Key monthly numbers (bookings, registrations, sessions, efficiency) as bars. Gray bar = current month (still in progress).
Bookings (Admin, all)
Number of bookings made that month (incl. reserved/completed/cancelled)
Registrations + Signup→Booking rate (combo)
Bar = registrations, line = signup→booking rate. Flow change (A/B/C) spikes it in Mar-May; not comparable across months — see cohort.
Registrations (L)Signup→Booking (R)
Sessions App/Web + Session CVR (Amplitude MCP)
Bars = App/Web sessions, line = Session CVR (bookings ÷ total sessions). Amplitude MCP. Unaffected by the registration flow.
App(View Home)Web(session_start)Session CVR (R)
App CVR vs Web CVR (lines)
Bookings per session, App vs Web (App = bookings ÷ View Home, Web = bookings ÷ session_start). App ~10-20x Web.
App CVRWeb CVR
Ad Cost
Total ad spend that month (all media). M = million yen
CPO
Ad cost per booking (spend ÷ bookings). Lower is better. k = thousand yen
* CVR uses Session CVR (bookings/session) for cross-period view. The Mar-May drop in registrations is NOT a measurement anomaly but a shift of the registration gate (–Feb=view-detail gate / Mar-May=pre-booking gate / Jun+=launch prompt). Signup→booking CVR depends on this registrant-intent mix, so compare only within a regime (see cohort below). Sessions also show an early-2026 discontinuity — treat with care.
By Dimension — Monthly Composition (stacked share)
How the booking mix (who / where / what) shifted month by month, as 100%-stacked bars. Number above each bar = that month's count.
Channel (App / Web)
Share of bookings via App vs Web that month
AppWeb
New / Repeat
Share of first-time vs repeat bookings
First BookingRepeat Booking
Party Composition
Companion type per booking (solo/pair/group/family)
SoloPairGroupFamily
Lead-time band (days)
Days from booking to tour date (more 0-1d = last-minute)
31+2-315-308-144-70-1
Gender
Gender of bookers (Admin, incl. Unknown)
UnknownMaleFemaleOther
Age band
Age band of bookers (Admin, incl. Unknown)
Unknown25-3435-44~2445-5455-64
Tour Area (Amplitude, captured / city-rolled)
Region of booked tours (Tokyo/Kyoto/Osaka etc.)
(none)TokyoKyotoOsaka
Tour Category (Amplitude, captured)
Theme of booked tours (walking/food etc.)
* Category taxonomy revised in early 2026 (2025 used emoji scheme). Directional, not strict comparison.
Signup→Booking Cohort (registration month × lead-time B)
The registration flow differs by period, so registration counts and signup→booking rates are not directly comparable. ・–Feb 2026 (A view-detail gate): registration required to view tour detail pages → many browse-intent registrations; high count, low booking rate. ・Mar–May 2026 (B pre-booking gate): registration moved to just before booking (login/registration requested on tapping the book button) → only booking-intent users register; low count, high booking rate. ・Jun 2026– (C launch prompt): registration prompted at app launch (booking-time prompt unchanged) → counts recover.
CVR = bookings / registrants. Denominator=registrations (_daily_data N+O, matches Amplitude), numerator=Admin bookers (first-booking lead-time B). 'Bookings' column = registrants that month who reached a booking. Cells in gray are still accumulating (not enough elapsed time).
A view-detail gate(–Feb)B pre-booking gate(Mar-May)
Reg. month
Registrants(CA)
≤7d CVR
≤30d CVR
≤90d CVR
Bookings
2026-09C launch prompt
533
3.0%
3.4%
3.4%
18
2026-08C launch prompt
1,496
1.2%
1.5%
1.7%
25
2026-07C launch prompt
2,349
1.3%
1.5%
1.7%
40
2026-06C launch prompt
2,338
0.9%
1.1%
1.4%
32
2026-05B pre-booking gate
190
9.5%
11.1%
11.1%
22
2026-04B pre-booking gate
192
12.5%
14.1%
15.1%
30
2026-03B pre-booking gate
265
18.9%
19.6%
20.8%
55
2026-02A view-detail gate
1,628
2.3%
3.1%
3.6%
59
2026-01A view-detail gate
3,399
1.1%
1.3%
1.7%
62
2025-12A view-detail gate
2,321
1.7%
2.1%
2.3%
57
2025-11A view-detail gate
2,359
0.8%
1.2%
1.4%
36
2025-10A view-detail gate
1,253
0.0%
0.2%
0.5%
7
2025-09A view-detail gate
1,356
0.4%
0.4%
0.4%
8
Signup→booking(90d): A view-detail gate 1.7% → B pre-booking gate 16.2%. Not an efficiency gain but a change in WHO registers (A: many low-intent browsers; B: booking-intent only). Compare signup→booking only within a regime; use Session CVR across periods. C launch-prompt (Jun+) is volume-type again, maturing.
Monthly Comparison Table
All the above numbers in one monthly table (newest on top). Scroll right for all metrics.
Month
Bk
Sessions
SessCVR
App
Web
Sales
AOV
Rep%
Lead
Cost
CPO
2026/09 MTD
38
995
3.82%
24
14
¥838,002
¥24,647
24%
18
¥1,548,106
¥40,740
2026/08
51
15,569
0.33%
45
6
¥1,240,118
¥27,558
25%
28
¥8,840,527
¥173,344
2026/07
52
21,021
0.25%
45
7
¥1,118,266
¥26,006
27%
3
¥11,919,676
¥229,225
2026/06
34
19,928
0.17%
23
11
¥692,038
¥25,631
21%
20
¥11,914,344
¥350,422
2026/05
34
8,143
0.42%
27
7
¥610,225
¥25,426
18%
5
¥3,886,210
¥114,300
2026/04
52
6,488
0.80%
48
4
¥1,012,731
¥23,552
29%
9
¥4,059,736
¥78,072
2026/03
104
8,616
1.21%
78
26
¥1,973,257
¥26,666
27%
14
¥3,368,299
¥32,387
2026/02
86
17,384
0.49%
71
15
¥887,414
¥20,638
33%
16
¥3,685,723
¥42,857
2026/01
77
15,991
0.48%
63
14
¥641,300
¥17,332
38%
16
¥3,491,423
¥45,343
2025/12
91
16,613
0.55%
83
8
¥769,120
¥14,243
41%
10
¥5,024,274
¥55,212
2025/11
107
28,095
0.38%
86
21
¥978,384
¥13,780
31%
5
¥6,231,053
¥58,234
2025/10
50
15,155
0.33%
39
11
¥653,510
¥16,338
26%
8
¥3,455,928
¥69,119
2025/09
32
8,475
0.38%
24
8
¥281,820
¥16,578
38%
22
¥2,596,812
¥81,150
* Descending by month (newest on top). Bookings=all Admin. Sessions=_daily_data Start Session. SessionCVR=bookings/session. Lead=median days booking→tour. Cost/CPO/SessionCVR only where data exists. Signup→Booking CVR and lead-time B handled in a separate deep-dive due to the flow change.