaCampaignCost
Facebook Ads[WEB&APP]CV_Create Account¥2,281,267
Facebook Ads[LE募集]セミナー募集_Calendly¥1,963,148
Facebook Ads[APP_Booking]IOS_Advantage+_CP¥1,799,351
Google Ads[Search] TOMOGO_General_EN¥1,520,058
Google Ads[DG] Awareness_US_AU¥725,303
Facebook Ads[WEB&APP] RT_Purchase¥714,337
Facebook Ads[APP]Android_Advantage+_CP¥675,864
Facebook Ads[APP] Install Android¥342,470
Google Ads[Search] TOMOGO_Brand_EN¥329,500
Google Ads[Search] TOMOGO_General_JP¥304,397
Ⅵ. Appendix (Data Quality)

Amplitude Capture Status

Weekly trend of whether bookings are captured as Amplitude Complete Booking (coverage monitoring). Captured this month 20/52.
07/05 Captured:107/05 Not captured:807/0507/12 Captured:907/12 Not captured:507/1207/19 Captured:607/19 Not captured:607/1907/26 Captured:307/26 Not captured:807/2608/02 Captured:108/02 Not captured:508/02CapturedNot captured
Monthly report Jul 2026. Country/Language = enriched join needed (next). Generated: gen_report.py 2026-07