TOMOGO! Booking-User Tendency Report（Jun 2026）

Period all bookings in Jun 2026 (2026-06-01–2026-06-30) / Source: Admin=[Admin Raw] book information(#44), Amp=Amplitude(643614) / Purpose: visualize & monitor booking-user tendencies (no interpretation, data only)
34
Total Bookings
23/11
App / Web
18/9/7
Completed/Reserved/CXL
¥692,038
Sales (booked, excl. CXL)
¥474,073
Confirmed (completed)
¥25,631
AOV (booked)
2.2
Avg Pax
7/34
Repeat
¥11,914,344
Ad Cost
¥350,422
CPO(actual)
6%
ROAS(confirmed)
Bookings this month (Jun 2026 / 34)
All bookings this month with full attributes (utm / initial_utm / AppsFlyer). Attributes shown for captured only.
↕ Scroll table vertically/horizontally (34)
DateApp/WebProductPaxStatusF/RNetValueuser_idutminitial_utmAppsFlyerCaptured
2026-06-01AppTokyo Vintage and Street Art Tour2CompletedFirst Booking1008532423(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-06-01WebTokyo Full Day Private Tour3CancelledFirst Booking-163432424Not capturedNot capturedNot capturedNot captured
2026-06-01WebKawagoe Little Edo Experience: Street Food & Shrines2CompletedFirst Booking1170632427Not capturedNot capturedNot capturedNot captured
2026-06-03AppAkihabara: The Anime & Entertainment Center5CompletedRepeat Booking1116332420(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-06-03WebA Thousand Torii: Fushimi Inari, Temple Trails & Sake District2CompletedFirst Booking1170632316Not capturedNot capturedNot capturedNot captured
2026-06-05WebTokyo’s Vegan Scene - A Plant-Based Adventure1CompletedFirst Booking1061132676Not capturedNot capturedNot capturedNot captured
2026-06-06AppOsaka Omakase Tour: A Custom Day Trip Curated by a Local Expert2CompletedFirst Booking2969332745Not capturedNot capturedNot capturedNot captured
2026-06-08AppAkihabara: The Anime & Entertainment Center2CompletedFirst Booking653032416Not capturedNot capturedNot capturedNot captured
2026-06-08AppTokyo Omakase Tour: A Custom Experience Curated by a Local Expert4CancelledFirst Booking2701631917Not capturedNot capturedNot capturedNot captured
2026-06-09WebShinjuku: Bar Hopping & Neon Backstreet Tour2CompletedFirst Booking3508433065Not capturedNot capturedNot capturedNot captured
2026-06-09WebFresh Flavors of Tsukiji: Tokyo Food Market Tour5CompletedRepeat Booking1064232280Facebook Ads / Instagram / [Android]APP_Conversion(none) / (none) / (none)organic / (none)Captured
2026-06-12AppTokyo Full Day Private Tour1ReservedFirst Booking1530632666(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-06-12AppOmakase Kyoto: Let Us Plan Your Custom Adventure1ReservedRepeat Booking2096432666(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-06-12WebShibuya Backstreets and Local Spots Tour2CompletedFirst Booking1170633445Not capturedNot capturedNot capturedNot captured
2026-06-13AppSecret Tokyo: Our Tour Leaders' Exclusive List in Local Neighborhoods4CompletedFirst Booking1820533516Not capturedNot capturedNot capturedNot captured
2026-06-14WebShinjuku Private Food Tour2CompletedFirst Booking2903133605Not capturedNot capturedNot capturedNot captured
2026-06-15AppKyoto Walking Tour: Main Attractions & Hidden Gems1CompletedFirst Booking797533599(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-06-15AppExplore Tokyo’s Largest Flea Market1CancelledFirst Booking-60731982Not capturedNot capturedNot capturedNot captured
2026-06-17AppAsakusa History and Culture Walking Tour2ReservedFirst Booking1170633671Not capturedNot capturedNot capturedNot captured
2026-06-17AppTokyo Vintage and Street Art Tour1CompletedFirst Booking839533408Not capturedNot capturedNot capturedNot captured
2026-06-19AppKyoto Walking Tour: Main Attractions & Hidden Gems4ReservedFirst Booking1740232886(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-06-19AppCastle Views and Merchant Tales: Osaka History Walk4ReservedRepeat Booking1866232886(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-06-22AppBamboo, River & Old Kyoto: Arashiyama Walking Tour1CancelledFirst Booking-60734372Not capturedNot capturedNot capturedNot captured
2026-06-22AppTokyo’s Vegan Scene - A Plant-Based Adventure1CancelledFirst Booking-74933978Not capturedNot capturedNot capturedNot captured
2026-06-22AppAkihabara: The Anime & Entertainment Center3CancelledFirst Booking-84932302(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-06-23WebTokyo Private Full Day Tour2CompletedFirst Booking1332634419Not capturedNot capturedNot capturedNot captured
2026-06-24AppAsakusa History and Culture Walking Tour1ReservedFirst Booking137534552(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-06-25AppNaramachi Local Life Tour: Townhouses, Alleyways & Stories1ReservedRepeat Booking488434552(none) / (none) / (none)(none) / (none) / (none)(none) / (none)Captured
2026-06-28AppSecret Tokyo: Our Tour Leaders' Exclusive List in Local Neighborhoods1CancelledFirst Booking-75234436Not capturedNot capturedNot capturedNot captured
2026-06-29AppShinjuku Backstreets Walking Tour2ReservedFirst Booking570635051(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-06-29AppShibuya Backstreets and Local Spots Tour2ReservedRepeat Booking570635051(none) / (none) / (none)(none) / (none) / (none)organic / (none)Captured
2026-06-29WebTokyo Private Full Day Tour1CompletedFirst Booking42633528(none) / (none) / (none)google / cpc / search_tomogo_general_en(none) / (none)Captured
2026-06-30WebOsaka Walking Tour: Main Attractions & Hidden Gems3CompletedFirst Booking1148135156googleadwords_int / Search / [Search] TOMOGO_General_ENgoogle / cpc / search_tomogo_general_engoogleadwords_int / [DG] Awareness_US_AUCaptured
2026-06-30AppSecret Tokyo: Our Tour Leaders' Exclusive List in Local Neighborhoods3CompletedRepeat Booking1821535156googleadwords_int / Search / [Search] TOMOGO_General_ENgoogle / cpc / search_tomogo_general_engoogleadwords_int / [DG] Awareness_US_AUCaptured
📈 Monthly Trend (Overview)

Monthly Bookings (12 mo, by App / Web)

Monthly trend of Admin booking data (100% of bookings). Per-metric monthly trends are under each Ⅰ section's monthly-trend toggle.
Jul App:1515JulAug App:20Aug Web:525AugSep App:24Sep Web:832SepOct App:39Oct Web:1150OctNov App:86Nov Web:21107NovDec App:83Dec Web:891DecJan App:63Jan Web:1477JanFeb App:71Feb Web:1586FebMar App:78Mar Web:26104MarApr App:48Apr Web:452AprMay App:27May Web:734MayJun App:23Jun Web:1134JunAppWeb
Ⅰ. Core Tendencies (Admin, 100% of bookings)

Ⅰ-1. Traffic Channel (App / Web)

Breakdown of booking route. Admin booking data, applied to all bookings.
ValueBookingsShare (bar)
App23
68%
Web11
32%
Show weekly trend06/07 App:306/07 Web:406/0706/14 App:506/14 Web:406/1406/21 App:606/2106/28 App:606/28 Web:106/2807/05 App:307/05 Web:207/05AppWeb
Show monthly trend (12 mo)Jul App:1515JulAug App:20Aug Web:525AugSep App:24Sep Web:832SepOct App:39Oct Web:1150OctNov App:86Nov Web:21107NovDec App:83Dec Web:891DecJan App:63Jan Web:1477JanFeb App:71Feb Web:1586FebMar App:78Mar Web:26104MarApr App:48Apr Web:452AprMay App:27May Web:734MayJun App:23Jun Web:1134JunAppWeb

Ⅰ-2. Top Tours (Top 10)

Most-booked products. Admin booking data.
ValueBookingsShare (bar)
Akihabara: The Anime & Entertainment Center3
9%
Secret Tokyo: Our Tour Leaders' Exclusive List in Local Neighborhoods3
9%
Tokyo Vintage and Street Art Tour2
6%
Tokyo Full Day Private Tour2
6%
Tokyo’s Vegan Scene - A Plant-Based Adventure2
6%
Shibuya Backstreets and Local Spots Tour2
6%
Kyoto Walking Tour: Main Attractions & Hidden Gems2
6%
Asakusa History and Culture Walking Tour2
6%
Tokyo Private Full Day Tour2
6%
Kawagoe Little Edo Experience: Street Food & Shrines1
3%
Other13
38%

Ⅰ-3. Party Composition (Solo/Couple/Group/Family)

Companion type per booking. Classified from Adult/Child/Infant counts.
ValueBookingsShare (bar)
Solo12
35%
Couple/Pair11
32%
Family(w/kids)9
26%
Group(3+)2
6%
Show weekly trend06/07 Couple/Pair:406/07 Family(w/kids):206/07 Solo:106/0706/14 Couple/Pair:306/14 Family(w/kids):406/14 Solo:206/1406/21 Couple/Pair:106/21 Group(3+):206/21 Solo:306/2106/28 Couple/Pair:106/28 Family(w/kids):106/28 Solo:506/2807/05 Couple/Pair:207/05 Family(w/kids):207/05 Solo:107/05Couple/PairFamily(w/kids)Group(3+)Solo
Show monthly trend (12 mo)Jul Couple/Pair:8Jul Family(w/kids):1Jul Group(3+):1Jul Solo:515JulAug Couple/Pair:9Aug Family(w/kids):2Aug Group(3+):4Aug Solo:1025AugSep Couple/Pair:8Sep Group(3+):3Sep Solo:2132SepOct Couple/Pair:12Oct Group(3+):9Oct Solo:2950OctNov Couple/Pair:33Nov Family(w/kids):2Nov Group(3+):3Nov Solo:69107NovDec Couple/Pair:28Dec Family(w/kids):2Dec Group(3+):3Dec Solo:5891DecJan Couple/Pair:25Jan Family(w/kids):3Jan Group(3+):5Jan Solo:4477JanFeb Couple/Pair:43Feb Family(w/kids):8Feb Group(3+):9Feb Solo:2686FebMar Couple/Pair:39Mar Family(w/kids):17Mar Group(3+):20Mar Solo:28104MarApr Couple/Pair:27Apr Family(w/kids):5Apr Group(3+):4Apr Solo:1652AprMay Couple/Pair:15May Family(w/kids):5May Group(3+):5May Solo:934MayJun Couple/Pair:11Jun Family(w/kids):9Jun Group(3+):2Jun Solo:1234JunCouple/PairFamily(w/kids)Group(3+)Solo

Ⅰ-4. Lead Time (2 types)

A = days from booking to tour date (last-minute-ness). B = days from signup to booking. Both Admin.
A. Lead Time (Booking → Tour date)
ValueBookingsShare (bar)
0-1d1
3%
2-3d3
9%
4-7d5
15%
8-14d3
9%
15-30d10
29%
31d+12
35%
B. Days from Signup → Booking
ValueBookingsShare (bar)
Same day16.0
47%
1-7d9.0
26%
8-30d6.0
18%
31-90d3.0
9%

Ⅰ-5. Booking Weekday

Distribution of weekdays bookings occur.
ValueBookingsShare (bar)
Mon13
38%
Tue5
15%
Wed5
15%
Thu1
3%
Fri6
18%
Sat2
6%
Sun2
6%
Show weekly trend06/07 Fri:106/07 Mon:306/07 Sat:106/07 Wed:206/0706/14 Fri:306/14 Mon:206/14 Sat:106/14 Sun:106/14 Tue:206/1406/21 Fri:206/21 Mon:206/21 Wed:206/2106/28 Mon:306/28 Other:106/28 Sun:106/28 Tue:106/28 Wed:106/2807/05 Mon:307/05 Tue:207/05FriMonOtherSatSunTueWed
Show monthly trend (12 mo)Jul Fri:2Jul Mon:1Jul Other:1Jul Sat:4Jul Sun:2Jul Tue:2Jul Wed:315JulAug Fri:4Aug Mon:10Aug Other:2Aug Sat:2Aug Sun:3Aug Tue:2Aug Wed:225AugSep Fri:2Sep Mon:6Sep Other:9Sep Sat:4Sep Sun:5Sep Tue:3Sep Wed:332SepOct Fri:6Oct Mon:11Oct Other:6Oct Sat:9Oct Sun:4Oct Tue:7Oct Wed:750OctNov Fri:15Nov Mon:13Nov Other:17Nov Sat:13Nov Sun:21Nov Tue:15Nov Wed:13107NovDec Fri:12Dec Mon:17Dec Other:9Dec Sat:9Dec Sun:12Dec Tue:10Dec Wed:2291DecJan Fri:14Jan Mon:14Jan Other:14Jan Sat:14Jan Sun:6Jan Tue:6Jan Wed:977JanFeb Fri:12Feb Mon:16Feb Other:9Feb Sat:10Feb Sun:19Feb Tue:7Feb Wed:1386FebMar Fri:12Mar Mon:18Mar Other:11Mar Sat:12Mar Sun:18Mar Tue:17Mar Wed:16104MarApr Fri:10Apr Mon:11Apr Other:13Apr Sat:5Apr Sun:3Apr Tue:3Apr Wed:752AprMay Fri:6May Mon:7May Other:2May Sat:5May Sun:6May Tue:5May Wed:334MayJun Fri:6Jun Mon:13Jun Other:1Jun Sat:2Jun Sun:2Jun Tue:5Jun Wed:534JunFriMonOtherSatSunTueWed

Ⅰ-6. New / Repeat

First booking vs. repeat booking.
ValueBookingsShare (bar)
First Booking27
79%
Repeat Booking7
21%
Show weekly trend06/07 First Booking:606/07 Repeat Booking:106/0706/14 First Booking:706/14 Repeat Booking:206/1406/21 First Booking:506/21 Repeat Booking:106/2106/28 First Booking:606/28 Repeat Booking:106/2807/05 First Booking:307/05 Repeat Booking:207/05First BookingRepeat Booking
Show monthly trend (12 mo)Jul First Booking:14Jul Repeat Booking:115JulAug First Booking:18Aug Repeat Booking:725AugSep First Booking:20Sep Repeat Booking:1232SepOct First Booking:37Oct Repeat Booking:1350OctNov First Booking:74Nov Repeat Booking:33107NovDec First Booking:54Dec Repeat Booking:3791DecJan First Booking:48Jan Repeat Booking:2977JanFeb First Booking:58Feb Repeat Booking:2886FebMar First Booking:76Mar Repeat Booking:28104MarApr First Booking:37Apr Repeat Booking:1552AprMay First Booking:28May Repeat Booking:634MayJun First Booking:27Jun Repeat Booking:734JunFirst BookingRepeat Booking

Ⅰ-7. Value Band (Total Value)

Gross amount (Total Value) band per booking (all bookings).
ValueBookingsShare (bar)
¥10,001-30,00023
68%
¥30,001+11
32%

Ⅰ-8. Gender / Age Band

Admin attributes. Gender/age have low fill rate and include Unknown.
Gender
ValueBookingsShare (bar)
Male16
47%
Unknown12
35%
Female6
18%
Age Band
ValueBookingsShare (bar)
Unknown33
97%
35-441
3%
Ⅱ. Booker Profile / Tour Tendency (Amplitude, captured)

Ⅱ-9. Language (pending)

Country is now covered in Ⅱ-12c (Amplitude gp:last_known_country, IP-geo). Language is still (none) on server-measured booking events; re-acquisition via the enriched join is planned for the next iteration. Device is proxied by Admin (App/Web = Ⅰ-1).

Ⅱ-12a. Tour Category

Themes of booked tours (Amplitude Complete Booking, captured). A booking can have multiple categories, so counts exceed booking volume.
ValueThis moShare (bar)May
Walking Tours21
28%
29▼
Hidden Gems11
15%
0▲
(none)10
14%
3▲
History & Culture7
9%
0▲
Culture & History6
8%
19▼
Personalized5
7%
1▲
Food & Drinks4
5%
0▲
Nature & Outdoors3
4%
0▲
Shopping3
4%
0▲
Food & Drink2
3%
5▼

Ⅱ-12b. Tour Area

Areas of booked tours (Amplitude Complete Booking, captured).
ValueThis moShare (bar)May
(none)10
23%
3▲
Kyoto7
16%
9▼
Tokyo7
16%
3▲
Tokyo Tokyo5
11%
1▲
Osaka3
7%
5▼
Chiyoda Tokyo3
7%
1▲
Shinjuku Tokyo3
7%
1▲
Asakusa Tokyo2
5%
5▼
Shibuya Tokyo2
5%
0▲
Nara1
2%
1→

Ⅱ-12c. Booker Country (IP-geo, captured)

Booker country (Amplitude gp:last_known_country = IP-geo viewing location, not nationality; Complete Booking captured). Booking SSOT is Admin. (none) = IP-geo not captured.
ValueThis moShare (bar)May
United States20
43%
0▲
(none)12
26%
0▲
Japan8
17%
0▲
Australia3
6%
0▲
Canada2
4%
0▲
New Zealand1
2%
0▲
Singapore1
2%
0▲
Ⅲ. Pre-booking Behavior (Amplitude, captured)

Ⅲ-13. Pre-booking Funnel (Tour Detail view → Tap Booking → Complete Booking)

Users and conversion at each in-app step leading to booking (this month, overall).
StepUsersPass-through (bar)
Tour Detail view2,996
Tap Booking209
(7.0% of prev)
Complete Booking26
(12.4% of prev)
Overall conversion 0.9% (Tour Detail view → Complete Booking)

Ⅲ-14. Pre-booking Engagement (avg views/search/favorites per booker)

Avg times each booker viewed details, searched, and favorited this month. With MoM.
MetricJunCount (bar)May
Tour Detail 閲覧 / 人9.54
14.67▼
検索 / 人 (Search)7.78
5.0▲
お気に入り / 人 (Favorite)2.0
6.0▼
Ⅳ. Acquisition Media (Amplitude, captured only / not-captured out of base)

Ⅳ-16. utm (source / medium / campaign) / at booking

Last-touch utm at booking time (joined).(Complete Booking captured only; AB substitute excluded, no booking-time utm) n=16 / out of base 18
ValueBookingsShare (bar)
(none) / (none) / (none)13
81%
googleadwords_int / Search / [Search] TOMOGO_General_EN2
12%
Facebook Ads / Instagram / [Android]APP_Conversion1
6%

Ⅳ-17. initial_utm (source / medium / campaign) / acquisition

utm at first touch (joined).(captured: CB + AB substitute) n=16 / out of base 18
ValueBookingsShare (bar)
(none) / (none) / (none)13
81%
google / cpc / search_tomogo_general_en3
19%

Ⅳ-18. AppsFlyer (media source / campaign) / install source

App install source (joined).(captured: CB + AB substitute) n=16 / out of base 18
ValueBookingsShare (bar)
organic / (none)9
56%
(none) / (none)5
31%
googleadwords_int / [DG] Awareness_US_AU2
12%
Ⅴ. By Ad Media (supply-side, actual ad numbers)
⚠️ Platform-measured Booking CV (24) ≠ actual bookings (34, Admin). Read CPO primarily on an actual-booking basis. Google: only Complete Booking actions extracted (View_item/sign_up etc. excluded → Google bookings = 13). FB = purchase CV. ASA CV = Install (not booking). Total cost may exclude Google P-MAX. Source: ad_raw / cv_raw(Google) / _daily_data.

Ⅴ-1. By Media Overview (Cost / Delivery / Efficiency)

Key metrics by media (ServiceName). Booking CV/CPO are platform-measured (ASA CV=Install so Booking CV=0). For Google, values are isolated from cv_raw(Google) ConversionTypeName: Booking CV=Complete Booking / Install=first_open & Install-type (reinstall excluded) / Registrations=sign_up (ad_raw Google shows 0). CPI=Cost/Install, CPA-Reg=Cost/Registrations. Actual-booking SSOT is Admin.
MediaCostIMPClickCTRCPCInstallCPIRegist.CPA-RegBooking CVCPOROAS
Facebook Ads¥6,991,0083,438,88172,2652.1%¥972,702¥2,5871,297¥5,39011¥635,5460.0%
Google Ads¥3,930,2381,562,45711,9850.8%¥328186¥21,13095¥41,37213¥302,32615.2%
Apple Search Ads¥160,37221,1503141.5%¥51157¥2,8140—0—0.0%
TikTok Ads¥0000.0%—0—2—0—0.0%

Ⅴ-2. Cost by Media (Budget Allocation)

MediaAmountShare (bar)
Facebook Ads¥6,991,008
63%
Google Ads¥3,930,238
35%
Apple Search Ads¥160,372
1%

Ⅴ-3. Booking CV by Media (platform, excl. ASA)

Platform-measured Booking CV for FB/Google/TikTok. Note the gap vs. actual bookings (34).
MediaValueShare (bar)
Google Ads13
54%
Facebook Ads11
46%

Ⅴ-4. Install by Media

FB=MobileAppInstalls, ASA=CV. AF total 4,316 (measurement overlap differs).
MediaValueShare (bar)
Facebook Ads2,702
92%
Google Ads186
6%
Apple Search Ads57
2%

Ⅴ-5. Registrations by Media

MediaValueShare (bar)
Facebook Ads1,297
93%
Google Ads95
7%
TikTok Ads2
0%

Ⅴ-6. Priority Funnel (Delivery → Booking)

Priority Install > Registrations > Booking against delivery (IMP/Click). Platform-measured and actual bookings shown side by side.
Delivery IMP 5,313,711
Click 94,807
Install(AF) 4,316
Registrations 2,338
Booking CV (platform) 24 ← platform-measured
Actual bookings (Admin) 34 ← actual

Ⅴ-7. Daily Cost (bar) × platform Booking CV (line)

06/01 Cost:160,38306/02 Cost:204,10606/03 Cost:335,93206/04 Cost:369,55306/05 Cost:394,43706/06 Cost:356,48306/07 Cost:399,85106/08 Cost:495,91706/09 Cost:418,03506/10 Cost:387,54806/11 Cost:386,40606/12 Cost:447,38106/13 Cost:422,76606/14 Cost:424,88206/15 Cost:374,28206/16 Cost:458,03206/17 Cost:406,96606/18 Cost:417,10106/19 Cost:414,99906/20 Cost:417,85806/21 Cost:421,61606/22 Cost:481,62206/23 Cost:436,13706/24 Cost:372,52006/25 Cost:413,73806/26 Cost:428,04506/27 Cost:423,12606/28 Cost:452,74806/29 Cost:403,81206/30 Cost:388,04606/01 Booking CV:206/02 Booking CV:006/03 Booking CV:006/04 Booking CV:006/05 Booking CV:006/06 Booking CV:006/07 Booking CV:006/08 Booking CV:006/09 Booking CV:206/10 Booking CV:006/11 Booking CV:006/12 Booking CV:106/13 Booking CV:006/14 Booking CV:006/15 Booking CV:106/16 Booking CV:406/17 Booking CV:206/18 Booking CV:006/19 Booking CV:006/20 Booking CV:006/21 Booking CV:006/22 Booking CV:106/23 Booking CV:306/24 Booking CV:106/25 Booking CV:006/26 Booking CV:106/27 Booking CV:006/28 Booking CV:106/29 Booking CV:206/30 Booking CV:306/0106/0306/0506/0706/0906/1106/1306/1506/1706/1906/2106/2306/2506/2706/29Cost (bar)Booking CV (line)

Ⅴ-8. Monthly Cost by Media (12 mo)

2025-07 Facebook Ads:¥2,923,1562025-07 Google Ads:¥513,7552025-07 TikTok Ads:¥536,534Jul2025-08 Facebook Ads:¥1,263,3922025-08 Google Ads:¥1,001,1542025-08 TikTok Ads:¥356,782Aug2025-09 Facebook Ads:¥1,271,4182025-09 Google Ads:¥1,004,7602025-09 TikTok Ads:¥320,634Sep2025-10 Facebook Ads:¥1,652,8772025-10 Google Ads:¥1,392,6002025-10 TikTok Ads:¥410,451Oct2025-11 Facebook Ads:¥3,739,9302025-11 Google Ads:¥1,440,1082025-11 TikTok Ads:¥1,051,015Nov2025-12 Facebook Ads:¥3,102,5872025-12 Google Ads:¥512,5922025-12 TikTok Ads:¥712,2722025-12 Twitter Ads:¥696,823Dec2026-01 Facebook Ads:¥2,999,8302026-01 TikTok Ads:¥491,593Jan2026-02 Facebook Ads:¥3,310,3112026-02 Google Ads:¥125,0022026-02 TikTok Ads:¥250,410Feb2026-03 Facebook Ads:¥2,792,2452026-03 Google Ads:¥402,8662026-03 TikTok Ads:¥173,188Mar2026-04 Apple Search Ads:¥95,0822026-04 Facebook Ads:¥2,584,3852026-04 Google Ads:¥977,2092026-04 TikTok Ads:¥403,060Apr2026-05 Apple Search Ads:¥167,5252026-05 Facebook Ads:¥2,630,2022026-05 Google Ads:¥1,008,8362026-05 TikTok Ads:¥79,647May2026-06 Apple Search Ads:¥160,3722026-06 Facebook Ads:¥6,991,0082026-06 Google Ads:¥3,930,238JunApple Search AdsFacebook AdsGoogle AdsTikTok AdsTwitter Ads

Ⅴ-9. Top Cost by Campaign

MediaCampaignCost
Facebook Ads[WEB&APP]CV_Create Account¥2,048,708
Facebook Ads[LE募集]セミナー募集_Calendly¥1,642,953
Google Ads[DG] Awareness_US_AU¥1,487,608
Google Ads[Search] TOMOGO_General_EN¥1,442,551
Facebook Ads[APP] Install Android¥989,469
Facebook Ads[APP] Install iOS_Create Account¥679,240
Facebook Ads[WEB&APP] RT_Purchase¥452,204
Google Ads[YT] Awareness_US_AU¥445,813
Google Ads[Search] TOMOGO_General_JP¥298,105
Facebook Ads[WEB&APP]CV_Purchase¥274,736
Ⅵ. Appendix (Data Quality)

Amplitude Capture Status

Weekly trend of whether bookings are captured as Amplitude Complete Booking (coverage monitoring). Captured this month 16/34.
06/07 Captured:206/07 Not captured:506/0706/14 Captured:306/14 Not captured:606/1406/21 Captured:306/21 Not captured:306/2106/28 Captured:306/28 Not captured:406/2807/05 Captured:507/05CapturedNot captured
Monthly report Jun 2026. Country/Language = enriched join needed (next). Generated: gen_report.py 2026-06